We are living in tumultuous times, we are facing some of the biggest challenges ever as a species, and as individual countries, organisations and people.

And despite the huge incentives to come together to work through these problems, we are in a lot of ways more divided than ever before.

Many speakers today are talking on some of these big topics and wicked problems, looking to shift audience perspectives and inspire them to get into action and make positive change happen.

To achieve this, conventional wisdom has suggested that we need to incentivise people to make a change by tapping into material desires because that is what society is geared to admire and aspire to.

But what if that isn’t true, what if there are more powerful levers to pull to effect change?

My guest, Ruth Taylor, is going to share another perspective on drivers for change that will help you share your message with more power and impact.

Ruth has worked in the field of social and environmental change for close to 15 years. She is driven by the question of how more people can be encouraged to think, feel and act differently when it comes to the multiple and interconnected challenges we are experiencing globally.

Currently, Ruth splits her time between working for the Common Cause Foundation, a small not-for-project working to rebalance the values we see championed in our cultures, and as a freelance narrative strategist, supporting a range of different organisations from NGOs to cultural institutions to consider how their work could help shift harmful narratives towards more regenerative and just alternatives. Ruth also loves to write and her work can be found on Medium.

I know you are going to get a lot of food for thought here, so listen up!

What you’ll discover:

• Ruth’s journey into social change.
• What ‘narrative change’ is all about.
• How the common cause foundation came into being.
• The distinction between intrinsic and extrinsic values
• Why leveraging intrinsic values is more powerful than extrinsic values.
• How you should use intrinsic value led messaging to grab attention in the corporate world.
• What ‘woke’ capitalism is and whether it’s a good thing.
• Tips for speakers to make their message more transformational.
• The values 101 training course and what you can do next.

All things Ruth:

https://medium.com/common-cause/this-barbie-wants-narrative-change-cd5693535889

https://ruthtaylordotorg.files.wordpress.com/2022/01/transforming-narrative-waters.pdf

https://www.tickettailor.com/events/commoncausefoundation

https://commoncausefoundation.org

Books & Resources*:

Parable of the Sower by Octavia E. Butler

Parable of the Talents by Octavia E. Butler

Hope in the Dark by Rebecca Solnit

Resources:

Six Steps to a Profitable Talk Workshop

Grab Your From Blank Page to Stage Guide and Nail the Topic for a Client Winning Talk

Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge

Thanks for listening!

To share your thoughts:

• Share this show on X, Facebook or LinkedIn.

To help the show out:

• Leave an honest review at https://www.ratethispodcast.com/tsc Your ratings and reviews really help get the word out and I read each one.

• Subscribe on iTunes.

*(please note if you use my link I get a small commission, but this does not affect your payment)

This quick talk tip will help you avoid the trap that many speakers fall into, and will help you become more marketable to your target audience.

In this show I’m covering:

• The burning platform thought experiment.
• The impact of failing to find a ‘hot’ problem.
• Hot topic vs. hot problem
• The evergreen hot topics
• The principles of making your talk topic marketable.
• How you can get more help.

Enjoy!

Leave a rating or review for The Speaking Club

(Take a photo of your review, email it to me at sarah@saraharcher.co.uk and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!)

Books:

Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch

Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker

Resources:

Message Monetisation Workshop

FREE RESOURCE - The 5 Levels of Pain

FREE NEW GUIDE - From Blank Page to Stage

Take the Snackable Story Challenge

https://www.saraharcher.co.uk

Thanks for listening!

To share your thoughts:

• Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

• Leave an honest review at https://www.ratethispodcast.com/tsc Your ratings and reviews really help get the word out and I read each one.
• Subscribe on iTunes.

*(please note if you use my link I get a small commission, but this does not affect your payment)

All of us want to be healthy, happy and live a long and active life, but getting clarity on how to achieve that is a struggle. The information we get is often tainted by corporate interests pushing us in the direction of their products or pills, and all of this can leave you feeling like you’re in a maze full of dead ends, getting spun around with no way to find the right path to wellness.

In the meantime, many of us are getting diagnosed with obesity and chronic diseases that can feel like a prison sentence.

When I heard Dr Brooke Bussard speak, it felt like there was light at the end of the tunnel. I had so many ‘aha’ moments that I felt sure my head would explode!

Brooke qualified as an MD in internal medicine, so that she could help to make people better. However, despite all her medical knowledge, she couldn’t find out what was causing her own chronic pain.

One day she had her own light-bulb moment, and it changed the trajectory of her life and the tools that she used to make people well.

She is a sought-after speaker, author, and member of The Physicians Committee for Responsible Medicine and the American College of Lifestyle Medicine.

I am so thrilled to have her on the show, so that she can share more about how she engages her audiences and clients, and transforms them from confused consumers to empowered eaters.

Enjoy!

What you’ll discover:

• The trigger for Brooke changing the way she approached healing people.
• Why most of the world is lactose intolerant.
• It’s not your will power, it's what’s in the cheese.
• The propaganda that is pushing us into our graves.
• Why employers should care more about nutrition.
• How Brooke has reversed chronic diseases.
• Why is the medical profession is sticking plasters on broken legs.
• The things that you should know about the food we are encouraged to eat today.
• The biggest obstacles to people taking back control of their health and waistline.
• Why Brooke wrote her book ‘Chew on this’
• Where speaking fits in the picture for sharing this message.

All things Brooke:

https://plantsoveranimals.com/

https://plantsoveranimals.com/quick-cooks

Chew on This on Amazon: https://a.co/d/53CqYgt

If you are active on social media, please provide your links below:: www.linkedin.com/in/brooke-bussard-md

IG: @educated_eating

IG: @plantsoveranmls

Books & Resources*:

Walking With Peety by Eric O’Grey

Resources:

Grab Your From Blank Page to Stage Guide and Nail the Topic for a Client Winning Talk

Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge

Thanks for listening!

To share your thoughts:

• Share this show on X, Facebook or LinkedIn.

To help the show out:

• Leave an honest review at https://www.ratethispodcast.com/tsc Your ratings and reviews really help get the word out and I read each one.
• Subscribe on iTunes.
  

*(please note if you use my link I get a small commission, but this does not affect your payment)

This quick talk tip will help you avoid the pitfalls that stop most speakers from realising their dream to become a professional, paid speaker. If you have that dream, then listen up.

In this show I’m covering:

• The brutal truth about speaking
• A story that illustrates two of the biggest obstacles to authors and experts becoming paid speakers
• Three things you need to do to overcome those obstacles.
• Why authors and experts struggle to make their talk marketable.
• Something new and exciting coming up soon
• Enjoy!

Leave a rating or review for The Speaking Club

(Take a photo of your review, email it to me at sarah@saraharcher.co.uk and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!)

Books:

Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch

Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker

Resources:

Message Monetisation Workshop

FREE RESOURCE - The 5 Levels of Pain

FREE NEW GUIDE - From Blank Page to Stage

Take the Snackable Story Challenge

https://www.saraharcher.co.uk

Thanks for listening!

To share your thoughts:

• Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

• Leave an honest review at https://www.ratethispodcast.com/tsc Your ratings and reviews really help get the word out and I read each one.
• Subscribe on iTunes.

*(please note if you use my link I get a small commission, but this does not affect your payment)

When I met David Van Bennekum on Linked In and he told me he’d written a self-help book on National Security, I thought ‘That’s a bit unusual, followed by blimey he’s got some guts … that’s a challenging topic’.

My curiosity was well and truly piqued though, so I had a look at his LinkedIn profile and saw that he was a former United States Marine Corps Infantry and Logistics Officer. He was a veteran of Iraq and Afghanistan and he’d retired from active service as a Lieutenant Colonel.

Then I saw that besides that, he had a law degree and also a Masters in National Security Law from Georgetown University.

He obviously had the knowledge, but as I messaged him back to find out more, I’m not going to lie … based on previous conversations with some ‘experts’, I was fully expecting him to bore the pants off me!

But … the opposite happened. When he started sharing about it, he didn’t waffle on about facts and stats, no … he made me laugh and even better, gave me a light bulb moment about something truly important.

And that’s when I knew I had to get him on the show, because being able to make something complex, technical and difficult, engaging and relatable to an audience, is a key skill for writers and speakers.

If you want to get a different perspective on how to make your subject more entertaining, then sit back and listen ‘cause you’ll love this show.

What you’ll discover:

• Why David decided to write the first self-help book on National Security
• How he decided on the big idea of the book
• Why people are sceptical about it and how he addresses that.
• Why the six degrees of Kevin Bacon game is relevant to National Security
• David’s definition of National Security and why he thinks it applies universally.
• What he means by ‘true community’
• How he approached making the topic entertaining and relatable, and why this was so critical.
• Some examples of his approach in action.
• Where speaking fits into the picture.

All things David:

https://store.bookbaby.com/book/searching-for-true-community

https://www.linkedin.com/in/dvanbennekum/

X: @dvanbennekum

Books & Resources*:

Oliver Twist by Charles Dickens

Resources:

The Hookology Workshop - Making Sure Your Talk is Captivating From the Start

Grab Your From Blank Page to Stage Guide and Nail the Topic for a Client Winning Talk

Get a Powerful Talk Structure - Join the Masterclass

Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge

Practice your speaking & test your content in a safe space in The Speaking Club ‘Live’ Membership

Want to create a signature talk that sells, then check out our Nail Your Signature Talk in 60 Days programme.

Want to find out about working with me 121 then book a call here.

https://www.saraharcher.co.uk

Thanks for listening!

To share your thoughts:

• Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

• Leave an honest review at https://www.ratethispodcast.com/tsc Your ratings and reviews really help get the word out and I read each one.
• Subscribe on iTunes.

*(please note if you use my link I get a small commission, but this does not affect your payment)

The other day I had a talk planning call with a potential client, and he said:

“I just want to get consistent results. Sometimes I start my talk and I can feel the energy shift, and I know I’ve engaged them. But other times, I just can’t get their attention, and I want to understand how to do this consistently every time I speak.”

The truth is that grabbing your audience’s attention in the right way, (or ‘hooking’’ them in, as I call it), is one of the biggest stumbling blocks for a successful talk.

The first 180 seconds of your talk is perhaps the most crucial, and that’s because in those two to three minutes you are communicating a lot to your audience without even realising it.

In this show, I’m going to show you how to make the most of that time, and to avoid the bear traps I so often see speakers falling into at the start of their talk.

Enjoy!

What you’ll learn:

• The messages you are communicating to your audience before you even start speaking.
• The big mistakes a lot of speakers make with the start of their talk.
• Why you should go for quantity over quality when you are looking for great ideas.
• The questions you should ask yourself before you ‘settle’ for a talk title, open and close.
• Why you should be provocative and what to do after.
• If you want to be heard stay out of the ‘herd’
• The way to make your talk unique.

And more!!

Leave a rating or review for The Speaking Club

(Take a photo of your review, email it to me at sarah@saraharcher.co.uk and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!)

Books:

Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch

Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker

Resources:

FREE RESOURCE - The 5 Levels of Pain

FREE NEW GUIDE - From Blank Page to Stage

Take the Snackable Story Challenge

https://www.saraharcher.co.uk

Episode 103 - How to Discover Your Speaking Persona

Episode 268 - Increase Your Speaking Impact by Creating a Push and Pull Talk

Newspaper article with the Textile Zombie can be read here

Thanks for listening!

To share your thoughts:

• Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

• Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.
• Subscribe on iTunes.

Quick tips to build your speaking confidence, skills, impact, business or engaging talk content. These tips originate from issues that come up for students, and questions from my audience. If you want to get your question answered DM me on Instagram or LinkedIN @Saraharcher15.

This quick talk tip will help you attract people into your world and build a deeper connection with them, so that you will be able to get them engaged and into action.

In this show I’m covering:

• Why your own journey has created obstacles to reaching your audience

• The steps you need to take to connect

• Why you can’t talk to your audience about what you think they need.

• The secret to shifting perspectives.

• Why I’m like Mr Myagi

• Where the most profound messages have come from.

Enjoy!

Leave a rating or review for The Speaking Club

(Take a photo of your review, email it to me at sarah@saraharcher.co.uk and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!)

Books:

Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch

Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker

Resources:

FREE RESOURCE - The 5 Levels of Pain

FREE NEW GUIDE - From Blank Page to Stage

Take the Snackable Story Challenge

https://www.saraharcher.co.uk

Thanks for listening!

To share your thoughts:

· leave a comment below.

· Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

· Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.

· Subscribe on Apple Podcast