Launching your own dental practice in a competitive market takes more than just clinical skill: it demands vision, grit, and a willingness to challenge convention.

In this episode, Dr. Conor Perrin shares his candid journey from being a young dentist without connections, facing skepticism in the industry, to establishing his own thriving dental practice in Irvine, California. The path wasn’t easy: after plans to acquire an existing clinic fell through, Dr. Perrin made the bold decision to build his practice from the ground up, navigating over a year of buildout, significant investments, and the constant pressure of starting something entirely new.

Dr. Perrin delves into the strategies and principles that anchor his approach: putting patient relationships first, practicing conservative dentistry, and designing systems that uphold the highest standards of care. He opens up about the personal and financial challenges of entrepreneurship, balancing business demands with personal well-being. You’ll hear how he steered his practice through marketing experiments, learned from failures, and ultimately found success with targeted mailers and eye-catching branding. If you’re curious about building sustainable growth, hiring the right team, and creating a patient experience that stands out, Dr. Perrin’s story offers insights you won't want to miss!

What You'll Learn in This Episode:

• The major obstacles faced when acquiring or launching a new dental practice
• How Dr. Perrin’s values shaped his patient-centered business model
• Strategies for effective practice marketing (from digital ads to direct mail)
• Key lessons from hiring and team-building to foster a positive office culture
• The importance of conservative dentistry and open communication with patients
• Insights on balancing financial realities, stress management, and personal life
• Tips for maintaining high standards through organized systems and mentorship
• How to pivot marketing tactics based on what truly attracts quality patients
• Why branding and design matter in attracting and retaining your clientele
• Steps to move from general to cosmetic dentistry while maintaining practice stability

Tune in now for a real-world roadmap to building a dental practice that reflects your vision, challenges, victories, and all!

(This episode originally aired on September 28th, 2023)

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Guest: Conor Perrin

Practice Name: The Tooth Co.

Check out Conor's Media:

Website: https://thetoothco.com/

Instagram: https://www.instagram.com/the.tooth.co/

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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Are you ready for seismic shifts in your 2026 new patient acquisition?

In this episode, Michael breaks down the three crucial levers of ground marketing that will shape successful practices in 2026. These strategies go far beyond generic tips. Learn how to tap directly into the places where trust and engagement already exist, and transform the way your practice connects with communities.

Discover how to find and leverage the right ecosystems (trust, identity, and access) to fast-track your outreach efforts. Michael challenges the old-school approaches, urging us to lead with generosity by providing valuable, non-marketing offers that genuinely contribute to local organizations. But he doesn't stop there: Learn why capturing contacts instead of just conversations is the real game-changer. With actionable tactics for follow-ups and efficient appointment scheduling, you’ll see how these fundamentals create lasting, measurable patient growth.

What You'll Learn in This Episode:

• How to identify trust, identity, and access ecosystems in your city
• The power of non-marketing offers that add value to communities
• Why traditional brochures and sponsorships miss the mark in 2026
• The critical process of capturing contact information for long-term results
• Timing strategies for follow-ups and appointment conversion
• Tips for building authentic connections without feeling salesy
• The mistakes most businesses make in ground marketing (and how to fix them)

Ready to discover the exact strategies for turning community connections into real patient growth in 2026? Hit play now!

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Learn More About the Ground Marketing Course Here:

Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

When big dental chains focus on numbers and efficiency, what happens when patients crave genuine connection instead?

In this episode, Dr. Whitney and Steve Sebree share their journey building a private dental practice in Surprise, Arizona, known for its warm, personalized approach. They discuss the importance of community connection, how they foster long-term patient relationships, and why putting Dr. Whitney’s face front and center in their marketing helps attract retirees seeking attentive, nonjudgmental care (often in contrast to experiences at larger DSOs.)

Dr. Whitney and Steve dive deep into the realities of running a small private practice in a DSO-saturated area, revealing how quality care and trust win over patients despite competitive pricing challenges. They openly discuss the impact of team changes on their systems, the lessons learned from these challenges, and how adapting with better processes and hiring has made their practice stronger. The conversation wraps up with actionable wisdom on compassionate communication, the crucial role of mentorship, and why giving yourself grace is essential when building a practice (and a life) together.

What You'll Learn in This Episode:

• How to create a community-focused, patient-first dental practice
• Smart marketing tactics that resonate with retirees and new patients
• Advantages and challenges of practicing among Dental Service Organizations
• The power of free second opinions to establish credibility and trust
• Why longer consultations can transform patient relationships
• Lessons learned from staff turnover and operational hiccups
• How process-driven hiring improves practice management
• Simple strategies to boost new patient conversion over the phone
• Balancing business partnership and marriage in a high-touch practice
• Advice for new dentists on embracing mistakes and enjoying the journey

Hit play to uncover practical, heartfelt strategies for building a dental practice focused on people, not just numbers.

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Sponsors:‍

Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: https://www.net32.com/dentalmarketer

Guest: Dr. Whitney and Steve Sebree

Practice Name: Breez Dental

Check out Whitney and Steve's Media:‍

Website: https://breezdental.com/

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

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