Decisions equal success - nothing happens until one is made. Businesses make millions of decisions every day. But once in a great while a leader makes a truly game-changing decision that shifts not only the strategy of a single company but how everyone does business. These big decisions are counterintuitive - they go against the conventional wisdom. In hindsight, taking a different direction may seem easy, but these bet-the-company moves involve drama, doubt, and high tension.
"Unfortunately, beyond the average"
Consider, for example, the case of the Swedish match king. At one time, Ivar Kreuger, manufactured almost half of the world's matches, with monopolies in 16 countries. He had so much money that he was a reliable lender to many countries, becoming known as the 'saviour of Europe' for his willingness to give aid to banks crippled by World War I. At the time of the 1929 market crash, his was the most widely held stock in the world. When he killed himself three years later, the whole thing went up in flames.
"Reads like a magazine, for better or worse"
With Zoom, Fortune magazine extends one of its most successful franchises, 40 Under 40, to bring you original insight on the best-kept secrets of top entrepreneurs, business leaders, and rising tech stars. Discover how Zappos CEO Tony Hsieh built a uniquely attractive corporate culture, how Under Armour founder Kevin Plank took on Nike, and what Marissa Mayer told herself before leaping from a safe post at Google to the high-risk top job at Yahoo. Zoom features the fascinating profiles of these and other young innovators and provides listeners with tips to fast-track their own career success.
Behind every great business leader is the story of how they got there, the breakthrough decisions they made, the lessons they learned, and the mentors who guided them. From the editors of Fortune magazine comes Secrets of Greatness, which captures the advice, wisdom, and guiding principles that today's top CEOs and entrepreneurs live by in their careers and personal lives.