The performance review is an important part of your job as a manager or coach. But it is only a part. In order to develop team members effectively, you have to be proactive on a daily basis. This means having conversations - and not just about the weather or the game last night. Create ongoing conversations throughout the year. Conversations for Creating Star Performers is a vital tool for keeping team members motivated, engaged, and moving ahead every day - not just the days before an annual review.