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The Dental Marketer

The Dental Marketer

By: Michael Arias
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Episodes
  • Bringing in the RIGHT Patients for Your Fee-for-Service Dental Practice | Dr. Rahul Kallianpur | 591
    Jan 22 2026

    Filling your chairs is one thing; filling them with patients who value your expertise and fee-for-service model is another!

    This episode peels back the curtain on Dr. Rahul Kallianpur’s first year as the founder of Hudson Dental Co., revealing the realities behind the glossy finish of cosmetic and surgical dentistry in Pleasantville, New York. Discover how Dr. Kallianpur navigates the unique challenges of running a fee-for-service practice, from crafting laser-focused marketing strategies that attract the right patients to adapting to dramatic demographic changes triggered by the pandemic.

    In the conversation, Dr. Kallianpur shares the hard-won lessons of assembling a hospitality-driven team and creating systems that ensure every patient encounter feels personal and seamless (starting from the very first phone call.) Explore the balancing act of refining operations through trial and error, the influential role of mentorship during inevitable setbacks, and insights into how AI may shape the future of dental care. With honest stories about staying committed to his vision amidst operational hurdles, this episode delivers practical wisdom and inspiration for dentists reimagining what it means to lead a boutique practice today.

    What You'll Learn in This Episode:

    • Ways to identify and attract ideal patients for a niche dental practice
    • How local demographic shifts impact practice strategies and marketing effectiveness
    • The importance of a hospitality-focused team and patient-centric systems
    • Tips for designing memorable new patient experiences from the first touchpoint
    • Strategies for evolving marketing from generalist tactics to laser-focused outreach
    • Why patient retention often matters more than new patient acquisition
    • The value of mentorship and peer support for new practice owners
    • Real-world examples of problem-solving through trial and error
    • The emerging role of AI technology in contemporary dentistry
    • Insights into the emotional and operational realities of niche practice ownership

    Tune in now to hear Dr. Kallianpur’s honest advice on navigating the complex, rewarding journey of boutique dental practice ownership!

    Sponsors:

    Oryx: All-In-One Cloud-Based Dental Software Created by Dentists for Dentists. Patient engagement, clinical, and practice management software that helps your dental practice grow without compromise. Click or copy and paste the link here for a special offer! https://thedentalmarketer.lpages.co/oryx/

    Guest: Dr. Rahul Kallianpur

    Practice Name: Hudson Dental Co.

    Check out Rahul's Media:‍

    Website: https://www.hudsondentalco.com/

    Practice Instagram: https://www.instagram.com/hudsondentalco/

    Dr. Kallianpur's Instagram: https://www.instagram.com/dr.kallianpur/

    Host: Michael Arias

    Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/

    Join this podcast's Facebook Group: The Dental Marketer Society

    Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

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  • Disrupting Dental Team Dynamics: Moving Beyond Harmony to Achieve Goals | Andre Shirdan | FF
    Jan 19 2026

    Is your team harmonious yet unproductive? It's time to redefine team dynamics in your practice!

    In this episode, Andre Shirdan from thecrewprocess.com challenges traditional notions about team building in dental practices. After a significant setback, Andre deconstructed the idea of a harmonious team, and instead harnessed individual strengths to aim for a unified goal. Find out how reframing players in your practice as a crew can cultivate growth and productivity, beyond personal bonding.

    Tune in to redefine your team strategy and achieve your practice's core mission!

    Listen to Andre's Other Episodes Here:

    85: ANDRE SHIRDAN | HOW CAN UNDERSTANDING THE PHILOSOPHY OF YOUR DENTAL OFFICE BRING YOU TREMENDOUS RESULTS? – THE DENTAL MARKETER PODCAST

    Host: Michael Arias

    Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/

    Join this podcast's Facebook Group: The Dental Marketer Society

    Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

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  • Never Miss a Patient Call Again: A Guide to AI Integration in Dental Practices | Ryan Johnson | 590
    Jan 15 2026

    Are missed patient calls causing headaches for your front desk and costing your practice money?

    This episode unveils a game-changing solution for practice owners and staff: integrating AI and Voice Assist technology to optimize phone call conversions. Michael sits down with Ryan Johnson from CallRail, who brings over a decade of expertise in call tracking and attribution. Together, they explore how next-gen AI is revolutionizing the traditionally manual (and often chaotic) world of front office operations. Ryan breaks down how CallRail's conversational intelligence leverages keyword detection and data analytics, providing actionable insights to not only track marketing success but proactively qualify patient leads in real time.

    The conversation dives into the evolution of call management, spotlighting CallRail's AI agent: a tireless virtual assistant ready to interact with patients via phone, SMS, or chat, even booking appointments around the clock. Ryan walks us through a practical blueprint for onboarding Voice Assist, starting with after-hours coverage and steadily expanding its role, all while guaranteeing HIPAA compliance and data security. If missed calls, overwhelmed staff, or wasted marketing dollars have been pain points in your practice, this episode offers a clear path to higher conversions and a superior patient experience!

    What You'll Learn in This Episode:

    • The biggest challenges dental practices face with phone call management and missed opportunities
    • How AI-powered Voice Assist can answer calls and book appointments 24/7
    • Practical steps to implement conversational AI in your practice at your own pace
    • Understanding Voice Assist and its capabilities across voice, SMS, and chat channels
    • How to maintain HIPAA compliance and data security with AI solutions
    • The proven ROI and operational benefits of integrating advanced call tracking technology
    • Ways to improve patient experience while reducing the workload on your front desk staff
    • How to start leveraging AI to capture every potential lead without extra ad spend

    Tune in now to discover how Voice Assist can help your dental practice capture more leads and enhance patient care (all with less stress on your team.)

    Sponsors:

    CallRail: Never miss a call again! Voice Assist answers and qualifies every inbound call 24/7, so you capture every new patient. Try the 14 day free trial for our listeners at: https://sta.mx/m2wx

    Click the image for a 14 day free trial!

    Guest: Ryan Johnson

    Business Name: CallRail

    Check out Ryan's Media:‍

    Website: https://sta.mx/m2wx

    LinkedIn: https://www.linkedin.com/in/ryandjohnson/

    Host: Michael Arias

    Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/

    Join this podcast's Facebook Group: The Dental Marketer Society

    Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

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    Less than 1 minute
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