The Dental Marketer Podcast Por Michael Arias arte de portada

The Dental Marketer

The Dental Marketer

De: Michael Arias
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dental marketing ideas and strategies to attract quality patients to dentist. Economía Enfermedades Físicas Higiene y Vida Saludable
Episodios
  • Same-Day Crowns, Real Teamwork, and Honest Lessons for First Year Practice Owners | Dr. Cindy Rask | 594
    Feb 12 2026

    Are you prepared for the challenges that come with practice ownership, from hiring the right staff to deciding on tech that will truly make a difference?

    In today's episode, Dr. Cindy Rask of Bespoke Dental opens up about the real highs and lows that come with stepping into the driver’s seat of practice ownership. You’ll hear firsthand about the bold decisions she’s considering, such as investing in same-day crown technology despite significant upfront costs, and the tough conversations that reshaped her team during challenging financial moments.

    Cindy doesn’t shy away from vulnerability as she recounts the evolution of her practice’s team dynamics, her renewed focus on core values like teamwork and integrity, and the marketing missteps that taught her the power of tracking and strategy. From revamping patient communication and collection processes to celebrating year-one milestones with fresh eyes, Cindy shares practical lessons and honest reflections on what it means to build trust; not just with patients, but with your staff and yourself. This episode is packed with actionable insights for anyone seeking to navigate the complexities of practice ownership and foster a resilient, patient-focused team!

    What You'll Learn in This Episode:

    • How to evaluate and implement same-day crown technology in your practice
    • The impact of clear core values on team culture and patient care
    • Strategies for transparent communication around financial challenges
    • Lessons learned from marketing missteps and critical pivots that improved visibility
    • Practical tips for staff hiring, training, and fostering teamwork
    • Why tracking patient sources is vital for effective marketing
    • Approaches to accurate treatment presentation and improving patient collections
    • Celebrating milestones and identifying key areas for growth in your first year
    • Questions to consider when making high-stakes equipment purchases for your practice

    Tune in now to discover Dr. Cindy Rask’s essential lessons on overcoming the hurdles of practice ownership and leading with purpose!

    Sponsors:

    CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! https://www.callrail.com/dentalmarketer

    Click here for a special offer!


    Guest: Dr. Cindy Rask

    Practice Name: Bespoke Dental

    Check out Cindy's Media:‍

    Website: https://www.bespokedentalga.com/‍

    Instagram: https://www.instagram.com/bespokedentalga‍

    Facebook: https://www.facebook.com/bespokedentalga

    Host: Michael Arias

    Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/

    Join this podcast's Facebook Group: The Dental Marketer Society

    Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

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  • Escaping Financial Chains: A Dentist’s Journey From Paycheck to Paycheck | Dr. Alan Stern | FF
    Feb 9 2026

    No dentist dreams of living paycheck to paycheck.

    Yet, that was Dr. Alan Stern's reality after making several strategic mistakes that found him stuck in a cycle of debt and stress. In this episode of Fail Forward, Dr. Stern speaks openly about how he turned his life around by choosing financial freedom over the illusion of success, a move that not only rescued him from his emotional and financial low, but revitalized his entire practice. More than a story of recovery, this episode is a testament to the transformative power of facing your financial failures head-on. Tune in to discover how you, too, can escape the imprisoning cycle of financial obligation and reimagine your practice as a consistent, stress-free success!

    Listen to Alan's Other Episodes Here:

    From Provider to Healer: Embracing Empathy in Your Career | Dr. Alan Stern | MME – The Dental Marketer Podcast

    Host: Michael Arias

    Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/

    Join this podcast's Facebook Group: The Dental Marketer Society

    Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

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  • How to Navigate Big Changes Without Sacrificing Care: Lessons for Growing Practices | Dr. Sundar Jagadeesan | 593
    Feb 5 2026

    When the pace of dentistry accelerates, how do you ensure excellence and connection don’t get lost in the rush?

    In this episode, Michael reunites with Dr. Sundar Jagadeesan of Dentiq to explore how he has navigated big changes within his practice while keeping quality care at the core. Following a wave of associate departures and team restructuring, Dr. Jagadeesan has set his sights on the future: planning for 2026 and adapting his practice to not just survive, but stand out with a renewed focus on comprehensive restorative dentistry and a patient-first mindset.

    As rising overheads and post-COVID supply costs squeeze New Zealand practices, Dr. Jagadeesan reveals practical strategies for maintaining profitability without cutting corners: from direct supply management and hiring expert accountants, to integrating tech and AI for streamlined admin. Discover how slowing consultations, fostering a committed team, and leveraging SEO and online reviews have boosted both patient satisfaction and practice growth. Dr. Jagadeesan’s insights on building deep patient relationships, grassroots marketing, and staying strategically reflective offer actionable wisdom for every dentist seeking long-term sustainability and growth.

    What You'll Learn in This Episode:

    • How to turn staff transitions into opportunities for stronger practice alignment
    • Practical steps for managing rising supply and overhead costs post-pandemic
    • Ways to use AI tools to streamline administration without sacrificing patient care
    • The benefits of longer, more thorough consultations for diagnosis and treatment planning
    • How deepening patient relationships can organically grow your practice
    • Effective digital marketing strategies for attracting new patients
    • Why community presence can outperform traditional advertising
    • The value of regular reflection and future-focused planning for practice sustainability

    Tune in now to hear how a fast-growing practice harnesses change, technology, and patient-centered care to achieve lasting success!

    Sponsors:

    Oryx: All-In-One Cloud-Based Dental Software Created by Dentists for Dentists. Patient engagement, clinical, and practice management software that helps your dental practice grow without compromise. Click or copy and paste the link here for a special offer! https://thedentalmarketer.lpages.co/oryx/

    Guest: Dr. Sundar Jagadeesan

    Practice Name: Dentiq

    Check out Sundar's Media:‍

    Website: https://www.dentiq.nz/

    Sundar's Previous Episode: 460: Dr. Sundar Jagadeesan | Dentiq – The Dental Marketer Podcast

    Host: Michael Arias

    Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/

    Join this podcast's Facebook Group: The Dental Marketer Society

    Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

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