From the mid-90s to the present, ING Direct grew from a mere concept to an ocean-spanning global enterprise, now managing over $75 billion in assets and with over 7 million customers, earning unprecedented levels of consumer trust and affinity. The Orange Code is a story about conventional wisdom, and how to win by ignoring it completely.
The new reality in the new culture-driven environment we're living in today? We all need to be leaders. Rock then Roll: The Secrets of Culture-Driven Leadership is a roadmap to this new culture-driven world from one of North America's most respected CEOs. Culture-based leadership is essential to adopt innovative business strategies and exploit the creative power of disruptive ideas. Rock then roll! So in the new jungle, will you be Tarzan? Or will you get out of his way?