Showing results for "media internet" in All Categories

Learn social media marketing in plain English—step by step! Buy the workbook used at Stanford Continuing Studies to teach social media marketing for business. The 2023 updated edition—all info verified and a new chapter on TikTok, plus revisions on LinkedIn, Facebook, and other major platforms....

Social Engineering: The Science of Human Hacking reveals the craftier side of the hacker's repertoire - why hack into something when you could just ask for access? Undetectable by firewalls and antivirus software, social engineering relies on human fault to gain access to sensitive spaces; in this book, renowned expert Christopher Hadnagy explains the most commonly used techniques that fool even the most robust security personnel and reveals how these techniques have been used in the past.

People are now exposed to more information than ever before, provided both by technology and by increasing access to every level of education. These societal gains, however, have also helped fuel a surge in narcissistic and misguided intellectual egalitarianism that has crippled informed debates on any number of issues. Today, everyone knows everything and all voices demand to be taken with equal seriousness, and any claim to the contrary is dismissed as undemocratic elitism.

The most up to date media training book on the market. The idea of Media is more than just TV, Print, and Radio. Media now includes social media interviews, Skype, Periscope, Facebook Live, Blog interviews. It means Leveraging Traditional and Internet Media. All are important.

When all other processes, controls, and technologies fail, humans are your last line of defense. But, how can you prepare them? Frustrated with ineffective training paradigms, most security leaders know that there must be a better way. A way that engages users, shapes behaviors, and fosters an organizational culture that encourages and reinforces security-related values. The good news is that there is hope. That's what Transformational Security Awareness is all about.

The Internet of Things is a networked world of connected devices, objects, and people. In this book Samuel Greengard offers a guided tour through this emerging world and how it will change the way we live and work. Greengard explains that the Internet of Things (IoT) is still in its early stages. Smartphones, cloud computing, RFID (radio-frequency identification), technology, sensors, and miniaturization are converging to make possible a new generation of embedded and immersive technology.

In The Drudge Revolution, investigative journalist and author of Newtown: An American Tragedy Matthew Lysiak pulls back the curtain on the world’s most powerful journalist, for the first time telling the inside story of how one man’s visionary belief in the potential of the internet, coupled with the post-Fairness Doctrine growth of conservative talk radio and the rise of cable news and social media, created the perfect storm that seized the narrative from the mainstream media and ushered in the presidency of Donald Trump.

Buying groceries, tracking our health, finding a date: whatever we want to do, odds are that we can now do it online. But few of us ask how all these digital products are designed, or why. It's time we change that. Many of the services we rely on are full of oversights, biases, and downright ethical nightmares. Chatbots that harass women. Signup forms that fail anyone who's not straight. Social media sites that send peppy messages about dead relatives. Algorithms that put more black people behind bars.

Envision reducing your screen time while enriching your real-life experiences. Imagine the satisfaction of engaging in deep, uninterrupted work or the joy of fully present moments with loved ones, all because you took control of your digital life. Your mental space can be more than a battleground for notifications and newsfeeds; it can be a sanctuary of thought, creativity, and peace. With Gabrielle Townsend's boxset, you hold the key to unlocking the full potential of your cognitive freedom and your impact on your own life.

Like it or not, your every move is being watched and analyzed. Consumers' identities are being stolen, and a person's every step is being tracked and stored. What once might have been dismissed as paranoia is now a hard truth, and privacy is a luxury few can afford or understand. In this explosive yet practical book, Kevin Mitnick illustrates what is happening without your knowledge - and he teaches you "the art of invisibility".

Between 1959 and 1989, Soviet scientists and officials made numerous attempts to network their nation - to construct a nationwide computer network. None of these attempts succeeded, and the enterprise had been abandoned by the time the Soviet Union fell apart. Meanwhile, ARPANET, the American precursor to the Internet, went online in 1969. Why did the Soviet network, with top-level scientists and patriotic incentives, fail while the American network succeeded? Find out.

Customer Data and Privacy: The Insights You Need from Harvard Business Review will help you understand the tangled interdependencies and complexities and develop strategies that allow your company to be good stewards, collecting, using, and storing customer data responsibly.

The public intellectual, as a person and ideal, has a long and storied history. Writing in venues like the New Republic and Commentary, such intellectuals were always expected to opine on a broad array of topics, from foreign policy to literature to economics. Yet in recent years a new kind of thinker has supplanted that archetype: the thought leader. Equipped with one big idea, thought leaders focus their energies on TED talks rather than highbrow periodicals.

Billions of people around the globe use various applications of spatial computing daily - by using a ride-sharing app, GPS, social media check-ins, even Pokemon Go. Scientists and researchers use spatial computing to track diseases, map the bottom of the oceans, chart the behavior of endangered species, and create election maps in real time. Drones and driverless cars use a variety of spatial computing technologies. Spatial computing works by understanding the physical world, knowing and communicating our relation to places in that world, and navigating through those places.

Have you ever actually engaged with someone’s lame dance video on Instagram? Probably not, if you’re being honest. Gimmicks just don’t work, but the pressure of having an online presence can make people do weird things. Eventually, you have to call bullsh*t. The good news is that when you cut out excuses and ditch the self-sabotaging performances, you can learn to be a real human on the internet.

Twenty-one years after its incorporation and 16 years after its stock peak, Yahoo sold for 96% less than its value on January 3, 2000, when it had closed at an all-time high of $118.75 per share, resulting in a market capitalization of $120 billion. Wall Street valued Yahoo!, at that time in business less than six years, higher than it did Disney, News Corporation, and Comcast combined. Yahoo!'s story is one of missed strategies, failed opportunities, and poor execution.

As this urgent, genre-defying book opens, a woman who has recently been elevated to prominence for her social media posts travels around the world to meet her adoring fans. She is overwhelmed by navigating the new language and etiquette of what she terms "the portal," where she grapples with an unshakable conviction that a vast chorus of voices is now dictating her thoughts. When existential threats--from climate change and economic precariousness to the rise of an unnamed dictator and an epidemic of loneliness--begin to loom, she posts her way deeper into the portal's void.

A colossal entity with almost one billion daily users interacting with each other and checking their newsfeeds for updates about the world - any smart digital entrepreneur will recognize the utmost importance of effectively using Facebook, the most powerful form of social media, to their advantage. Though it might first appear as a friendly, simple tool for modern social interaction, Facebook is undoubtedly one of the most complex marketing forms of the current age.

The rise of new technologies in our lives, which has taken us from powerful mobile phones to fitness trackers and smart appliances in under a decade, has also raised the need for everyone who uses these to protect themselves from cyber scams and hackers. Every new device and online service you use that improves your life also opens new doors for attackers looking to discover your passwords, banking accounts, personal photos, and anything else you want to keep secret.

Cybersecurity as a whole can be overwhelming for startup founders. Start-Up Secure breaks down the essentials so you can determine what is right for your start-up and your customers. You'll learn techniques, tools, and strategies that will ensure data security for yourself, your customers, your funders, and your employees. Pick and choose the suggestions that make the most sense for your situation-based on the solid information in this book.