Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
"The Future of Marketing"
In the original meaning of the word, hackers are enthusiastic computer programmers who share their work with others; they are not computer criminals. This is the book that cracks the stigma of the hacker and articulates their invaluable role in the information age.
A revolution is under way. But it's not about tearing down the old guard. It's about building, it's about creating, it's about breathing life into groundbreaking new ideas. It's called the Maker Movement, and it's changing the world. Mark Hatch has been at the forefront of the Maker Movement since it began. A cofounder of TechShop - the first, largest, and most popular makerspace - Hatch has seen it all.
An unflinching look at the aspiring city-builders of our smart, mobile, connected future. We live in a world defined by urbanization and digital ubiquity, where mobile broadband connections outnumber fixed ones, machines dominate a new "internet of things," and more people live in cities than in the countryside.
"A must read for city enthusiasts"
"Hacker-for-Hire Market is Booming, Says New Report" is from the April 05, 2016 Tech section of The Wall Street Journal. It was written by Nicole Hong and narrated by Fleet Cooper.
In this audiobook, John Keel displays the keen observational skills and investigative tenacity that long made him the enfant terrible of ufology.
"Third in an excellent trilogy on UFOs & humanity"
From drone warfare in the Middle East to digital spying by the National Security Agency, the US government has harnessed the power of cutting-edge technology to awesome effect. But what happens when ordinary people have the same tools at their fingertips? Advances in cybertechnology, biotechnology, and robotics mean that more people than ever before have access to potentially dangerous technologies that could be used to attack states and private citizens alike.
"I enjoyed Digital Crimes much more"
In the classic Our Haunted Planet, John A. Keel brings into chilling focus strange truths about the Earth and its mysterious inhabitants. Could an unseen, prehuman race have taken careful measures to remain hidden from surface dwellers? Are they still watching us from their secret hiding places, manipulating and misleading us, using us for their own entertainment, and controlling our actions?
"Keel's 2nd best work"
Charles Fort, a writer in the 1920s, concluded that the Earth was "owned" by someone or something. Ivan Sanderson, a famed biologist in the 1960s, said that this planet was a "farm" and that we were the crop. Millions of people around the world have had startling encounters with the "tricksters", such as the Men in Black (MIB), fairies and elves, snallygasters, Mothmen, aliens and "spacemen", and hairy, abominable creatures that all seem to vanish into thin air. With sharp wit and unique insight, John A. Keel has spent a lifetime investigating and studying these age-old mysterious and the peculiar forces behind them.
"Did not finish!"
Operating out of a secluded office deep in the hills of his home state of West Virginia, the prolific Barker single-handedly kept public interest focused on UFOs during it leanest years, and introduced many themes still discussed and investigated by today’s paranormal and conspiracy researchers:the “interdimensional” theory of UFOs; the shapeshifting nature of creature entities such as Mothman, the Flatwoods Monster, and Bigfoot; the cryptic terror of the Men in Black; and the mystery of the Philadelphia Experiment.
"An interesting read!"