Showing results by publisher "Spoken Word Inc." in Marketing & Sales

In Branding Basics for Small Business, marketing expert Maria Ross shares real-life examples and expert interviews to show how organizations of any size can create a winning brand. Small businesses, start-ups, and nonprofits enviously watch the big guys create tribes of loyal followers. How do they do it? What can time- and resource-strapped organizations learn from them? The secret is starting with a strong brand strategy, which goes far beyond a logo.

Why are most slogans and taglines ineffective? Because they're just words and a mind cannot understand words. A mind can only understand sounds. Why do most Americans remember the battlecry of the French Revolution ("Liberté, égalité, fraternité") when they cannot remember the battlecry of the American Revolution?

Intelligent influence is defined as "a learned competency that leads to extraordinary results driven by effective human interaction". This groundbreaking publication provides fascinating stories that prove that the strategic use of positive influence is the foundation of individual and organizational effectiveness in any endeavor that involves human interaction.