We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access .
Search Results for Author: 

Barbara E. Kahn

1-1of1results Previous 1 Next
Sort by
  • Global Brand Power: Leveraging Branding for Long-Term Growth | Barbara E. Kahn

    Global Brand Power: Leveraging Branding for Long-Term Growth

    • UNABRIDGED (3 hrs and 49 mins)
    • By Barbara E. Kahn
    • Narrated By Rose Itzcovitz
    • Whispersync for Voice-ready
    Overall
    (13)
    Performance
    (11)
    Story
    (11)

    Today, brands have become even more important than the products they represent: Their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won’t be confused, and focused enough to provide clear differentiation from the competition.

1-1of1results Previous 1 Next