"Crowdsourcing" describes the process by which the power of the many can be used to accomplish feats that were once the province of the specialized few. Crowdsourcing activates the transformative power of today's technology, liberating the potential within us all. It's a perfect meritocracy, where age, education, and job history no longer matter. If you can perform the service, design the product, or solve the problem, you've got the job.
"A repeat from other books"
Use crowdsourcing to create marketable new products and content-and blow away your traditional competitors! When communities help manufacture companies' products or content, the advantages over traditional business models are huge. At iStock, for instance, contributors create the product and deliver it in market-ready format. With little inventory expense or traditional overhead, the company can price the product far below old-model competitors.