Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands - while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool - but now they need to be good, too.
"Great content, difficult to listen to"
That Monday afternoon, in high-school gyms across America, kids were battling for the only glory American culture seems to want to dispense to the young these days: sports glory. But at Dos Pueblos High School in Goleta, California, in a gear-cluttered classroom, a different type of “cool” was brewing. A physics teacher with a dream - the first public high-school teacher ever to win a MacArthur Genius Award - had rounded up a band of high-I.Q. students who wanted to put their technical know-how to work.
"High school drama...too much"
Google Neural Machine Translation (GNMT), first announced back in September, is the new system powering Google Translate, the platform that invalidates all those years of French classes. It's built on a neural network, a kind of computer system modeled on the human brain that can learn from past actions to solve new problems without being specifically programmed to do so.
It seems unlikely that a few years ago, when development began for the films now showing, Hollywood had the foreign policy foresight to predict that we would now be perched on the edge of a second Cold War.
Plastic covered in tiny pores lets heat out yet blocks light.
"New Fabric Could Make Cool Clothes" is from the October 1, 2016 issue of Science News.
Popular author Taylor Clark draws on cutting-edge research in this enlightening exploration of stress—and how to tackle it constructively. Using such divergent examples as Russian sub commanders and game show contestants, Clark shows that most people experience stress the same way. Those who understand how to accept it without freezing can accomplish what needs to get done.