
Standard mp3 files are quick to create and easy to listen to, but
ask yourself these questions: How will I manage it? Can I charge
subscription fees? How will I protect my content? Will it support
advertising? How will I measure it? How will I really create revenue
from podcasting?

Audible is the #1 spoken audio information and entertainment service
on the Internet today. Every day, thousands of people download Audible
content to 135 AudibleReady® devices including the Apple®
iPod™. For nearly 10 years consumers have trusted Audible to
provide the service and the technology to keep them plugged into the
audio content they love - and producers have trusted Audible to protect
and create revenue from their spoken word audio content.
Starting June 24th, you can put Audible's management experience, platforms
and tools to work for you and your podcasting strategy. Audible now offers
content producers the infrastructure for circulation control, paid
subscriptions and advertising management needed to effortlessly produce and
manage podcasting - and turn that audio content into predictable,
incremental revenue.