Host: Michael Dargie, THEREBELREBELPODCAST.COM
Guest: Jay Acunzo, JAYACUNZO.COM

In this episode of The RebelRebel Podcast, host Michael Dargie chats with Jay Acunzo, who passionately shares how to captivate an audience by focusing on resonance over superficial metrics.

Jay discusses his approach to meaningful content creation, emphasizing the importance of making genuine connections rather than chasing vanity metrics. He passionately advocates for creating content that deeply resonates, using his own experiences to illustrate how authenticity can elevate a brand beyond mere numbers.

Throughout the conversation, Jay elaborates on the pitfalls of prioritizing reach over resonance, detailing how this can lead to empty engagements and a lack of fulfillment in creative work. He underscores the value of impactful storytelling that connects emotionally with audiences, offering actionable advice for creators to enhance their craft.

The episode also dives into Jay's current projects, including his work with Creator Kitchen and his upcoming podcast, highlighting his commitment to supporting and inspiring a new generation of content creators. Jay’s insights provide a roadmap for building more substantive and rewarding interactions in the digital space.

"We should care more about resonance to build our causes than reach."
"The internet drags us towards empty followers and vanity metrics."
"Resonance over reach, that's what the work is for, not reach."
"The asterisk represents a universe of possibility in storytelling."

Resonance vs. Reach:
Jay discusses the importance of creating content that resonates deeply rather than focusing on expanding reach.
Storytelling Techniques:
Exploration of storytelling elements like the "open loop" and the use of tension.
Creative Practices:
Insights into Jay's creative processes and how he nurtures creativity through structured practices.
Creator Kitchen:
Discussion on Jay's initiative to help content creators enhance their craft and develop their unique voices.
New Projects:
Jay talks about his upcoming podcast and past experiences that shape his current endeavors.

Jay Acunzo's Website (https://jayacunzo.com/)
Jay Acunzo on LinkedIn (https://www.linkedin.com/public-profile/in/jayacunzo)
Jay Acunzo on Instagram (https://www.instagram.com/jacunzo/)
Creator Kitchen (https://creatorkitchen.com/)
How Stories Happen Podcast (https://jayacunzo.com/how-stories-happen-storytelling-podcast)

Host: Michael Dargie, THEREBELREBELPODCAST.COM
Guest: Erica Wiederlight, WETHELIGHT.ORG

In this episode of the RebelRebel Podcast, Michael Dargie is joined by Erica, a dynamic confidence coach from WeTheLight.org. Erica shares her intriguing journey from New York to Florida, delving into her transition from an acting career to empowering individuals through confidence coaching.

She discusses her unique approach to enhancing one's self-love, dating, and sexual empowerment through what she calls a "mojo makeover." Erica’s infectious energy and insightful stories highlight the profound impact of embracing pleasure as a transformative tool for personal growth.

Listeners will discover how Erica helps people find their spark and the joy in reclaiming their inner confidence, one mojo at a time.

1. "I take people that feel dusty crusty down on themselves and take them on the journey to feel empowered, alive, radiant, fabulous."
2. "It's so amazing to see people do this work."
3. "The universe is flirting with me, and I hate it, but I love it."
4. "Pleasure isn't dirty, and pleasure can be a healing modality."
5. "The reward is bigger than the fear."

• Erica's background from acting to confidence coaching.
• The concept of a "mojo makeover" and its impact on individuals.
• Insights into the transformative power of acknowledging and embracing personal pleasure.
• Erica's transition from New York to Florida and how it influenced her life and career.
• Practical advice for listeners on how to incorporate small, pleasure-filled moments into daily life.

• WeTheLight.org (Erica's website)
• Erica on Instagram (https://www.instagram.com/wethelight_llc)
• "Queer Eye" on Netflix
• "Pussy: A Reclamation" by Regina Thomashauer

Host: Michael Dargie, THEREBELREBELPODCAST.COM
Guest: Wayne Mullins, UGLYMUGMARKETING.COM

In this episode of the RebelRebel Podcast, host Michael Dargie sits down with Wayne Mullins, founder of Ugly Mug Marketing, to explore the profound world of marketing that transcends traditional advertising. Broadcasting from the quaint town of Alexandria, Louisiana, Wayne shares his unique journey from mowing lawns to crafting a leading marketing firm that defies geographical and conventional boundaries.

The conversation delves into the heart of what marketing truly involves—far beyond just ads—to include every touchpoint of a business, from customer service to the aesthetics of a storefront. Wayne discusses how Ugly Mug Marketing has achieved global reach and influence from a small town, emphasizing the power of transforming customers into brand evangelists.

Wayne's personal story of growth, from his early challenges in sales to the eventual realization that success in business mirrors personal development, offers invaluable lessons. He emphasizes the importance of consistency in actions, understanding the difference between marketing and advertising, and fostering a trust-based company culture that thrives on accountability.

"Marketing is about everything from the way the front of our building looks to the way we answer our phones."
"We've attracted clients from around the world because we understand the power of turning customers into evangelists."
"Consistency creates miracles."
"We judge others by their actions, ourselves by our intentions."

• Introduction to Wayne Mullins and Ugly Mug Marketing.
• Differences between marketing and advertising.
• Impact of a small-town business on a global scale.
• The importance of brand evangelists.
• Insights into building a trust-centered business culture.
• Wayne's personal journey from lawn care to marketing.
• The role of consistency and mindset in personal and professional success.

Ugly Mug Marketing (https://uglymugmarketing.com)
Ugly Mug Marketing on Facebook (https://www.facebook.com/uglymugmarketing/)
Wayne Mullins on Instagram (https://instagram.com/fireyourself)
Ugly Mug Marketing on Instagram (https://www.instagram.com/uglymugmarketing/)
Ugly Mug Marketing on LinkedIn (https://www.linkedin.com/in/fireyourself/)

The Art of Living by Epictetus
The Mountain is You by Brianna Wiest

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