What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL — along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking audiobook, she explains a powerful truth about the fiercely competitive world of entertainment.
Anita Elberse, the Lincoln Filene Professor of Business Administration at Harvard Business School, and Sir Alex Ferguson, recently retired manager of the British football club Manchester United, write about leadership lessons from one of the greatest coaches in sports.
"Sir Alex: Impressive as usual"