Are you paid what you deserve by your clients? This book will save you a fortune - and maybe even make you a fortune. Using proven strategies that can be applied to your business today, it will help you discover: how to confidently hold your price, how to say "no" to clients while improving your relationship, how to negotiate higher fees and prices, and how to handle unrealistic timescales and budgets. Why Do Smart People Make Such Stupid Mistakes? is a practical negotiation guide to more profitable client relationships for marketing and communication agencies, sales teams, and professional service people.