Peter Georgescu arrived in this country as a penniless Romanian refugee and rose to become the CEO of Young & Rubicam. Which is why he's so heartsick that in America today, with flat wages, disappearing jobs, and a shrinking middle class, his kind of rags-to-riches story doesn't seem possible now. But he has a message for his fellow CEOs: we're the ones who must take the lead in fixing the economy.
"Real Ideas for Change"
In The Constant Choice, Peter Georgescu offers a gripping narrative of his journey from childhood captivity in a Romanian labor camp to his role as CEO of the world-renowned advertising agency Young & Rubicam. His traumatic youth - his parents’ exile from their homeland, his grandfather’s murder in prison, his neighbors’ betrayal of one another - led to a lifelong struggle to grasp humanity’s moral nature.