Wondering if now’s the right time to modernize your dental workflows? Here’s how to decide AND rally your staff behind tech upgrades for the office.

Step inside a family-owned prosthodontic office in Lake Geneva, Wisconsin, where Ashley Whinery, the dedicated practice manager, shares her journey of navigating demanding clinical work, an experienced (and older) staff, and a major technology overhaul. From handling intricate dental cases to reversing negative patient experiences, Ashley opens up about the real-life struggles and triumphs of leadership in a small but mighty dental team.

This episode delves deep into how compassion, teamwork, and the right tools make all the difference in a high-pressure environment. Ashley reveals the common trap of dentists overextending themselves for patients’ sake, risking burnout, and why open lines of communication matter more than ever. She also breaks down the practice’s strategic leap from Eaglesoft to Dentrix Ascend, sharing the challenges of upgrading from outdated systems and the smooth, cloud-based features that transformed their daily operations. If you’re searching for actionable advice on team dynamics, technology transitions, or simply trying to preserve a positive work culture, this candid conversation is for you!

What You'll Learn in This Episode:

• Actionable strategies for balancing patient care with staff well-being
• How to foster open communication and collaboration in a close-knit dental team
• The warning signs and prevention tactics for burnout
• Lessons from transitioning to a cloud-based dental practice management system
• Real-world workflow improvements after adopting Dentrix Ascend
• Overcoming IT setbacks and resistance to change in your practice
• Why a supportive team is crucial during major operational shifts
• Helpful advice for practices tackling big technological or procedural updates
• The value of taking chances and prioritizing family-work balance

Tune in now to hear Ashley’s firsthand playbook for thriving through change and prioritizing your team’s well-being.

Listen on your favorite streaming platform here!

Sponsors:‍

Dentrix Ascend: Smarter System, Smarter Practice: Dentrix Ascend Cloud-Based Dental Software Break free from software hassles and come with us to the cloud. Spend less time managing your practice and more time caring for your patients. Request a free 30 minute or less demo at: dentrixascend.com/promo/explore

Guest: Ashley Whinery

Practice Name: Lux White Dental Group

Check out Ashley's Media:‍

Website: luxwhitedental.com

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

Can "no" from a stranger eventually turn into your loyal patient? It did for Dr. Pak!

In this episode, Dr. Taesu Pak pulls back the curtain on his journey to rapidly building Pak Dental, candidly sharing the gritty behind-the-scenes actions and mindset shifts required to open a practice in just three months.

Dr. Pak reveals how he hit the pavement a month before opening, embracing the hustle of ground marketing by meeting people, handing out goodie bags, and gathering sign-ups (regardless of how many "nos" he heard.) He opens up about the pivotal mistake of not following up quickly with leads, what changed after he corrected course, and why engaging directly with the community through events and strategic partnerships proved more effective than any ad campaign. Dr. Pak offers actionable insights on overcoming setbacks, harnessing reciprocity, and creating buzz from day one, especially if you dream of building not just any practice, but a busy, community-centered one with real impact.

What You'll Learn in This Episode:

• Proven strategies for ground marketing before your practice even opens
• How to turn rejections and "nos" into opportunities for growth
• The power of timely follow-up in boosting patient conversions
• Insider tips on leveraging community events and benefits fairs for visibility
• Creative ways to attract families and key partnerships using giveaways and games
• Why direct, in-person engagement beats traditional marketing for local practices
• Essential resources for mastering the psychology of community outreach
• Dr. Pak's vision for building large-scale, high-traffic dental offices

Press play to discover the real-world secrets behind launching a successful, community-driven dental startup!

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Learn More About the Ground Marketing Course Here:

Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

Growing a practice (or multiple practices) isn’t about working harder; it’s about empowering your people to lead with you.

In this episode, you'll get an insider’s look at how Dr. Ben Liu built SuperKids Pediatric Dentistry into a multi-location success story, all while maintaining a strong focus on patient care and team connection. Dr. Liu shares the mindset shifts and practical systems that helped him step back from micromanaging, empowering his team to deliver standout service and dependable results.

Listen as Dr. Liu breaks down the organizational blueprint that keeps his practices running smoothly, revealing how clear communication, dedicated roles, and robust processes made all the difference—especially during challenging times like the COVID-19 pandemic. From strategic marketing and mastering Google reviews to navigating negative feedback with grace, he offers real-world tactics for sustainable growth. Most importantly, he opens up about finding balance, taking calculated risks, and remembering that true success includes quality time with family and a culture of trust at work.

What You'll Learn in This Episode:

• How letting go of perfectionism fuels sustainable business growth
• Practical steps to delegate daily operations without sacrificing quality
• Building a team culture where ownership and accountability thrive
• The critical roles and systems needed for multi-location success
• Proven marketing tactics—Google reviews, SEO, social media, and more
• How to investigate and resolve negative patient feedback effectively
• Tips for polishing your new patient intake process for seamless experiences
• Partnering with specialized services to scale your dental practice
• When (and how) to know you’re ready to open a second practice
• Strategies for maintaining work-life balance and avoiding burnout

Hit play and discover how to build a dental practice that grows on trust, systems, and a little more freedom for yourself.

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Sponsors:‍

Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: net32.com/dentalmarketer

Guest: Dr. Ben Liu

Practice Name: SuperKids Pediatric Dentistry

Check out Ben's Media:‍

Website: superkidsdentistry.com

LinkedIn: linkedin.com/in/ben-liu-42593583

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!