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Anne H. Janzer

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  • Subscription Marketing | Anne H. Janzer

    Subscription Marketing

    • UNABRIDGED (2 hrs and 53 mins)
    • By Anne H. Janzer
    • Narrated By Anne H. Janzer
    • Whispersync for Voice-ready
    Overall
    (34)
    Performance
    (30)
    Story
    (31)

    Subscription Marketing offers creative marketing strategies for nurturing subscription customers long after the initial sale, using marketing campaigns and programs to increase customer retention, reduce churn, and support customer advocacy.

    Steven Jacobs says: "Felt like the book lacked substance"
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