We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access .

Refine Search Results

 
Search Results for Author: 

Al Ries

1-7of7results Previous 1 Next
Sort by
  • The 22 Immutable Laws of Marketing | Al Ries,Jack Trout

    The 22 Immutable Laws of Marketing

    • UNABRIDGED (3 hrs and 6 mins)
    • By Al Ries, Jack Trout
    • Narrated By David Drummond
    • Whispersync for Voice-ready
    Overall
    (516)
    Performance
    (435)
    Story
    (427)

    As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.

    Wes says: "Needs Updating"
  • Positioning: The Battle for Your Mind | Al Ries,Jack Trout

    Positioning: The Battle for Your Mind

    • UNABRIDGED (4 hrs and 8 mins)
    • By Al Ries, Jack Trout
    • Narrated By Grover Gardner
    Overall
    (405)
    Performance
    (233)
    Story
    (227)

    The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind, one that reflects a company's own strengths and weaknesses as well as those of its competitors.

    Joseph says: "Great stuff ... if it was 1975"
  • The 22 Immutable Laws of Branding | Al Ries,Laura Ries

    The 22 Immutable Laws of Branding

    • UNABRIDGED (8 hrs and 8 mins)
    • By Al Ries, Laura Ries
    • Narrated By David Drummond
    • Whispersync for Voice-ready
    Overall
    (84)
    Performance
    (71)
    Story
    (71)

    Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.

    Dave C. says: "Good, but out of date"
  • Focus: The Future of Your Company Depends on It | Al Ries

    Focus: The Future of Your Company Depends on It

    • ABRIDGED (3 hrs)
    • By Al Ries
    • Narrated By Al Ries
    Overall
    (49)
    Performance
    (23)
    Story
    (23)

    If your company has lost the focus it once had, here are clear solutions for moving your organization back to its key service and discarding everything else. Ries, coauthor of The 22 Immutable Laws of Marketing, gives clear examples from a variety of industries and demonstrates how crucial focus can be.

    Capitalist Pig says: "Older recording but still very relevant today"
  • The 22 Immutable Laws of Branding | Al Ries,Laura Ries

    The 22 Immutable Laws of Branding

    • ABRIDGED (1 hr and 35 mins)
    • By Al Ries, Laura Ries
    • Narrated By Al Ries, Laura Ries
    Overall
    (122)
    Performance
    (59)
    Story
    (57)

    Learn the laws of branding in the branding bible: The 22 Immutable Laws of Branding. Brilliant, bold, and mercifully brief, this is the definitive work on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into 22 quick and easy-to-listen-to vignettes.

    creative_seattle says: "Difficult to listen to"
  • The 22 Immutable Laws of Marketing | Al Ries,Jack Trout

    The 22 Immutable Laws of Marketing

    • ABRIDGED (1 hr and 29 mins)
    • By Al Ries, Jack Trout
    • Narrated By Al Ries, Jack Trout
    Overall
    (266)
    Performance
    (130)
    Story
    (124)

    Calling upon over 40 years of marketing experience, authors Al Ries and Jack Trout use vivid examples and fascinating anecdotes to explain the keys to today's tough, competitive marketplace. Learn how to avoid the danger of ego and arrogance, the need to understand trends, and many other crucial marketing lessons, as Ries and Trout point you solidly in the direction of success.

    Zentaro says: "Outstanding book"
  • The 11 Immutable Laws of Internet Branding | Al Ries,Laura Ries

    The 11 Immutable Laws of Internet Branding

    • ABRIDGED (3 hrs and 9 mins)
    • By Al Ries, Laura Ries
    • Narrated By Al Ries, Laura Ries
    Overall
    (36)
    Performance
    (10)
    Story
    (10)

    The 11 Immutable Laws of Internet Branding is the definitive text for businesses eager to jump on the Internet expressway.

    Joe says: "Dated????"
1-7of7results Previous 1 Next