The Dental Marketer By cover art

The Dental Marketer

By: Michael Arias
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  • Summary

  • dental marketing ideas and strategies to attract quality patients to dentist.
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Episodes
  • MME: Is It the Right Time to Expand My Practice? When Growth Meets Profitability | Luke Infinger

    MME: Is It the Right Time to Expand My Practice? When Growth Meets Profitability | Luke Infinger
    May 6 2024
    How can you strategically grow your practice without the risk of losing everything? In this soul-stirring episode, our guest, Luke Infinger, provides the tools you need to stand tall in your field. He dives deep into the importance of mastering your existing practices, before even considering expansion, underlining the necessity of building a robust foundation and optimizing your operations for overall success. Luke's guidance will help you identify the right time to scale, steering you on a path of continuous and sustainable growth.In the second leg of the journey, Luke uncovers the crucial role of profitability and planning in expanding your practice. His words serve as a wakeup call, reminding dentists and practice owners alike that profit isn't all about numbers - it's the lifeline of your growing business. His riveting advice and personal experiences will guide you into understanding the intricate relationship between strategic growth, profitability, and optimal planning.What You'll Learn in This Episode:Importance of mastering your existing practices before planning expansionHow to build a strong foundation for your dental practiceThe role of optimizing your business operations for successIdentifying the perfect time to scale your practiceThe connection between strategic growth and profitabilityUnderstanding the value of proper planning in expanding your practiceReady to skyrocket your dental practice to a whole new level of success? Tune in to this episode with Luke Infinger!‍‍Learn More About the Ground Marketing Course Here:Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/‍You can reach out to Luke Infinger here:‍Website: https://hip.agency/HIP Resources: https://hip.agency/resources/‍Mentions and Links: Software/Tools:Organizational ChartAudibleApple Books‍Personality Tests:The Predictive IndexStrengthsFindersEnneagram‍Books/Publications:The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About ItThe New York Times‍If you want your questions answered on Monday Morning Episodes, ask me on these platforms:My Newsletter: https://thedentalmarketer.lpages.co/newsletter/The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041‍Episode Transcript (Auto-Generated - Please Excuse Errors)‍Michael: Hey Luke. So talk to us. What's one piece of advice you can give us this Monday morning? Luke: So one piece of advice for dentists, orthodontists, or really a lot of business owners. Uh, I've had the pleasure of working with probably about a thousand dentists or orthodontists, uh, within the past 10 years.And I think a false belief and, it's probably taught or, you know, talked to, uh, amongst peers is you need to be able to scale your practice through acquiring locations and adding more doctors. And while that could be the case, I see people do this way too quickly. Absolutely. they'll have a low production practice.They'll also be carrying a lot of debt. and think I need more cash flow. I need to look for my second location. I need to look for another associate doctor. And I've actually seen a lot of practices go under this way because they become over leveraged. So I always tell people, focus on what you have.Grass is not always greener, build what you have, prove the concept, get your business to an A player, and then duplicate that. Nobody wants to duplicate a D player. You know what I mean? So if I have a business, it's not performing super well, it's probably not time to duplicate the model. Michael: Interesting. Okay.So then what's too quickly in your experience? If we're specifically talking about, let's go with like a general practice. Sure. And they're busy, too busy, right? So they're assuming, Oh my gosh, I need a doctor. I need an associate. I need a more hygienist. Right. Would that be too quickly? Luke: Well, it really depends on the specific situation.It could be time. But. Most of the time I've never met a dentist or orthodontist that's actually too busy. It's very rare and I'll explain why. The reason why we become too busy when running a business is we're doing the wrong things. Thanks. Very rarely do you talk to a dentist or orthodontist running the practice.I mean, again, this could be any other specialty within dentistry or maybe even any small business. And I've done this myself as a business owner. Well, who is, uh, looking at payroll? Who's looking at our credit card statements? maybe a security camera goes out. We need that. I mean, you get the idea.We carry all this stuff and there's a lot of things we don't delegate. So if you look at an org chart within a dental practice, typically it's the doctor, Maybe an office manager and everybody else. And the office manager probably also does other things. Maybe she has to be an assistant some days, or maybe she has to pick up the phone or things like that.And so I think if the doctor sets up an org chart to just be a doctor...
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  • 501: Dr. Maggie Augustyn | Happy Tooth

    501: Dr. Maggie Augustyn | Happy Tooth
    May 2 2024
    ‍Today we're navigating the complex world of dentistry with authenticity, resilience, and an open heart. But, what does it take to embody these key values? In this episode, Dr. Maggie Augustyn takes us on her transformative journey from graduating dental school to becoming a successful, compassionate dentist. Overcoming initial challenges that nearly derailed her early career, Maggie offers an intimate window into her personal evolution, unpacking the layers of self-reflection and mentorship that led her to shed false identities and fully commit to her passion.Maggie dives deep into her professional trajectory, sharing her transition from working in less-than-ideal conditions to taking the formidable step of opening her own practice - a venture fraught with financial fears and management challenges. Throughout these enlightening windows into her growth, one element remains consistent: the dedication to becoming a better dentist and a better person. Exploring the internal tug-of-war of wanting to be liked and needing to deliver honest, sometimes hard-to-swallow treatment plans, Maggie emphasizes the supreme importance of empathy and genuine patient connections in her practice. Her reflections on battling cancer and the integral role of personal and professional integrity in managing her practice through these tough times offer an inspiring testament to her resilience.What You'll Learn in This Episode:The early challenges and misunderstandings that young practitioners face in their medical journey.The importance of shedding false identities and embracing authenticity in the field of dentistry.How to navigate the financial and leadership aspects of launching and managing a private practice.The value of compassion, empathy, and honest communication in patient care.How personal turmoil and struggles can impact and shape professional growth and perspective.Don't miss out on this insightful, heartwarming journey of transformation and growth in the world of dentistry! Tune in to share in Dr. Maggie's wisdom gathered from her diverse experiences.‍‍Sponsors:‍For high quality AND affordable dental supply options, visit The Dentists Supply Company(TDSC) website today! Our listeners get a special deal - 25% off on orders over $500 - Just type in the special code: TDM25 at checkout for your exclusive offer. AND if you're a member of your state's Dental Association, you may be eligible for additional savings upon providing your ADA number. Click or copy and paste the link here to save today! https://www.tdsc.com/‍Guest: Dr. Maggie AugustynPractice Name: Happy ToothCheck out Maggie's Media:Practice Website: https://myhappytooth.com/Personal Website: https://maggieaugustyn.com/Facebook: https://www.facebook.com/dr.maggieaugustynInstagram: https://www.instagram.com/dr.maggieaugustyn/LinkedIn: https://www.linkedin.com/in/dr-maggie-augustyn-dds-faaip-ficoi-7a9502122/‍Other Mentions and Links:‍Services:Productive Dentist Academy‍People:Dr. Talcott ParsonsDr. Bruce B. Baird & Dr. Victoria Peterson (Productive Dentist Academy)‍Dr. Augustyn Presentations:Lie to Me: The Destructive Nature of Self ComparisonBeyond The Drill: From Struggle to Success‍Host: Michael Arias‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes]‍p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.‍‍
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    Less than 1 minute
  • MME: Avoiding the Insurance Pitfall | How to Comprehensively Understand Your Contracts | Laura Radloff

    MME: Avoiding the Insurance Pitfall | How to Comprehensively Understand Your Contracts | Laura Radloff
    Apr 29 2024
    How essential IS understanding insurance contracts in the dental field? Join us in this Monday Morning Episode as Laura Radloff and I delve into this critical aspect of your dental practice. We underscore the necessity for dentists not just to skim but attentively read through the terms of contracts to sidestep potential pitfalls such as insurance fraud. Laura shares from her vast wealth of experience some common mistakes dental practices make and drives home the essentiality of proper billing practices.In the second half of our discourse, we explore the incredible advantages of utilizing Oryx software for billing purposes. We put a spotlight on the tremendous support provided by the Oryx team. The takeaway of this episode revamps the importance of thorough understanding and transparent communication in dealing with claims and operating a successful dental practice.What You'll Learn in This Episode:Why understanding insurance contracts is vital in the dental fieldThe common errors dental practices fall prey to and how to avoid themThe indispensable role of diligent billing practicesThe remarkable benefits of implementing Oryx software for your billingThe exceptional backing provided by the Oryx team in managing claimsDive into this episode now to learn what you may be missing in your insurance contracts!‍‍Sponsors:‍Oryx: an all-in-one cloud-based dental software created by dentists for dentists.Patient engagement, clinical, and practice management software that helps your dental practice grow without compromise. Visit Oryx today for a special TDM offer! (Just click or copy and paste the link here) https://thedentalmarketer.lpages.co/oryx/‍You can reach out to Laura Radloff here:‍Website: https://www.oryxdentalsoftware.com/‍Mentions and Links: Software/Tools:Open DentalEaglesoftDentrixDentrix AscendSoftDentDentrix EnterpriseiDentalBrands/Products:Invisalign‍If you want your questions answered on Monday Morning Episodes, ask me on these platforms:My Newsletter: https://thedentalmarketer.lpages.co/newsletter/The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041‍Episode Transcript (Auto-Generated - Please Excuse Errors)‍Michael: Hey, Laura. So talk to us. What's one piece of advice you can give us this Monday morning. Laura: So one piece of advice is. Really to make sure that you understand your contract with any, uh, your, any insurance company that you have chosen to contract with. There are a lot of rules that come with those contracts, and if you've chosen to be in network with a certain insurance company, they may have specific rules that you have to follow, such as you have to bill certain procedures out, even if they're not going to be covered.So you just want to make sure that you really understand your contract before you start committing insurance fraud. And it's little things like, You may have a certain procedure that's not covered by that insurance, and you may choose not to bill out that to that insurance company, because you've decided since it's not going to be covered, we're not going to bill it out anyway.But if your contract says that you should still be billing it out, you still need to make the insurance company aware that you did that procedure, even if you don't think you're going to get covered for it. Michael: Okay, no, that's interesting. That's interesting. And then. You said understand your contract. Are some contracts difficult to understand?Laura: They just vary. They vary a lot based on carrier and state. And especially once you start to get federal plans, it's more just making sure that you do read the fine print. Uh, some states say that you can't charge a patient if it's not covered. and some carriers say the same thing. So it's really just making sure you, You don't go outside of those lines and making sure that you are billing correctly, not only to your patient, but to the insurance company too.Michael: In your experience, Laura, like what is the most difficult company? I guess you feel like you've worked with when it comes to like, Oh my God, this is all in the contract. Are you serious? Kind of thing. Laura: I wish I could just say there's only one. I feel like every company is going to have their own quirks. and each one of them is going to have their own guidelines.I just ran across a policy the other day that said, if you try to bill out the buildup the same day as your crown, then it won't get covered. And they told you in the contract, you should bill out the buildup separately, um, on the prep date and then your crown on the seat date. Because they're already telling you it's not going to be covered, but it was so fine print and it was way deep in the contract.understanding that from the beginning, it's not very common that you would see that. So it's just making sure you understand you would hate to bill that out and then not get paid just because you billed it on the wrong day. Michael: Yeah. How often ...
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