Ram Nidumolu, the founder and CEO of InnovaStrat, C.K. Prahalad, a professor of Strategy at the University of Michigan, and M.R. Rangaswami, founder of the Corporate Eco Formun, report on how being environmentally-friendly is more than just a corporate social responsibility. It's the road to innovation.
C.K. Prahalad and M.S. Krishnan argue that the key to creating value and the future growth of every business depends on accessing a global network of resources to co-create unique experiences with customers, one at a time. To achieve this, CEOs, executives, and managers at every level must transform their business processes, technical systems, and supply chain management, implementing key social and technological infrastructure requirements to create an ongoing innovation advantage.
This issue includes HBR's annual list of breakout ideas. Then, there are two complete articles about the decisions managers face. In the first, authors Joseph Brower and Clark Gilbert explain "How Manager' Everyday Decisions Create or Destroy Your Company's Strategy." Then, "In Praise of the Incompetent Leader," authors Deborah Ancona, Thomas Malone, Wanda Orlikowski, and Peter Senge say it's OK for leaders to not be perfect in every area.