Can you still build authentic brands in the social media era?

Isaac Martin is the Director of Video & Creative Innovation at Flight Story, one of the most innovative marketing agencies out there, founded by none other than Steven Bartlett.

In this episode, Isaac and Oana chat about how brands need to keep themselves at the forefront of what's possible, the tech revolution upon us and how to keep authenticity in a social media driven society.

Follow Isaac:

LinkedIn: https://www.linkedin.com/in/videobyisaac/

FlightStory: https://www.linkedin.com/company/flightstory/

Watch the episodes on Youtube - https://youtu.be/fK4lFUMM20I

Follow me:

https://beacons.ai/oanaleonte

Sponsor:

Planable : https://planable.io/product/?utm_campaign=unmtchd-podcast&utm_medium=sponsorship&utm_source=podcast&utm_content=unmtchd

Do you measure your social media campaigns beyond the typical shares and likes?

Joris De Bruyne is the CEO of EyeSee, one of the fastest growing behavioral insights companies in the world, based in New York, London, Paris, Gent/Antwerp, Belgrade, Mexico City and Singapore.

In this episode, Joris and Oana discuss topics such as, customer-centric strategies, reshaping how we create content that resonates through emotional and attentive reactions of viewers as well as navigating the current digital landscape as leaders.

Follow Joris:

LinkedIn: https://www.linkedin.com/in/jorisdebruyne/

EyeSee: https://eyesee-research.com/

Watch the episodes on Youtube - https://www.youtube.com/watch?v=NrhQixWVWS0&t=679s

Follow me:

https://beacons.ai/oanaleonte

Sponsor:

Planable : https://planable.io/product/?utm_campaign=unmtchd-podcast&utm_medium=sponsorship&utm_source=podcast&utm_content=unmtchd

Have you ever wondered how a brand can turn its social media presence into a dynamic powerhouse of engagement and authenticity?

Michael Corcoran, Ex Ryanair Head of Social and Managing Partner at social media agency Frankly, takes us on a journey from his start as a nightclub bouncer to becoming a leading voice in digital marketing.

Discover the four cornerstone principles that catapulted Ryanair's TikTok to staggering success and how they maintained brand relatability through the turbulence of the pandemic. 📈 In this episode, we cover: - Michael's strategy for sustainable social media operations. - The importance of C-suite buy-in for digital initiatives. - The difference between social media strategy and tactics. - The evolution of brand authenticity in the digital space. 🎧 Tune in for a masterclass on how to approach your brand's social media with confidence, creativity, and a dose of Ryanair boldness. 🔗 Listen now and elevate your social media game!

Watch all the episodes on Youtube - https://www.youtube.com/channel/UCOnPhRbv9fofP4grdDe0gIw

Sponsors:

Planable: https://planable.io/

Head over to Planable.io and sign up for free (don’t forget to use the discount code mentioned in the show:

https://planable.io/product/?utm_campaign=unmtchd-podcast&utm_medium=sponsorship&utm_source=podcast&utm_content=unmtchd