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The Dental Marketer

The Dental Marketer

By: Michael Arias
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Episodes
  • How AI Saves Over 30 Hours a Month in This Dental Practice: Balancing Growth and Humanity | Dr. Jordan Sanders | 595
    Feb 19 2026

    Imagine reclaiming 30+ hours a month for patient care, growth, and your own peace of mind with the help of AI and team empowerment.

    In this episode, we sit down with Dr. Jordan Sanders of Knox Mountain Dentistry, who opens up about the transformative journey from launching a startup practice to leading a bustling, seven-operatory dental office that stands out for its patient-centric approach and in-house innovation. Dr. Sanders shares candid insights about the growing pains and rewards of scaling up, from handling a steady influx of new patients to managing a dedicated (and ever-evolving) team. He explains how he’s harnessed his passion for education, teaching 3D printing techniques, and traveling to speak for major dental companies while learning to juggle these responsibilities without compromising on care.

    As Dr. Sanders reflects on the highs and lows of ownership, he reveals the real-world strategies that keep his practice running smoothly and his own well-being in check. You’ll hear about the mindset shifts he’s made, including letting go of micromanagement, creating structured paths for staff growth and raises, and leveraging AI to streamline tedious administrative work. Dr. Sanders delivers heartfelt advice about building a practice that aligns with both professional and personal values, encouraging us to prioritize mental health, be intentional about growth, and never lose sight of the human touch in dentistry.

    What You'll Learn in This Episode:

    • Proven strategies for transitioning a dental startup to a thriving, full-capacity practice
    • Tips for balancing clinical work with educational and speaking opportunities
    • The benefits (and challenges) of offering in-house lab services to create distinct patient experiences
    • How to build and empower a supportive, growth-oriented team
    • Insight into implementing systematic raise programs based on achievements
    • Ways to use AI and automation to streamline time-consuming admin processes
    • Why prioritizing emotional health, therapy, and personal boundaries is essential for practice owners
    • The importance of focusing on patient-centric, human-driven care above financial metrics

    Hit play to discover Dr. Sanders’ hard-won lessons and actionable strategies for building a dental practice with heart, purpose, and balance!

    Sponsors:

    Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: https://www.net32.com/dentalmarketer

    Oryx: All-In-One Cloud-Based Dental Software Created by Dentists for Dentists. Patient engagement, clinical, and practice management software that helps your dental practice grow without compromise. Click or copy and paste the link here for a special offer! https://thedentalmarketer.lpages.co/oryx/

    Guest: Dr. Jordan Sanders

    Practice Name: Knox Mountain Dentistry

    Check out Jordan's Media:‍

    Website: https://knoxmountaindentistry.com/

    Instagram: https://www.instagram.com/knoxmountaindentistry/

    Instagram: https://www.instagram.com/ascenddentaleducation/

    Jordan's Previous Episodes:

    375: Dr. Jordan Sanders | Knox Mountain Dentistry – The Dental Marketer Podcast

    456: Dr. Jordan Sanders | The Power of Personalization: Captivating Your Ideal Patients with Content – The Dental Marketer Podcast

    Host: Michael Arias

    Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/

    Join this podcast's Facebook Group: The Dental Marketer Society

    Love the Podcast? Subscribe on Your Favorite App! https://lnkfi.re/TDMPod

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  • Stopping Revenue Drain: How to Understand and Leverage Shared Networks | Lisa Weber | FF
    Feb 16 2026

    Is your dental practice unknowingly losing money through shared network relationships?

    In this episode of Fail Forward, Lisa from Unlock the PPO launches into one of the most overlooked factors affecting dental practice revenue: the dynamics of shared networks. Discover how unsuspecting practices can find themselves receiving reduced payments without realizing, and learn actionable strategies to protect your practice against this pitfall. From training your front desk to be "the keeper of the gates" to understanding new shared network announcements, Lisa offers key insights and practical tactics that could significantly impact your practice's bottom line. Don't let lack of awareness about shared networks affect your profitability; listen to this episode and stay on top of your practice's financial health!

    Listen to Lisa's Other Episodes Here:

    75: Lisa Weber | Unlock The PPO, Teams, Numbers, and all about dental insurance – The Dental Marketer Podcast

    MMM [Insurance] Here's Why You Should Treat Your PPO Insurance Carriers Like Every Other Marketing Strategy – The Dental Marketer Podcast

    The Making of SMILE & CO. - Episode FOUR – The Dental Marketer Podcast

    Host: Michael Arias

    Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/

    Join this podcast's Facebook Group: The Dental Marketer Society

    Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

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    Less than 1 minute
  • Same-Day Crowns, Real Teamwork, and Honest Lessons for First Year Practice Owners | Dr. Cindy Rask | 594
    Feb 12 2026

    Are you prepared for the challenges that come with practice ownership, from hiring the right staff to deciding on tech that will truly make a difference?

    In today's episode, Dr. Cindy Rask of Bespoke Dental opens up about the real highs and lows that come with stepping into the driver’s seat of practice ownership. You’ll hear firsthand about the bold decisions she’s considering, such as investing in same-day crown technology despite significant upfront costs, and the tough conversations that reshaped her team during challenging financial moments.

    Cindy doesn’t shy away from vulnerability as she recounts the evolution of her practice’s team dynamics, her renewed focus on core values like teamwork and integrity, and the marketing missteps that taught her the power of tracking and strategy. From revamping patient communication and collection processes to celebrating year-one milestones with fresh eyes, Cindy shares practical lessons and honest reflections on what it means to build trust; not just with patients, but with your staff and yourself. This episode is packed with actionable insights for anyone seeking to navigate the complexities of practice ownership and foster a resilient, patient-focused team!

    What You'll Learn in This Episode:

    • How to evaluate and implement same-day crown technology in your practice
    • The impact of clear core values on team culture and patient care
    • Strategies for transparent communication around financial challenges
    • Lessons learned from marketing missteps and critical pivots that improved visibility
    • Practical tips for staff hiring, training, and fostering teamwork
    • Why tracking patient sources is vital for effective marketing
    • Approaches to accurate treatment presentation and improving patient collections
    • Celebrating milestones and identifying key areas for growth in your first year
    • Questions to consider when making high-stakes equipment purchases for your practice

    Tune in now to discover Dr. Cindy Rask’s essential lessons on overcoming the hurdles of practice ownership and leading with purpose!

    Sponsors:

    CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! https://www.callrail.com/dentalmarketer

    Click here for a special offer!


    Guest: Dr. Cindy Rask

    Practice Name: Bespoke Dental

    Check out Cindy's Media:‍

    Website: https://www.bespokedentalga.com/‍

    Instagram: https://www.instagram.com/bespokedentalga‍

    Facebook: https://www.facebook.com/bespokedentalga

    Host: Michael Arias

    Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/

    Join this podcast's Facebook Group: The Dental Marketer Society

    Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

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    Less than 1 minute
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