To connect with today's buyer, you need to stop pushing your message out and start pulling your customers in. The rules of marketing have changed and the key to winning is to use this change to your advantage. If you've wondered how to get found in Google or why blogs and social media sites like Facebook and Twitter are important, Inbound Marketing is the audiobook for you.
"DON'T BUY THE AUDIO VERSION!"
The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built a their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away “freemium” content, the Dead pioneered many social media and inbound marketing concepts.
"Making marketing fun with the Dead"
As I approach the 10-year anniversary of HubSpot, the marketing and sales software firm of which I’m CEO, I’ve been reflecting back on the decisions I’ve made - both right and wrong. There has been a fair share of both. I’ve also been considering how my decision-making process has evolved as the company moved from an early-stage startup to a growth-stage scale-up. Understanding my own evolution in decision making and the tools I use today may help spare other scale-up leaders some unwanted headaches.