Good attitudes bring good results, and bad attitudes bring bad results. It's that simple. In fact, attitude is the number one predictor of success. It is a better predictor of success than education, intelligence, family background, race, gender, or almost any other factor you can think of. And yet so many people have been saddled with a myth. They think, "I can't help the way I feel. That's just the way I am." The good news is you can have a powerful positive attitude...all the time...no matter what the circumstances. You can defeat negativity, stop worrying, and overcome failure.
"Changing my attitude has changed everything"
The problem with so many positive-thinking books and self-help routines is that they don't give you the whole formula. The Payoff Principle gives you that formula - Purpose + Passion + Process = Payoff - and then works as your guidebook, teaching you how to apply the formula to achieve success at work, at home, and everywhere you go. When you find purpose in what you do, exhibit passion for the outcome, and master the process to make it happen, you produce the payoffs you want, need, and deserve.