Why do some pediatric practices become local favorites while others fade into the background?

In this episode, Michael delves into the psychology of ground marketing tailored for pediatric dental practices, revealing why trust is the foundation for building lasting relationships with local families. He unpacks the dual priorities facing dentists: winning over discerning parents with micro trust-building moments, while making sure kids feel safe and comfortable from the first hello. Through real-world stories and tested tactics, you'll discover how influencing word-of-mouth and creating educational opportunities puts your practice in the conversation of every parent group.

Michael doesn’t stop at the basics—he explores actionable strategies you can launch tomorrow for deep community engagement. Learn how partnerships with daycare centers and schools, creative health talks, and unique events like hidden book treasure hunts or teacher recharge stations set your practice apart. He also gives you the operational playbook: capturing valuable data at every touchpoint, deploying targeted follow-up, and transforming positive community impressions into appointments. By the end, you’ll have a blueprint to elevate your in-office experience, ensuring your ground marketing efforts translate into ongoing loyalty and genuine patient trust.

What You'll Learn in This Episode:

• How to build trust with both parents and children in pediatric settings
• Effective word-of-mouth marketing techniques for local influence
• Community partnership ideas with schools, libraries, activity centers, and pediatricians
• Creative in-person events to educate and engage families
• Unique reciprocity strategies, like mouth guard scholarships and recharge stations
• Best practices for gathering and using data at events
• Robust follow-up systems to convert leads into actual appointments
• Differentiating your in-office experience to reinforce marketing gains
• Operational tactics for maximizing your ROI on ground marketing
• The must-have steps for tracking, measuring, and optimizing each outreach

Jump in now to discover how your pediatric practice can become the go-to spot for families in your community!

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Learn More About the Ground Marketing Course Here:

Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment

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The Pediatric Dental Marketing Course is open for enrollment!

Head over to our site to enroll now! pediatricdentalmarketingcourse.com

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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What if every step of your patient’s journey—not just your care—felt extraordinary?

In this episode, Michael sits down with Santosh Patel for a deep dive into building a practice where being obsessed with patient experience is the rule, not the exception. From the very first online interaction to the moment patients step out the door, you’ll discover how reputation and practice growth thrive when you exceed expectations at every touchpoint.

Together, Michael and Santosh uncover the real-world challenges that often separate intention from impact, such as misaligned messaging, outdated office systems, and the disconnect between online presence and in-person encounters. You’ll hear practical strategies for transforming first impressions, converting inquiries into appointments, leveraging technology, and instilling a team-wide obsession with patient experience. Drawing on examples from world-class brands and healthcare innovators, this conversation provides a blueprint for building—or reinventing—a truly patient-centered practice from the ground up.

What You'll Learn in This Episode:

• The hidden gaps in patient experience that could be costing your practice trust and growth
• How to seamlessly align your website, ads, and in-office experience for a unified brand
• Proven methods for converting patient inquiries into booked appointments
• Why empathetic communication and confident call handling lead to higher conversions
• The impact of role-playing and staff training for delivering consistent excellence
• The most important KPIs for measuring true patient satisfaction—not just reviews
• Tips for designing a patient-focused culture from scratch, borrowing lessons from top hospitality and service brands
• Action steps to ensure every team member—from front desk to clinical—is invested in the patient journey
• Insights into upcoming industry events and resources for ongoing learning

Hit play now to discover practical steps for creating a practice patients rave about—and a team that takes pride in every interaction.

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Sponsors:
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CareStack: Modern, Secure, Cloud-Based Dental Software for Growing Your Practice! With state-of-the-art features including Online Appointments, Integrated Payments, Text Reminders and more. Click the link here for a special offer: thedentalmarketer.lpages.co/carestack

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Guest: Santosh Patel

Business Name: Complete Specialty Solutions

Check out Santosh's Media:‍

Website: completespecialty.com

Website: subscribili.com

LinkedIn: linkedin.com/in/santosh-patel-8849a013

CareStack Inner Circle Event

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Download the Patient-Obsessed Practice Blueprint for FREE today! (A step-by-step guide to implement everything Santosh talked about today.)

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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Nonprofit partnerships could be your new secret to building an unshakeable reputation in your local community!

In this episode, Michael pulls back the curtain on why people trust causes more than advertising—and how dental practices can borrow that trust to spark greater engagement and genuine social proof. You’ll discover the psychology behind strategic nonprofit collaborations, learning why this is more than marketing—it's a calculated reputation-building move that offers real return for your practice.

Michael walks step-by-step through selecting the nonprofits that match your mission, the art of reaching out with value-first templates, and crafting partnerships that go far beyond occasional donations. You’ll get his proven three-phase partnership framework—visibility, activation, and sustained engagement—plus hard-won lessons on common pitfalls and how to avoid campaigns that fall flat. With tracking tools, growth strategies, and access to bonus resources through the ground marketing course, you'll leave equipped to turn community goodwill into lasting patient loyalty!

What You'll Learn in This Episode:

• Why nonprofit partnerships create trust and social proof unmatched by advertising
• How to choose the right local nonprofit for maximum mission alignment and outreach
• Templates for reaching out and starting partnerships that spark reciprocity
• Step-by-step tactics for developing campaign-based collaborations, not just one-off donations
• The three-phase framework to move from visibility to deep community ties
• Pitfalls to sidestep so your partnership creates impact, not noise
• Methods for tracking real ROI and planning for scalable, long-term partnerships

Tune in now to build real community bonds and watch your practice grow from the inside out!

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Learn More About the Ground Marketing Course Here:

Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!