• The Footballco Business Podcast

  • By: Footballco
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The Footballco Business Podcast

By: Footballco
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  • Summary

  • From clubs and brands to content creators this show features the most innovative people working in football, or soccer, media, brand and marketing.
    Footballco
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Episodes
  • Real Sociedad: The importance of the club’s Basque identity at home, how Kubo is helping growth in Japan and the effect of UEFA Champions League success

    Real Sociedad: The importance of the club’s Basque identity at home, how Kubo is helping growth in Japan and the effect of UEFA Champions League success
    May 22 2024
    On this episode, we’re speaking with Iñigo Diaz de Cerio, International Area Manager of Real Sociedad. Iñigo joins us to talk about growing fandom at home and abroad and the impact the club’s run in the UEFA Champions League had on its brand. Located in the Basque Country, Real Sociedad’s identity is rooted in the region. While the team now comprises of players from other regions and countries, the club still looks to bring local players through and foster a Basque identity in the team. With that in mind, we ask Inigo about the importance of the Basque identity with local fans and contrast that with the club’s growth in Japan after the signing of Takefusa Kubo in 2022. Also, with the club making it to the UEFA Champions League Round of 16, after topping their group, we find out how that’s helped the club’s growth and affected their future ambitions in European competition. You can find out more about Real Sociedad in the Outside The Box series with FedEx which profiles players, managers and clubs who do things differently... watch the full episode here: https://bit.ly/44RdeFd.
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    24 mins
  • M&C Saatchi Sport & Entertainment: Jenny Mitton on women's football in 2024, the brands supporting it the best and learnings from rugby and cricket

    M&C Saatchi Sport & Entertainment: Jenny Mitton on women's football in 2024, the brands supporting it the best and learnings from rugby and cricket
    May 15 2024
    On this episode, Alex talks with Jenny Mitton, Managing Partner and women’s Sport Lead at M&C Saatchi Sport and Entertainment. Jenny has extensive experience in women's sport, including football, rugby, and cricket, having worked with some of the biggest brands and rights holders in the space. We discuss the changing face of women's football, learnings from other sports, the challenges of activating in a year without a major women's football tournament and brands doing it best.
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    30 mins
  • Charlton Athletic FC - The club's co-owner, Charlie Methven on why Charlton has EDI front and centre in its drive for growth and its being used to create a unique proposition for brand partners

    Charlton Athletic FC - The club's co-owner, Charlie Methven on why Charlton has EDI front and centre in its drive for growth and its being used to create a unique proposition for brand partners
    May 1 2024
    Charlton Athletic FC are this season's EFL's Community Club of the Year and, through a number of initiatives, have placed EDI at the centre of the club's growth strategy. In this episode of the Footballco Business Podcast, hear how the club is seeing the benefits on and off the pitch and using EDI to create a unique proposition for brand partners looking to reach young football fans. This episode of the Footballco Business was recorded at SportsPro Live and hosted by Footballco's VP of global football partnerships, Andy Jackson. Read more about Charlton's unique proposition: https://www.footballco.com/blog/footballcocharlton
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    33 mins
Economics Football Soccer
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