With consumer decisions being made at increasing speed and the time it takes to win wallet share rapidly shrinking, how can you prepare? Today's customer has more access to information and influencers, at a click or swipe, than ever before. The speed at which consumer decisions are made keeps increasing, and the time it takes for battles over wallet share to be won or lost is shrinking rapidly. Every fundamental assumption about customers is now being challenged: how they shop, where they shop, and why they shop.
What if you could sit down with some of today's most successful thought leaders? Now you can. Knowledge@Wharton has interviewed some of today's leading thinkers about what success means to them.
After President Barack Obama's announcement in December 2014, investors, business leaders, and entrepreneurs began asking questions: What will this historic change mean for economic relations between the United States and Cuba? What opportunities - and risks - should US companies consider as they explore the business potential of one of the largest markets in the Caribbean?
What if you could sit down with some of today's most effective business leaders? Now you can. Knowledge@Wharton has interviewed some of today's most powerful and successful business leaders about issues important to them as leaders.
Since first making headlines in 2011, hundreds of universities across the world have begun offering thousands of MOOCS, or massive open online courses, to millions of students around the world. While researchers are still looking at what this relatively new technology means for education, many business professionals are already yielding the benefits.