The difference between good care and unforgettable care often comes down to one thing: personal touch.

In this episode, Michael brings on Dr. Kris Bano to unpack the revolutionary strategies behind his standout fee-for-service practice in southwest Michigan. Dr. Bano reveals how his team works in harmony, crafting a seamless, “high-touch” patient experience that starts with the initial phone call and extends well beyond the treatment room.

Dr. Bano’s journey is deeply personal, rooted in his passion for art and transforming smiles through cosmetic dentistry. Here, he shares the bold decision to eliminate all insurance contracts, putting personalized care above volume, and dives into the systems his practice uses to set itself apart: from detailed communication workflows and an innovative “triangle” approach to patient care, to smart tech adoption for marketing and call tracking. Hear Dr. Bano’s candid reflections on building a team based on empathy and continuous learning through coaching and how he balances being a leader, entrepreneur, and family man. He proves it’s possible to design a practice that is financially robust, patient-focused, and personally fulfilling.

What You'll Learn in This Episode:

• How a team of dentists with varied specialties collaborates for comprehensive care
• Why dropping insurance contracts can elevate patient relationships and practice vision
• The secret behind Dr. Bano’s “triangle” approach to personalized patient care
• Best practices for high-touch communication and efficient patient intake
• The key personality traits to look for when hiring exceptional team members
• How data-driven tools like CallRail enhance marketing and monitor patient calls
• Insights into choosing the right coaching or marketing agency for your practice
• Strategies for maintaining work-life balance as a dental practice owner
• The role of consistent vision and trust in building patient loyalty
• Actionable steps to becoming a high-performing, fee-for-service dental practice

Tune in now to discover how you can create a patient-focused dental practice (and a more balanced life) straight from Dr. Bano’s playbook!

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Sponsors:‍

CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! https://www.callrail.com/dentalmarketer

Guest: Dr. Kris Bano

Practice Name: Centreville Family Dentistry

Check out Kris's Media:‍

Website: https://www.smilecentreville.com/

Instagram: https://www.instagram.com/kbdentistry/

YouTube: https://www.youtube.com/@ClinicalClimb

TikTok: https://www.tiktok.com/@drkrisbano

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

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Imagine if every patient story could become your most persuasive marketing tool, without a single sales pitch.

Too many dental practices rely on generic promises of care, but in today’s world, heartfelt testimonials and genuine success stories make all the difference. In this episode, we unpack exactly how practices can move beyond merely collecting reviews to strategically leveraging patient stories that spark trust and attract more of the right patients. Through practical examples and scripts, you’ll discover how to turn ordinary interactions into story-worthy moments and make your practice the obvious choice in a crowded market.

We’ll walk through five proven systems designed to make testimonials your marketing secret weapon. From capturing reviews at “micromoments” of relief to showcasing emotional transformations on your Witness Wall, these approaches show how every step of the patient journey can provide unique, relatable proof of your care. Plus, you’ll learn how to tag and repurpose reviews for maximum impact, create new leads with experiential outreach, and measure what actually moves the needle. Whether you’re looking to boost word-of-mouth or refresh your entire referral engine, this episode reveals exactly how authentic patient voices can drive your practice’s growth.

What You'll Learn in This Episode:

• The five essential systems for capturing and capitalizing on impactful patient testimonials.
• Why timing and emotion are critical for gathering the most persuasive reviews.
• Conversational scripts staff can use to naturally request reviews at peak moments.
• Creative ways to generate story-worthy experiences outside the dental chair (and why it matters.)
• How to build and leverage a review bank that supercharges your marketing materials.
• Techniques for displaying reviews to highlight emotional transformations and attract ideal patients.
• The most important metrics for understanding your review strategy’s true impact.
• Strategies to convert one-time testimonials into a sustainable stream of new patients.

Listen now to discover how real patient stories can become your dental practice’s most powerful source of growth and trust.

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Learn More About the Ground Marketing Course Here:

Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

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Is your dental schedule leaving you exhausted while STILL not delivering the quality care your patients deserve?

In this episode, Ashley Whinery, an experienced practice manager, challenges the high-volume, double-booking mentality so many practices fall into, revealing how a mindful approach to scheduling can elevate both patient satisfaction and practice sustainability.

Ashley dives deep into why prioritizing meaningful patient interactions over relentless quantity leads to lasting trust, more referrals, and a healthier workplace. You’ll hear her proven strategies for structuring your day: heavy procedures in the morning, easier appointments after lunch, and learn why flexibility for true emergencies is non-negotiable. Ashley also shares the delicate art of pre-screening for ideal patients, setting upfront expectations, and leveraging technology like Dentrix Ascend as a supportive tool for communication and efficiency, making sure tech serves your human connections instead of replacing them.

What You'll Learn in This Episode:

• Why overbooking leads to burnout and costly mistakes
• How to structure your schedule for maximum efficiency and lower stress
• The importance of balancing appointment types for sustainable production
• Proven methods for building trust that increases patient referrals
• How to use technology to support, not overshadow, patient relationships
• Strategies for pre-screening patients who are the best fit for your practice
• Tips for setting clear boundaries around fees and payment models
• Ways to keep your team communication consistent and on-track
• How to maintain flexibility for emergencies without derailing your day

Hit play now to discover how a patient-focused schedule can transform your practice and your peace of mind!

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Sponsors:‍

Dentrix Ascend: Smarter System, Smarter Practice: Dentrix Ascend Cloud-Based Dental Software Break free from software hassles and come with us to the cloud. Spend less time managing your practice and more time caring for your patients. Request a free 30 minute or less demo at: http://dentrixascend.com/promo/explore

Guest: Ashley Whinery

Practice Name: Lux White Dental Group

Check out Ashley's Media:‍

Website: https://www.luxwhitedental.com/

Facebook: https://www.facebook.com/ashley.schaufel

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Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

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Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!