We live in budget-cutting times, and marketing budgets are among the first to get cut. Why? When non-marketing executives take a hard look at the numbers, they often can't see a tangible link between marketing and overall revenue. So if you're a marketer today, you're probably facing the need to do more with less, justify all investments, show results, and still beat the competition. The secret to this balancing act is having - and correctly using - the numbers.
"Excellent Introduction/Review of Analytics"
This is a story about you. It is the history of who you are and how you came to be. It is unique to you, as it is for every one of the 100 billion modern humans who has ever drawn breath. But it is also our collective story, because in each of our genomes we carry the history of the whole of our species.
From her front row seat at some of the world’s most prestigious governmental, academic, and business institutions, Betsy Myers has witnessed a new kind of leadership that prizes flexibility, openness, and individuality, and now she explores how all of us - and women in particular - can benefit from it. Personal, practical, and profoundly inspiring, this is a perfect book for anyone who wonders where all the great leaders have gone. Betsy Myers helps us see that leadership is all around us - and within us.
"Leadership basics and political anecdotes"
Most employees feel invisible to their leadership, and many times prefer to stay hidden in the corporate shadow lands. The Invisible Employee, part fable, part business advice, teaches managers how to actively engage employees, and find the way to bring out the best in them.
Who makes the important decisions in your organization? Strategy, product development, budgeting, compensation - such key decisions typically are made by company leaders. That's what bosses are for, right? But maybe the boss isn't the best person to make the call. That's the conclusion Dennis Bakke came to, and he used it to build AES into a Fortune 200 global power company with 27,000 people in 27 countries.
"Very easy listen!!"
Power Distribution Units (PDUs) – you mean power strips, right? That's what I thought when I was first introduced to this product. Boy oh boy was I wrong! Yes, the PDUs that are manufactured to be sold to the owners and operators of data centers do bear some similarities to the simple power strips that we all use at home. But we are really talking about two very different products here.
How businesses can harness the power of online consumer reviews. More than seventy percent of consumers now consult online reviews before making purchases, and they take those picks and pans very seriously. A disgruntled but ignorant customer on Yelp might have more clout than any expert guidebook, magazine article, or newspaper critic. No wonder many businesses feel terrified by the review-driven marketplace.
"A must-read for business owners"
It was a wonderful wedding, and the honeymoon promises to be perfect as well. At the beachside resort, this lovely bride enjoys soaking up the sun while her loving groom recovers from a long night of lovemaking. Poolside, she flirts harmlessly with the attractive man at the pool, but she’s about to discover that the flirtation was anything but harmless. Before she knows it, she’s in the midst of a stranger sex encounter, but it gets more intense when three other men and a strange woman join in…
Korrine has already experienced seven of the top-10 fantasies for women, her husband Max working off the list he found on her computer, and this time, he's ready to introduce her to the pleasures of public sex. Will her reality be as exciting as the fantasy when she ends up in a club, bent over a table, and taking her husband's cock while all of the onlookers cheer? Find out in this incredible erotic exhibitionism short.
Be careful when you make a bet at a bar, especially when you bet with Tom. That's just what our lovely sexy heroine does in this short, and the stakes are high. If Tom wins, he gets to take her any way he wants, right at the bar and right in front of all the other customers!
In every poem there are several voices. With an artist’s touch, Nilly Dagan wondrously manages to generate a series of surprising transitions in each of her poems. She weaves the high and the low, slang and biblical allusions, images and symbols from all over the world. All these elements introduce each other and interchange, and associatively, emotionally and intellectually, create the multi-voiced lyrical flow that is uniquely hers.
"The Plan to Connect Everyone in the World by 2020 Is Already off the Rails" was published on February 21, 2016 on CNET.com. It was written by Katie Collins and narrated by Rex Anderson.
You know something's up when Gwyneth Paltrow, fine purveyor of $200 breakfast smoothies and a $1,652 beauty routine, will halt her regularly scheduled Goop programming to devote an entire newsletter to the treasure trove that is Old Navy. Last August, the newsletter gasped its way through the brand's back-to-school offerings (skinny denim overalls for $49.94! faux-patent leather slip-ons for $22.94!) by pairing up three "moms-from-the-web" and their daughters with complete Old Navy outfits.
Mike Mitchell wants to remind employees that innovation isn't just about the big ideas. Innovation, by its definition, is simply a new idea, no matter how seemingly small. Even a tiny tweak in an existing process can make a difference either for customers or for the employees. This kind of thinking and these kinds of changes are possible for every employee, not just the ones with innovation in their job description.
With an artist’s touch, Nilly Dagan wondrously manages to generate a series of surprising transitions in each of her poems. She weaves the high and the low, slang and biblical allusions, images and symbols from all over the world. All these elements introduce each other and interchange, and associatively, emotionally and intellectually, create the multi-voiced lyrical flow that is uniquely hers.
Every kindergarten soccer player gets a trophy. Many high schools name dozens of seniors as valedictorians - of the same class. Cars sport bumper stickers that read "USA - Number 1." Prizes proliferate in every corner of American society, and excellence is trumpeted with ratings that range from "Academy Award winner!" to "Best Neighborhood Pizza!" In Everyone’s a Winner, Joel Best - acclaimed author of Damned Lies and Statistics - shines a bright light on the increasing abundance of status in our society and considers what it all means.
Marriages break up en masse, friends and family have bust-ups that seem irretrievable, business relationships break-up, neighbours go to war and so too do nations. Ninety nine times out of one hundred it is because of a lack of communication or a communication breakdown. Do you remember sitting in the classroom at school and studying mathematics? Or English or Physics.
"Not Everyone Is on Board with Equal Pay in Tennis" is from the March 25, 2016, Sports section of The Washington Post. It was written by Kelyn Soong and narrated by Jill Melancon.
"A Woman on the $10 Bill, and Everyone Has 2 Cents to Put In" is from the Business section of The New York Times. It was written by Jackie Calmes and narrated by Fleet Cooper.
Effective person-to-person communication is vital to maximizing productivity. This program gives practical tips and techniques that will help everyone in your organization communicate more effectively. Listeners will learn the 3 A's of communicating with people: Attitude, Awareness, and Attentiveness, and how to avoid common pitfalls of poor communication. Suitable for all staff members.