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The Dental Marketer

The Dental Marketer

By: Michael Arias
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dental marketing ideas and strategies to attract quality patients to dentist. Economics Hygiene & Healthy Living Physical Illness & Disease
Episodes
  • The Hidden Costs of PPOs: Are Carriers Losing Your Practice Revenue? | Lisa Weber | FF
    Feb 23 2026

    Are you finding that the administrative burden of PPO participation is costing you more than it's earning?

    This episode features Lisa Weber, a PPO expert, shedding light on the hidden and often overlooked administrative cost associated with PPO participation. She tells the real story of a dentist facing a tough decision about whether to hire a full-time employee to manage UnitedHealthcare or terminate the network altogether. Tune in to gain valuable insights on how to view an insurance network burden relative to its value, helping you make strategic decisions that could directly impact your profit margin. If you're wrestling with insurance networks, this episode is an eye-opener you can't afford to miss!

    Listen to Lisa's Other Episodes Here:

    75: Lisa Weber | Unlock The PPO, Teams, Numbers, and all about dental insurance – The Dental Marketer Podcast

    MMM [Insurance] Here's Why You Should Treat Your PPO Insurance Carriers Like Every Other Marketing Strategy – The Dental Marketer Podcast

    The Making of SMILE & CO. - Episode FOUR – The Dental Marketer Podcast

    Host: Michael Arias

    Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/

    Join this podcast's Facebook Group: The Dental Marketer Society

    Love the Podcast? Subscribe on Your Favorite App! https://lnkfi.re/TDMPod

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    Less than 1 minute
  • How AI Saves Over 30 Hours a Month in This Dental Practice: Balancing Growth and Humanity | Dr. Jordan Sanders | 595
    Feb 19 2026

    Imagine reclaiming 30+ hours a month for patient care, growth, and your own peace of mind with the help of AI and team empowerment.

    In this episode, we sit down with Dr. Jordan Sanders of Knox Mountain Dentistry, who opens up about the transformative journey from launching a startup practice to leading a bustling, seven-operatory dental office that stands out for its patient-centric approach and in-house innovation. Dr. Sanders shares candid insights about the growing pains and rewards of scaling up, from handling a steady influx of new patients to managing a dedicated (and ever-evolving) team. He explains how he’s harnessed his passion for education, teaching 3D printing techniques, and traveling to speak for major dental companies while learning to juggle these responsibilities without compromising on care.

    As Dr. Sanders reflects on the highs and lows of ownership, he reveals the real-world strategies that keep his practice running smoothly and his own well-being in check. You’ll hear about the mindset shifts he’s made, including letting go of micromanagement, creating structured paths for staff growth and raises, and leveraging AI to streamline tedious administrative work. Dr. Sanders delivers heartfelt advice about building a practice that aligns with both professional and personal values, encouraging us to prioritize mental health, be intentional about growth, and never lose sight of the human touch in dentistry.

    What You'll Learn in This Episode:

    • Proven strategies for transitioning a dental startup to a thriving, full-capacity practice
    • Tips for balancing clinical work with educational and speaking opportunities
    • The benefits (and challenges) of offering in-house lab services to create distinct patient experiences
    • How to build and empower a supportive, growth-oriented team
    • Insight into implementing systematic raise programs based on achievements
    • Ways to use AI and automation to streamline time-consuming admin processes
    • Why prioritizing emotional health, therapy, and personal boundaries is essential for practice owners
    • The importance of focusing on patient-centric, human-driven care above financial metrics

    Hit play to discover Dr. Sanders’ hard-won lessons and actionable strategies for building a dental practice with heart, purpose, and balance!

    Sponsors:

    Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: https://www.net32.com/dentalmarketer

    Oryx: All-In-One Cloud-Based Dental Software Created by Dentists for Dentists. Patient engagement, clinical, and practice management software that helps your dental practice grow without compromise. Click or copy and paste the link here for a special offer! https://thedentalmarketer.lpages.co/oryx/

    Guest: Dr. Jordan Sanders

    Practice Name: Knox Mountain Dentistry

    Check out Jordan's Media:‍

    Website: https://knoxmountaindentistry.com/

    Instagram: https://www.instagram.com/knoxmountaindentistry/

    Instagram: https://www.instagram.com/ascenddentaleducation/

    Jordan's Previous Episodes:

    375: Dr. Jordan Sanders | Knox Mountain Dentistry – The Dental Marketer Podcast

    456: Dr. Jordan Sanders | The Power of Personalization: Captivating Your Ideal Patients with Content – The Dental Marketer Podcast

    Host: Michael Arias

    Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/

    Join this podcast's Facebook Group: The Dental Marketer Society

    Love the Podcast? Subscribe on Your Favorite App! https://lnkfi.re/TDMPod

    Show more Show less
    Less than 1 minute
  • Stopping Revenue Drain: How to Understand and Leverage Shared Networks | Lisa Weber | FF
    Feb 16 2026

    Is your dental practice unknowingly losing money through shared network relationships?

    In this episode of Fail Forward, Lisa from Unlock the PPO launches into one of the most overlooked factors affecting dental practice revenue: the dynamics of shared networks. Discover how unsuspecting practices can find themselves receiving reduced payments without realizing, and learn actionable strategies to protect your practice against this pitfall. From training your front desk to be "the keeper of the gates" to understanding new shared network announcements, Lisa offers key insights and practical tactics that could significantly impact your practice's bottom line. Don't let lack of awareness about shared networks affect your profitability; listen to this episode and stay on top of your practice's financial health!

    Listen to Lisa's Other Episodes Here:

    75: Lisa Weber | Unlock The PPO, Teams, Numbers, and all about dental insurance – The Dental Marketer Podcast

    MMM [Insurance] Here's Why You Should Treat Your PPO Insurance Carriers Like Every Other Marketing Strategy – The Dental Marketer Podcast

    The Making of SMILE & CO. - Episode FOUR – The Dental Marketer Podcast

    Host: Michael Arias

    Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/

    Join this podcast's Facebook Group: The Dental Marketer Society

    Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

    Show more Show less
    Less than 1 minute
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