Is your next open house a missed opportunity? Let's learn how to create buzz, build trust, and get your calendar booked solid!

In this episode, we reveal how to transform your practice’s open house event into an inviting social gathering that builds trust and enthusiasm among potential patients. Drawing inspiration from “Unreasonable Hospitality,” we explore powerful tactics like upbeat music, delicious food, and staff whose uniforms spark conversation, all orchestrated to make every guest feel seen, special, and genuinely cared for.

You’ll discover segment-by-segment breakdowns for unforgettable experiences, from “sterilization theater” demonstrations that build transparency to tech showcases and comfort stations that dissolve fears and spark curiosity. The goal is to tailor every interaction and micro-experience to different visitor groups (families, seniors, cosmetic-curious adults, and more) so everyone leaves with personalized memories and newfound confidence in your practice. Plus, we cover proven conversion techniques, from signature “wow moments” to must-have photo ops, that turn visitors into raving fans and lasting patients. This is your practical playbook for embedding your practice at the heart of your community.

What You'll Learn in This Episode:

• How to create a welcoming, party-like open house atmosphere that puts visitors at ease.
• Step-by-step strategies for showcasing your team, technology, and commitment to safety.
• Micro-experience ideas tailored for families, health-first adults, seniors, and employers.
• Tips to design activities that melt away dental fears and spark conversations.
• The secret to turning curiosity into commitment with hands-on, transparent demos.
• Must-have elements for converting attendees into loyal patients on the spot.
• How to leverage urgency, scarcity, and hospitality to drive signup and action.
• Memorable touches and “wow moments” that get your event talked about for weeks.

Tune in now for open house tips that transform your simple event into the heart of your community!

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Learn More About the Ground Marketing Course Here:

Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

What if you could build a 200+ patient waitlist without a single ad before seeing your first patient?

In this episode, Michael sits down with Dr. Joanna Gamble, founder of Wildberry Pediatric Dentistry, to uncover the remarkable path from food truck dreams to owning one of Wake Forest’s most eagerly anticipated dental offices. Joanna shares how grassroots marketing, hands-on community involvement, and strategic social media helped her spark local excitement (long before her chairs were even in place.)

Joanna opens up about the realities behind her success, tackling the obstacles of launching a new practice, from leaky pipes to the tough balance between managing a team and providing great care. You'll hear Joanna’s honest take on designing her practice for families, her passionate belief in connecting intentionally with her community, and the hands-on hiring approach she refined alongside her HR-savvy husband. Her story is a playbook for anyone looking to break the mold, blending heartfelt connection, operational smarts, and a relentless dedication to her patients.

What You'll Learn in This Episode:

• How grassroots marketing can drive patient demand before opening day.
• Joanna’s favorite ways to authentically engage local families and kids.
• Step-by-step tactics for getting noticed at community events and farmers' markets.
• The real-world challenges and rewards of starting a new dental practice.
• Joanna’s best advice for organizing workflows and reducing stress as an owner.
• Why personality and values matter more than technical skills in hiring.
• Creative ways to use social media to build trust and excitement locally.
• Tips for balancing practice growth with a fulfilling family life.
• How to develop systems that keep teams aligned and informed.

Hit play now to discover how authentic connections and creative tactics can turn your startup practice dreams into reality, right in your own backyard!

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Sponsors:‍

Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: net32.com/dentalmarketer

Guest: Dr. Joanna Gamble

Practice Name: Wildberry Pediatric Dentistry

Check out Joanna's Media:‍

Website: wakeforestpediatricdentist.com

Email: drgamble@wildberrypeds.com

Phone: 703-835-5905

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

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What if your dental practice could swoop in and become the highlight of every senior community’s month—making you the hero residents and staff look forward to seeing?

This episode reveals actionable, proven strategies to transform your approach from being “just another dental provider” into an indispensable highlight of the month for senior communities. The secret lies in becoming truly “calendar worthy” by designing unique, enriching experiences that require zero extra effort from community staff but deliver immediate comfort, joy, and value to residents.

Inside, you’ll discover how to creatively rebrand your traditional dental services into friendly, engaging activities that spark curiosity and trust, instead of resistance. We dive deep into persuasive (yet genuine) ways to pitch your presence to activities directors, emphasizing convenience and tangible resident benefits. The episode walks you through sample scripts, outlines enticing activity themes like "Smile and Comfort Corners" and "Memory Care Magic," and breaks down how to maintain ongoing excitement by rotating your offers. By the end, you’ll have a toolkit for building recurring relationships with senior communities, positioning your practice as the go-to dental resource trusted by residents, families, and staff alike.

What You'll Learn in This Episode:

• How to become a must-have presence on senior living activity calendars
• Ways to rebrand dental checkups as comforting, engaging experiences
• Sample scripts and dialogues for pitching to activities directors
• Ideas for fun, easy-to-run dental activities that staff will love
• Techniques for creating lasting relationships with both residents and staff
• Strategies for presenting dental care as entertainment and relief
• The power of micro-commitments to gain recurring calendar slots
• How to vary your activities to sustain interest month after month
• How to access deeper resources and scripts to advance your ground marketing

Tune in now to unlock the strategies that will help your dental practice become the highlight of every senior community’s calendar!

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Learn More About the Ground Marketing Course Here:

Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment

‍

Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

‍

Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

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