• Understanding Your Target Market with Christine Loredo

  • Jul 25 2022
  • Length: 25 mins
  • Podcast
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Understanding Your Target Market with Christine Loredo

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  • Summary

  • Christine Loredo, President and COO at TiFiPay, joins me to discuss her company's bill management solution. The episode focuses on her experience with consumer surveys and influencer marketing.

    Christine and her team already knew their product could meet an important need for their audience, but they needed more insight on pain points and motivators. Listen as she shares how several key marketing strategies shaped the development of TiFiPay.

    • Christine Loredo
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    • TiFiPay
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