Wavelength Por arte de portada

Wavelength

De: Resonance
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  • Resumen

  • How do technology brands tell stories and resonate with their customers? Visit our site: https://www.resonancecrowd.com/
    Resonance
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Episodios
  • What is Analyst Relations, and Why Should You Care? with Nadia Nizar, Senior Director of Corporate Communications at Blue Prism

    What is Analyst Relations, and Why Should You Care? with Nadia Nizar, Senior Director of Corporate Communications at Blue Prism
    Sep 27 2023

    Nadia Nizar, Senior Director of Corporate Communications at Blue Prism and former director of influencer relations at Resonance, spoke to Daniel and Claire about the evolving role of analyst relations and why it should be a strategic part of any company's marketing strategy.


    Topics:

    • What is analyst relations, and why should companies care?
    • Choosing the right analyst firms to engage with
    • Using analyst insights to strengthen brand positioning and storytelling


    Attribution:

    Music used under Creative Commons license: Covert Affair by Kevin MacLeod

    Link: ⁠https://incompetech.filmmusic.io/song/3558-covert-affair ⁠

    License: ⁠https://filmmusic.io/standard-license
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    51 m
  • Luke Farrugia, VP of Marketing at ScreenCloud, on building a data-driven marketing strategy

    Luke Farrugia, VP of Marketing at ScreenCloud, on building a data-driven marketing strategy
    Aug 10 2023

    Luke Farrugia, VP of Marketing at leading digital signage company ScreenCloud, spoke to me about the changing role of marketing leaders and why you need to get your data strategy started from day one.


    Topics:

    • The challenges of marketing a tech brand during and after the COVID-19 pandemic.
    • The importance of understanding target audiences and personas.
    • The role of behavioural science and neuroscience in communication strategies.
    • The evolving role of marketing leaders.
    • The importance of a data-driven strategy for marketing.


    Attribution:

    Music used under Creative Commons license: Covert Affair by Kevin MacLeod

    Link: ⁠https://incompetech.filmmusic.io/song/3558-covert-affair ⁠

    License: ⁠https://filmmusic.io/standard-license
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    53 m
  • What Sam Altman's testimony to Congress tells us about public relations

    What Sam Altman's testimony to Congress tells us about public relations
    May 31 2023

    This episode, Dan goes over Sam Altman (CEO of OpenAI)'s testimony to a Senate subcommittee about the potential benefits and dangers of AI. Looking at his statements, the effect of the hearing, OpenAI's recent key messaging, and the broader media landscape around AI, we drew out 4 key lessons from this story:

    • Nail your key messaging.
    • Monitor the media landscape.
    • Lead the conversation, altering tactics when necessary.
    • Establish thought leadership.


    Check out this episode on our website: ⁠www.resonancecrowd.com⁠

    Music used under Creative Commons license:

    Covert Affair by Kevin MacLeod

    Link:  ⁠https://incompetech.filmmusic.io/song/3558-covert-affair⁠

    License:  ⁠https://filmmusic.io/standard-license
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    17 m
Política y Gobierno
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