Showing results by author "Eddie Yoon" in All Categories
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The Big Product Lie
- By: Category Pirates, Christopher Lochhead, Nicolas Cole, and others
- Narrated by: Jason DeFillippo
- Length: 53 mins
- Unabridged
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Short, sweet, and jam-packed with incredibly valuable insights, this audiobook busts common product myths and shows how to make a place in the world for your product.
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The Big Product Lie
- Narrated by: Jason DeFillippo
- Length: 53 mins
- Release date: 02-16-23
- Language: English
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The Magic Triangle
- Why Category Design Is the Single Point of Failure
- By: Category Pirates, Nicolas Cole, Christopher Lochhead, and others
- Narrated by: Christopher Lochhead
- Length: 42 mins
- Unabridged
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The Magic Triangle is the combination of product design, company design, and category design that produces legendary outcomes in the world of business. All three elements—company design, product design, and category design—work together and balance each other to exert great force on a company’s success and value. And the legendary, enduring companies get these three elements of company design, product design, and category design in such a state of synchronicity that they reinforce each other.
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The Magic Triangle
- Why Category Design Is the Single Point of Failure
- Narrated by: Christopher Lochhead
- Length: 42 mins
- Release date: 11-03-22
- Language: English
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The Art of Fresh Thinking
- How to Create Obvious & Non-Obvious Content
- By: Category Pirates, Christopher Lochhead, Eddie Yoon, and others
- Narrated by: Jason DeFillippo
- Length: 1 hr
- Unabridged
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Almost all thinking is reflexive (having an unconscious “reflex” in response) versus “reflective” (taking a moment to consciously reflect on how the past may have created a preexisting mental model keeping you from considering a new and different future).
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The Art of Fresh Thinking
- How to Create Obvious & Non-Obvious Content
- Narrated by: Jason DeFillippo
- Length: 1 hr
- Release date: 12-05-22
- Language: English
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A Pirate's Guide to a Legendary IPO
- How to Write an S-1 that Tells a Story of a Different Future
- By: Category Pirates, Christopher Lochhead, Eddie Yoon, and others
- Narrated by: Christopher Lochhead
- Length: 1 hr and 13 mins
- Unabridged
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Category Pirates - Christopher Lochhead, Eddie Yoon, and Nicolas Cole - walk listeners through arguably the most important aspect of going public: writing the S-1. If there was ever a way to measure public company readiness, the S-1 document would be it. Within the first few lines of a company’s S-1, you can immediately tell whether they are positioning themselves in the context of the past, or are educating investors on a different (and exponentially more valuable) future.
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A Pirate's Guide to a Legendary IPO
- How to Write an S-1 that Tells a Story of a Different Future
- Narrated by: Christopher Lochhead
- Length: 1 hr and 13 mins
- Release date: 01-06-22
- Language: English
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Direct to Creator
- The Problem with Platforms & How the Legacy Media Category Is Being Redesigned
- By: Category Pirates, Nicolas Cole, Eddie Yoon, and others
- Narrated by: Christopher Lochhead
- Length: 41 mins
- Unabridged
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Business media “platforms” and social media platforms have a problem. The way content gets created, distributed, and monetized today is being radically transformed—and most people haven’t noticed yet. And up until now, creators have not been paid (fairly) for their work. Short, sweet, and jam-packed with incredibly valuable insights, this audiobook is the ultimate guide for creators who want to understand how to make the most of the changing media landscape.
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Direct to Creator
- The Problem with Platforms & How the Legacy Media Category Is Being Redesigned
- Narrated by: Christopher Lochhead
- Length: 41 mins
- Release date: 11-08-22
- Language: English
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Rethinking Black Friday
- A Different Approach to Discounting, Couponing, and Short-Term Marketing Promotions
- By: Category Pirates, Christopher Lochhead, Eddie Yoon, and others
- Narrated by: Jason DeFillippo
- Length: 31 mins
- Unabridged
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A small start-up based in Chicago came up with a radically different idea to help small businesses generate buzz, awareness, and customer acquisition. These digital coupons were called Groupons. Ten years later, Groupon has become a thing of the past, with a market cap of less than $1 billion.
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Rethinking Black Friday
- A Different Approach to Discounting, Couponing, and Short-Term Marketing Promotions
- Narrated by: Jason DeFillippo
- Length: 31 mins
- Release date: 11-14-22
- Language: English
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A Super of 1 Is a Super of 9
- How to Use Superconsumer Data to Anticipate New Areas of Business Growth
- By: Category Pirates, Eddie Yoon, Christopher Lochhead, and others
- Narrated by: Jason DeFillippo
- Length: 55 mins
- Unabridged
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In 2016, Category Pirate Eddie Yoon wrote the seminal book on business growth, called Superconsumers. A Superconsumer is the kind of person who knows your category better than anyone else—and as a result, is willing to spend 30 percent to 70 percent more with you than other less enthusiastic customers. And in this “mini-book,” the pirates follow up with an equally groundbreaking discovery: A Super of one category is also a Super of nine others.
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A Super of 1 Is a Super of 9
- How to Use Superconsumer Data to Anticipate New Areas of Business Growth
- Narrated by: Jason DeFillippo
- Length: 55 mins
- Release date: 01-11-23
- Language: English
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The Christmas Gift Growth Strategy
- How to Turn the Holiday into a Lightning Strike Marketing Event for Your Superconsumers
- By: Category Pirates, Christopher Lochhead, Eddie Yoon, and others
- Narrated by: Jason DeFillippo
- Length: 41 mins
- Unabridged
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Christmas is a lightning strike for Christianity (not unlike how Salesforce created Dreamforce, their yearly conference). It happens once per year, and introduces the masses to the POV of Christianity ("Jesus died for our sins") without requiring any real religious participation. If you want to go to Christmas Eve mass, churches are open. And if you just want to Amazon Prime a bunch of gifts for your nieces and nephews and get drunk on spiked eggnog, God bless you!
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The Christmas Gift Growth Strategy
- How to Turn the Holiday into a Lightning Strike Marketing Event for Your Superconsumers
- Narrated by: Jason DeFillippo
- Length: 41 mins
- Release date: 11-28-22
- Language: English
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Martin Cooper: The Purpose of Technology
- The Father of the Cell Phone on Making Technology More Efficient and Accessible for All
- By: Category Pirates, Nicolas Cole, Eddie Yoon, and others
- Narrated by: Jason DeFillippo
- Length: 23 mins
- Unabridged
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In 1973, Martin Cooper invented the cell phone. How? He started with a problem (the Chicago police needed an alternative to bulky two-way radios). He synchronized the magic triangle (product, company, and category design). He executed a lightning strike (a publicized call to his top competitor). And he won the category.
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Martin Cooper: The Purpose of Technology
- The Father of the Cell Phone on Making Technology More Efficient and Accessible for All
- Narrated by: Jason DeFillippo
- Length: 23 mins
- Release date: 12-12-22
- Language: English
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