Showing results by author "Brian Halligan" in All Categories
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Category Creation
- How to Build a Brand That Customers, Employees, and Investors Will Love
- By: Anthony Kennada, Brian Halligan - foreword
- Narrated by: James Fouhey
- Length: 7 hrs and 2 mins
- Unabridged
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Category Creation is the first and only audiobook on the topic written by executives and marketers actively building new categories. It explains how category creation has become the Holy Grail of marketing and, more importantly, how it can be planned and orchestrated. It's not about luck. You can use the same tactics that other category-defining companies have used to delight customers, employees, and investors. There's no better strategy that results in faster growth and higher valuations for the company on top.
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Category Creation
- How to Build a Brand That Customers, Employees, and Investors Will Love
- Narrated by: James Fouhey
- Length: 7 hrs and 2 mins
- Release date: 11-26-19
- Language: English
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Inbound Marketing
- Get Found Using Google, Social Media, and Blogs
- By: Brian Halligan, Dharmesh Shah
- Narrated by: Erik Synnestvetd
- Length: 5 hrs and 5 mins
- Unabridged
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To connect with today's buyer, you need to stop pushing your message out and start pulling your customers in. The rules of marketing have changed and the key to winning is to use this change to your advantage. If you've wondered how to get found in Google or why blogs and social media sites like Facebook and Twitter are important, Inbound Marketing is the audiobook for you.
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DON'T BUY THE AUDIO VERSION!
- By Geet on 08-18-10
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Inbound Marketing
- Get Found Using Google, Social Media, and Blogs
- Narrated by: Erik Synnestvetd
- Length: 5 hrs and 5 mins
- Release date: 11-20-09
- Language: English
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Marketing Lessons from the Grateful Dead
- What Every Business Can Learn from the Most Iconic Band in History
- By: David Meerman Scott, Brian Halligan
- Narrated by: Brian Halligan, David Meerman Scott
- Length: 3 hrs and 7 mins
- Unabridged
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The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built a their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away “freemium” content, the Dead pioneered many social media and inbound marketing concepts.
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Making marketing fun with the Dead
- By tru britty on 07-18-15
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Marketing Lessons from the Grateful Dead
- What Every Business Can Learn from the Most Iconic Band in History
- Narrated by: Brian Halligan, David Meerman Scott
- Length: 3 hrs and 7 mins
- Release date: 09-14-10
- Language: English
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