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The Anatomy of Buzz

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  • The Anatomy of Buzz

    • UNABRIDGED (8 hrs and 45 mins)
    • By Emanuel Rosen
    • Narrated By Jason Culp
    Overall
    (71)
    Performance
    (10)
    Story
    (10)

    Word-of-mouth marketing has long been recognized as a powerful selling tool. Packed with real-life examples, The Anatomy of Buzz is invaluable for anyone who wants to understand the word-of-mouth phenomenon.

    Matthew says: "Very comprehensive. Uses current examples."
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