Instead of just enumerating general tips on how to become successful in sales, this book summarizes a complete process that you should undertake, if you want to be able to sell anything. Sales training nowadays has become a list: do this and don't do that, or be this and don't be that, etc. One thing that most sales books lack is the recognition of your own pre-sales self.
Advertising can be quite difficult, and making marketing copy even more so. After all, persuading others is not that easy. What's more, you're trying to entice your target audience without actually facing them.
You're about to discover exactly how to make more money in sales, guaranteed. Here is a preview of what you will learn: how to become the "sales person you'd like to buy from" by understanding yourself and setting the right attitude.
Many reasons to use the phone include higher success rates because each potential customer list is developed using research and qualifications. Each person that gets on that list has been researched, and adequate background information is already available for the caller, making him/her more prepared on what to expect and what to offer. Sales scripts are all you have to make it or break it. Stop people from hanging up on you the instant you say you are from a company. Most importantly, get that sale.
"Scripts are average, but have a dramatic impact!!"