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The Dental Marketer

The Dental Marketer

By: Michael Arias
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Episodes
  • How to Navigate Big Changes Without Sacrificing Care: Lessons for Growing Practices | Dr. Sundar Jagadeesan | 593
    Feb 5 2026

    When the pace of dentistry accelerates, how do you ensure excellence and connection don’t get lost in the rush?

    In this episode, Michael reunites with Dr. Sundar Jagadeesan of Dentiq to explore how he has navigated big changes within his practice while keeping quality care at the core. Following a wave of associate departures and team restructuring, Dr. Jagadeesan has set his sights on the future: planning for 2026 and adapting his practice to not just survive, but stand out with a renewed focus on comprehensive restorative dentistry and a patient-first mindset.

    As rising overheads and post-COVID supply costs squeeze New Zealand practices, Dr. Jagadeesan reveals practical strategies for maintaining profitability without cutting corners: from direct supply management and hiring expert accountants, to integrating tech and AI for streamlined admin. Discover how slowing consultations, fostering a committed team, and leveraging SEO and online reviews have boosted both patient satisfaction and practice growth. Dr. Jagadeesan’s insights on building deep patient relationships, grassroots marketing, and staying strategically reflective offer actionable wisdom for every dentist seeking long-term sustainability and growth.

    What You'll Learn in This Episode:

    • How to turn staff transitions into opportunities for stronger practice alignment
    • Practical steps for managing rising supply and overhead costs post-pandemic
    • Ways to use AI tools to streamline administration without sacrificing patient care
    • The benefits of longer, more thorough consultations for diagnosis and treatment planning
    • How deepening patient relationships can organically grow your practice
    • Effective digital marketing strategies for attracting new patients
    • Why community presence can outperform traditional advertising
    • The value of regular reflection and future-focused planning for practice sustainability

    Tune in now to hear how a fast-growing practice harnesses change, technology, and patient-centered care to achieve lasting success!

    Sponsors:

    Oryx: All-In-One Cloud-Based Dental Software Created by Dentists for Dentists. Patient engagement, clinical, and practice management software that helps your dental practice grow without compromise. Click or copy and paste the link here for a special offer! https://thedentalmarketer.lpages.co/oryx/

    Guest: Dr. Sundar Jagadeesan

    Practice Name: Dentiq

    Check out Sundar's Media:‍

    Website: https://www.dentiq.nz/

    Sundar's Previous Episode: 460: Dr. Sundar Jagadeesan | Dentiq – The Dental Marketer Podcast

    Host: Michael Arias

    Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/

    Join this podcast's Facebook Group: The Dental Marketer Society

    Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

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    Less than 1 minute
  • Breaking the Bottleneck: How Dr. Meghna Dassani Refined Her Role to Scale Her Practice | FF
    Feb 2 2026

    Ever felt like you're the bottleneck in your busy dental practice?

    Listen to how Dr. Meghna Dassani, from Dassani Dentistry, transformed her role from being the go-to problem solver to the architect of her practice. Hear about her realization that she was actually hindering her team's autonomy and shrinking her own life in the process. This episode uncovers the profound nuggets of wisdom found in Dr. Dassani's journey from overwhelmed micromanager to truly invaluable leader. Discover how restructuring your approach can result in heavyweight growth without the stress!

    Listen to Meghna's Other Episodes Here:

    111: DR. MEGHNA DASSANI | SLEEP APNEA & DASSANI DENTISTRY – THE DENTAL MARKETER PODCAST

    347: DR. MEGHNA DASSANI | HOW TO IMPLEMENT SLEEP INTO YOUR PRACTICE – THE DENTAL MARKETER PODCAST

    "WHAT IS 1 THING YOU WISH YOU KNEW BEFORE YOU OPENED YOUR START-UP/ ACQUISITION?" – THE DENTAL MARKETER PODCAST

    Host: Michael Arias

    Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/

    Join this podcast's Facebook Group: The Dental Marketer Society

    Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

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    Less than 1 minute
  • From Low Overhead to Loyal Patients: The Path to Practice Growth | Dr. Andy Brito | 592
    Jan 29 2026

    Can trimming overhead expenses open the door to lasting patient relationships and steady, meaningful growth in your practice?

    In this interview, Dr. Andy Brito shows us the secrets behind his steady growth at Brito Family Dental: a beloved, family-run practice serving South Boston. From day one, Dr. Brito prioritized low overhead and resource efficiency, opting for conservative treatment plans that build trust and keep patient costs accessible. His approach to dentistry goes beyond filling cavities; it’s about forging relationships, earning loyalty, and upholding the highest standards through constant growth and learning. With over $200,000 invested in continuing education, he has continually raised the bar for clinical skills, bringing advanced procedures like full-arch surgeries and implants to his patients while keeping prices fair.

    Dr. Brito doesn’t just rely on clinical excellence to set his practice apart. He shares the marketing strategies (successful and not-so-successful) that helped Brito Family Dental build its reputation, from tapping into his Portuguese heritage to connect with the local Brazilian community, to refining Google Ad targeting for quality patient leads. Bringing lab work in-house has slashed costs and enhanced service quality, reinforcing his commitment to efficiency without sacrificing care. For Dr. Brito, growth isn’t about getting bigger; it’s about staying agile, keeping a close-knit team, and heeding the lessons learned along the way.

    What You'll Learn in This Episode:

    • How managing overhead can strengthen patient relationships and grow your practice
    • Tips for maximizing the impact of continuing education in dentistry
    • The real-world impact of introducing an in-house dental lab
    • Marketing wins and misses: from targeted online ads to cultural community outreach
    • Why staying small and agile can outperform rapid expansion
    • Lessons on cost-saving without sacrificing quality
    • Smart ways to vet marketing investments early on
    • Key advice for new and established dentists seeking sustainable growth

    Hit play now to discover how Dr. Brito’s practice continues to grow sustainably in a highly competitive scene!

    Sponsors:

    Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: https://www.net32.com/dentalmarketer


    Guest: Dr. Andy Brito

    Practice Name: Brito Family Dental

    Check out Andy's Media:‍

    Website: https://britofamilydental.com/

    Email: andybrito3@gmail.com

    Host: Michael Arias

    Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/

    Join this podcast's Facebook Group: The Dental Marketer Society

    Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

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    Less than 1 minute
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