In Crossing the Chasm, Geoffrey A. Moore popularized the technology adoption life cycle, known elsewhere as the product adoption curve or innovation adoption curve. Contained in this useful model are terms you've heard but may not truly understand: innovators, early adopters, early majority, late majority, and laggards. Between the early market segments (innovators and early adopters) and the mainstream market segments (early and late majorities) lies the chasm.
"This is the best thing i've gotten off of amazon"
Thinking of picking up Crucial Conversations and spending several hours reading it, or did you already do that and need a refresher? Kerry Patterson, Joseph Grenny, Ron McMillan, and Al Switzler's guide for conducting conversations when they matter most is valuable in your personal and professional areas of life. Crucial Conversations explains how to identify these important moments and how to successfully navigate them.
"Clarifying and to the point"
In The Big Short, Micheal Lewis chronicles the looming housing market crash of 2008-2009 through the eyes of a select few who saw it coming and positioned themselves to make a substantial amount of money from the folly of bankers. Follow the unapologetic analyst Steve Eisman; the value investor-savant Michael Burry; the two "event-driven" investors with no hedge fund chops; and the sleazy Grep Lippmann, who did his best to spread the idea and make money off investors wanting in and out of subprime.