What if becoming your town’s trusted dentist had less to do with technical skill and more with being the first name on everyone’s lips when dental questions arise?

This episode uncovers the real secret behind becoming the community’s go-to practice: building unmistakable authority where it matters most. Drawing from real-life examples and actionable strategies, we'll zero in on how public recognition, social mentions, and word-of-mouth from local leaders shape your reputation, often before patients even step foot in your office.

From nailing down your unique message to showing up on the right stages, online and in-person, we break down the four essential pillars of authority: clarity, visibility, education, and consistency. You’ll learn how to teach rather than promote, leverage collaborative partnerships, and roll out educational initiatives that make you a household name. Discover five quick-start authority plays you can implement today and follow a step-by-step 90-day action plan designed to transform your practice into a trusted resource for your entire community. Bottom line? Trust, built through education and presence, determines who gets the call when dental needs arise (not just the flashiest ad or fanciest equipment.)

What You'll Learn in This Episode:

• The four pillars dentists must establish to command community authority
• How to clarify your niche and message so patients know what you stand for
• Best practices for getting visible in local events, digital channels, and collaborating with area influencers
• Why teaching, not just promoting, builds trust and cements your reputation
• Five fast-track strategies to increase word-of-mouth and public recognition
• An actionable 90-day plan to boost your standing and become top-of-mind
• Tips for developing partnerships with other trusted local experts
• Ways to create signature offerings, like community classes or myth-busting series, that position you as a thought leader

Press play and discover how to make your dental practice the community’s first choice (without relying on endless promotions or noisy ads.)

‍

‍

Learn More About the Ground Marketing Course Here:

Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment

‍

Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

‍

Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

‍

What if you could reach your biggest practice goals in half the time you planned, without sacrificing your well-being along the way?

In this episode, Dr. Justin Baik reveals how he rapidly transformed his vision of dental practice ownership into reality, smashing his five-year plan in just two and a half years. Driven by the weight of student debt, Dr. Baik didn't wait for the "perfect moment." Instead, he seized unique opportunities presented during the COVID-19 pandemic, optimizing financial strategies and decisively launching his practice in a prime retail location outside Chicago.

Dr. Baik shares the blueprints behind his accelerated success, from leveraging low-interest rates and student loan refinancing to painstaking demographic research and data-driven site selection. He opens up about the practical sacrifices, the value of focusing on growing income (not just saving) and why prioritizing staff satisfaction and operational efficiency are non-negotiable for long-term success. Through honest reflection, Dr. Baik demonstrates how calculated risks, meticulous planning, and adaptable leadership can not only jumpstart your professional journey but also create space for a healthier work-life balance down the line.

What You'll Learn in This Episode:

• Smart strategies for paying off student loans in record time
• How to leverage economic cycles and low-interest rates for financial growth
• The step-by-step process of using data and demographics to select a winning practice location
• Why increasing income outperforms simply cutting expenses for rapid debt payoff
• Tactics to boost staff happiness and retain top talent
• The importance of relentless operational improvement
• Navigating the mental challenges and sacrifices of early practice ownership
• Creating robust systems that eventually give you more personal freedom
• The mindset shifts needed for sustainable, accelerated growth
• Practical resources Dr. Baik used to get ahead

Hit play to discover Dr. Baik’s proven path to achieving dental practice success, faster and smarter!

‍

Sponsors:‍

Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: net32.com/dentalmarketer

Guest: Dr. Justin Baik

Practice Name: Fox Pediatric Dentistry

Check out Justin's Media:‍

Website: foxpediatricdentistry.com

Email: justinbaik88@gmail.com

‍

Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

‍

Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

‍

Are your ground marketing events driving real results or just foot traffic with no follow-through?

Let's learn the secret to transforming your dental practice’s ground marketing efforts by focusing on the numbers that truly matter. In this episode, we unravel the common traps that derail dental teams, like mistaking positive interactions for meaningful impact or tracking a flood of metrics that don’t actually move the needle. Instead, we break down the five essential numbers every team should measure: contacts captured, same-day appointments booked, 24-hour conversions, show rate, and 30-day revenue. You’ll learn why your marketing events should function as mini-labs, designed to capture data, test new tactics, and fine-tune your approach for maximum patient growth.

We’ll guide you step-by-step through capturing leads more effectively, creating urgency for same-day bookings, and turning opportunities into real appointments within 24 hours. Discover practical language tweaks and reminder systems that boost your show rate and ensure new patients walk through your door. Plus, find out how to track 30-day revenue so you know which efforts yield actual ROI—and when it’s time to double down or walk away from a partnership. You’ll leave with a proven framework for assessing, adjusting, and amplifying your ground marketing strategies (all rooted in actionable data and smart experimentation.)

What You’ll Learn in This Episode:

• Why focusing on five core metrics outperforms tracking vanity data
• The step-by-step system for capturing quality leads at every event
• How to create urgency and book more same-day appointments
• Techniques for converting leads within 24 hours for higher success
• Scripts and strategies to improve your show rate dramatically
• How to tie each event to measurable, 30-day revenue outcomes
• Diagnosing weak spots (what your data tells you about your marketing gaps)
• The formula for running controlled, effective marketing experiments
• How to run productive team meetings for ongoing ground marketing success
• Clear benchmarks for deciding when to invest in or drop partnerships

Tune in now to turn your ground marketing events into real, revenue-generating engines for your practice!

‍

‍

Learn More About the Ground Marketing Course Here:

Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment

‍

Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

‍

Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!