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Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. The book has given rise to more than 200 "nudge units" in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful "choice architecture" - a concept the authors invented - to help us make better decisions for ourselves, our families, and our society.

Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself.

Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder. Our mistakes can make us poor and unhealthy. We often make bad decisions about education, personal finance, health care, family, and the environment.

The guru to the gurus at last shares his knowledge with the rest of us. Nobel laureate Daniel Kahneman's seminal studies in behavioral psychology, behavioral economics, and happiness studies have influenced numerous other authors, including Steven Pinker and Malcolm Gladwell. In Thinking, Fast and Slow, Kahneman at last offers his own, first book for the general public. It is a lucid and enlightening summary of his life's work. It will change the way you think about thinking. Two systems drive the way we think and make choices, Kahneman explains....

Synthesizing the work of thinkers including Freud, Diderot, Nietzsche, and Einstein, delineating the enticing strategies of characters throughout history, The Art of Seduction is a comprehensive guide to getting what we want - any way we can. Controversial but never dull, timeless and up-to-date, it's destined to be Greene's next best seller.

Devenez l'architecte de choix avec le best-seller #1 du New York Times ! Chaque jour nous faisons des choix - sur ce qu'il faut acheter ou manger, sur des investissements financiers ou sur la santé et l'éducation de nos enfants. Malheureusement, il nous arrive de prendre de mauvaises décisions. Vous avez une merveilleuse opportunité de découvrir comment nous faisons ces choix et comment nous pouvons en faire de meilleurs à l'aide du livre audio "Nudge : la méthode douce pour inspirer la bonne décision" de Richard Thaler et Cass Sunstein.

Ever noticed how the smallest changes can have the biggest impact? On Nudge, you'll learn simple evidence-backed tips to help you kick bad habits, get a raise, and grow a business. Every bite-sized 20-minute show comes packed with practical advice from admired entrepreneurs and behavioural scientists. Nudge is fast-paced but still insightful with real-world examples that you can apply - this is not your average business podcast.

Pay attention. Brace yourself. This audio book is set to revolutionize your understanding of evangelism. That revolution stands to affect not just your everyday habits, including encounters you have with other people, but the very roots of your faith, the range of your mission, and the limits of your freedom. In the tradition of The Gospel According to Starbucks, this groundbreaking audio book dares to ask: Instead of bringing people to Jesus, how about joining Jesus in what he is already doing? Author Leonard Sweet challenges you to use all five senses to interact with God....

In this podcast, I will use my 10-year-old golden retriever, Mojo, who passed away two years ago, as a metaphor for how to live life. It’ll be lessons from Mojo on how to embrace your heart and soul. I hope you’ll join me and listen to some awesome stories, interviews, thoughts, and memories. I hope this podcast will soon be a highlight of your week!

In Nudge: Improving Decisions About Health, Wealth, and Happiness by Richard Thaler and Cass Sunstein, the authors provide information on how the configuration of the places in which we make decisions influences our choices. The quantity that we eat depends on the size of our plate, the foods we pick in the cafeteria depends on where they are placed at an eye level. However, the same tendency also affects decisions with more significant consequences.

In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.

You've been hearing it since you were a kid: "You are what you eat." And this wise saying is true! Good nutrition is the key to achieving and maintaining a healthy weight and lifelong good health - no matter how you slice it. Nutrition for Dummies, 6th Edition is a one-size-fits-all guide to nutrition that shows you how to manage your diet so you get the most bang for your buck. This book gives you the know-how to put together a shopping list, prepare healthy foods, and easily cut calories.  

After decades of research, world-renowned Stanford University psychologist Carol S. Dweck discovered a simple but groundbreaking idea: the power of mindset. In this brilliant book, she describes how success in school, work, sports, the arts, and almost every area of human endeavor can be dramatically influenced by how we think about our talents and abilities. In this edition, Dweck offers new insights into her now famous and broadly embraced concept. She introduces a phenomenon she calls false growth mindset and guides people toward adopting a deeper, truer growth mindset.

Why are some organizations more innovative than others? How can we tap in to, empower, and leverage the natural innovation within our organizations that is so vital to our future success? Now more than ever, companies and institutions of all types and sizes are determined to create more innovative organizations. In study after study, leaders say that fostering innovation and the need for transformational change are among their top priorities.

After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a hostage negotiator brought him face-to-face with a range of criminals, including bank robbers and terrorists. Reaching the pinnacle of his profession, he became the FBI's lead international kidnapping negotiator. Never Split the Difference takes you inside the world of high-stakes negotiations and into Voss' head.

Todos os dias fazemos escolhas — sobre o que comprar ou comer, sobre investimentos financeiros ou a educação e saúde de nossos filhos. Infelizmente, muitas vezes fazemos as escolhas erradas. Em Nudge, Richard H. Thaler e Cass R. Sunstein explicam como podemos escolher melhor. Com base em décadas de pesquisas em ciência comportamental e usando diversos exemplos reveladores, os autores mostram que nenhuma opção nos é apresentada de forma neutra, e que estamos todos suscetíveis a tomar decisões ruins.

En Un pequeño empujón, considerado ya un clásico y uno de los mejores libros sobre economía y política de las últimas décadas, Cass R. Sunstein y Richard H. Thaler, premio Nobel de Economía, observan cómo nuestras percepciones y decisiones dependen del modo en que se organizan ante nosotros las diferentes opciones. Gobiernos y empresas, pero también padres, profesores y médicos, se convierten así en una especie de «arquitectos de la elección».

Sleep is one of the most important but least understood aspects of our life, wellness, and longevity. Until very recently, science had no answer to the question of why we sleep, or what good it served, or why we suffer such devastating health consequences when we don't sleep. Compared to the other basic drives in life - eating, drinking, and reproducing - the purpose of sleep remained elusive.

Do you want to harness the power of influence? Do you want to develop your persuasion skills? Do you want to learn how to silently control people’s behavior? If so, then you're in the right place. To influence people, you have to understand human behavior; how a person thinks, feels, and reacts in various situations. You should know that your influence is more powerful than you think. You can change people’s perspectives and choices. You can control how a person behaves. You just have to know when to do it, and when not to do it.

For over 60 years, readers of all ages have been enchanted by the magical realms, the epic battles between good and evil, and the unforgettable creatures of Narnia. This box set includes all seven titles in The Chronicles of Narnia - The Magician's Nephew; The Lion, the Witch, and the Wardrobe; The Horse and His Boy; Prince Caspian; The Voyage of the Dawn Treader; The Silver Chair; and The Last Battle.