In this episode of marketingXP—Colt Canyon and Realities of Marketing—Rachel briefly reviews game play in the pixel art wild west of the Colt Canyon game, and how that relates perfectly to misconceptions and realities of working in marketing.

All this and more can be yours by visiting the marketingXP podcast page at But Wait, There's Moore. For the transcript, power-up executive-ready slide, and our topic suggestion form, head right to the episode page. 

In this episode of marketingXP—Inside and Storytelling—Rachel shares how the masterful storytelling in the game Inside (Playdead 2016) reflects how marketers should craft the customer's hero journey.

All this and more can be yours by visiting the marketingXP podcast page at But Wait, There's Moore. For the transcript, power-up executive-ready slide, and our topic suggestion form, head right to the episode page. 

Video Games Infusion! This episode of marketingXP is an apology tour of sorts as we balance actual video game stuff with marketing stuff - just like we always intended to do. 

Forza Motorsport was the gameplay of the week, and the hilarity of how my partner and I experienced this epic car racing game relates to the balance between paid and organic marketing. Also - check your settings in Forza. 

All this and more can be yours by visiting the marketingXP podcast page at But Wait, There's Moore. For the transcript, power-up executive-ready slide, and our topic suggestion form, head right to the episode page. 

Judgment-free zone: if you aren't using UTM links or don't even know what they are, you're about to, so you're in the right place! For every time you're asked how you know if your social posts, or your sales emails, or your advertising dollars are working to drive leads and revenue, UTMs let you track those channels and analyze their performance. 

AND, the very best part of this particular episode, is you can officially be known as one of my little "urchins" after you listen! Just the thing you've always dreamed of. 

Stick with it for the tool tip at the end about how Google Analytics is your nerd nirvana for tracking literally every damn thing on your website. 

All this and more can be yours by visiting the marketingXP podcast page at But Wait, There's Moore. For the transcript, power-up executive-ready slide, and our topic suggestion form, head right to the episode page. 

This dude named Abraham Maslow is the author of a pyramid every marketer should know intimately, hence why Rachel thinks he just might have been an excellent marketer (if, you know, he wanted to). 

In this episode of marketingXP, get the rundown of every tier of Maslow's Hierarchy of Needs, why each tier matters to your audience (and thus to you), and how our marketing can message to multiple needs when we're guiding our hero into the solution they need. 

The tool tip for this week is a resource for managing your international and domestic banking, especially those pesky invoices and payments. Visit wise.com to give it a whirl!

All this and more can be yours by visiting the marketingXP podcast page at But Wait, There's Moore. For the transcript, power-up executive-ready slide, and our topic suggestion form, head right to the episode page. 

Wish you could use the Force to convince your nearest and dearest business executive that AI isn't the one and only solution for all things? As Obi-Wan Kenobi told a stormtrooper, "These aren't the droids you're looking for," Rachel Moore explains why AI isn't the end-all, be-all answer to cutting budgets and churning out content. 

Instead, listen in for three ways AI can help human content creators and copywriters get beyond the blank page, shape AI-generated copy into a final message, and avoid bias in AI results. 

Plus there's a tool tip in this episode for anyone looking for an AI resource that isn't ChatGPT. 

All this and more can be yours by visiting the marketingXP podcast page at But Wait, There's Moore. 

Bask in the afterglow of knowing you created a truly fulfilling marketing message because you remembered to add alt text! 

In this episode of marketingXP, Rachel Moore challenges the notion that "we're marketing to literally everyone" by asking if we're including alt text in our images. She breaks down three simple ways to make alt text effective and why it's so important. 

She's not the only one asking the world for more accessible marketing! This week's tool tip points all of us to accessible-social.com, a website full of all the ways we truly can market to everyone by making what we create accessible as widely as possible. 

For the full episode transcript and the PowerUp executive slide on this topic, head on over to But Wait, There's Moore. 

If HTML, CSS, DIV, and SQL are all confusing to you, join the club. In this episode of marketingXP, Rachel Moore breaks down the three fundamental building blocks of a website into terms we can all grasp. Just think of it like the world's most epic house party, except we need to build it if we want them to come. 

Get your three website fundamentals, plus a tool recommendation AND this episode's PowerUp for you to download.