Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
"A great read!"
The Lean Startup offers a set of tools and methodologies for entrepreneurs both in startups and established corporations to better achieve success. Since the vast majority of startups fail, understanding how to build a better company saves society's most precious commodities: ideas, time, and the skills of its people. The lean startup movement sets out to prevent future failures....
In the early stages of a tech startup's life, it's hard to decipher the meaningful metrics from the distractions. How do you know if your product is working? Is it the number of new signups? Average amount of time spent on the site? Revenue, even if you don't have a revenue model yet? In Scaling Lean, serial entrepreneur and author of the startup cult classic Running Lean Ash Maurya offers a tactical handbook for measuring and scaling a tech startup with maximum efficiency and efficacy.
"Good information but a little hard to follow"
The lean start-up has actually taken a very long time to catch on since business owners residing in an outdated world required somebody to open their eyes to the fact that their old-fashioned approaches are triggering more negative than positive outcomes. The lean start-up technique is still not mainstream. Numerous business owners are stuck in their old methods, reluctant to accept modification.
Der Weg zum eigenen Unternehmen ist nie ohne Risiko. Und bis die Firma sich auf dem Markt etabliert hat, dauert es. Wer doch scheitert, verliert in der Regel viel Geld. Genau hier setzt das Konzept von Eric Ries an. Lean Startup heißt seine Methode. Sie ist schnell, ressourcenfreundlich und radikal erfolgsorientiert. Anhand von durchgespielten Szenarien kann man von vornherein die Erfolgsaussichten von Ideen, Produkten und Märkten bestimmen. Und auch während der Gründungphase wird der Stand der Dinge ständig überprüft.
The first and most comprehensive book on bringing the startup mindset into large organizations. Forget vague notions of creating an "innovative culture". This book reveals the methodologies, tools, and incentive structures guiding the world's largest organizations to reclaim their innovation prowess.
"Best insights for newbies and professionals ..."
Have you ever come up with an idea for a new product or service, but didn't take any action because you thought it would be too risky? Or at work, have you had what you thought could be a big idea for your company - perhaps changing the way you develop or distribute a product, provide customer service, or hire and train your employees? If you have, but you haven't known how to take the next step, you need to understand what the authors call the innovator's method.
"Great mix of methods"
Online Business Startup isn't just a how-to guide in online marketing or SEO.... It contains everything an experienced entrepreneur wished he had known when he started in business. We are flooded with so much information in the digital world that it distracts us from the fundamentals of starting up and running a lean business. This book is ultimately an answer to the question "how can we quickly implement proven strategies for my online business and avoid all the noise?"
"Over rated in my opinion"
Advocates of the lean startup method for creating a business advise entrepreneurs, as well as corporate intrapreneurs, to document, test, and refine their assumptions about a new venture’s business model via customer conversations and experiments. My recent research on 250 teams that participated in an American cleantech accelerator program during the last 10 years found that while the lean approach can be effective, having a strong strategy is more important than conducting a tremendous number of market tests.
As the first employee and senior account manager at New York animation studio IdeaRocket, Dan Englander managed productions for Venmo, Electronic Arts, and many Fortune 500s. From his experiences he lays out a step-by-step blueprint for creating an effective explainer, from strategy to completion. The Lean Explainer Video is the ultimate production handbook for busy startups and entrepreneurs. It will show you how to create a high-converting video in a cost-effective way.
Traditionally, an entrepreneur develops a detailed plan, finds money to fund it, and then pursues it to its conclusion. But conditions can change drastically at any point - you can end up locked into a process based on now-obsolete assumptions. The lean startup is all about agility and flexibility. Its mantra is "build, measure, learn": create small, experimental initiatives, get real-world feedback on them quickly, and use that data to identify what works and discard what doesn't. And then test some more.
"Good content read and edited poorly"
The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on "validated learning", rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want.
When Subra Suresh was tapped to lead the National Science Foundation (NSF), in 2010, he saw that many of the pathbreaking discoveries developed through the agency’s grants weren’t finding their way to the marketplace, so he sought to foster better links between government and industry.
Have you ever thought about creating your own business startup? Perhaps you are a great programmer with an idea for the next Twitter or Facebook. Maybe you have an itch you need to scratch. Or maybe you just want to learn what it feels like to be an entrepreneur.
I created this audiobook to be a supplement to books like The Lean Startup and The Startup Owner’s Manual. Without rehashing too much of what they’ve taught, this is a tactical guide to practicing customer development. Many entrepreneurs and corporate innovators know they need to be practicing customer development, but don’t know how to do it in a way that will help them build awesome products.
"Short and to the point..."