Juliette Has A Gun's founder Romano Ricci may be more of a Mercutio in the Shakespeare-coded and metaphorical world of this episode. With Not A Perfume, Anyway..., Mmmm..., Ode To Dullness, and others, Juliette Has A Gun has undone haute parfumerie's formalities and proven that levity can be luxury as well. We speak with Ricci about the risk of launching an unserious fragrance brand in the height of mid-aughts fragrance culture, his roots in fragrance and fashion legacy, and how fragrance can be invisible armor.

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Spring is canonically a season of bare knees, vitamin D-derived dopamine, crushes, and for many, the expiration of their winter and fall cuffs. An uncuffing season, if you will. In this yap-centric episode, we cover some of our foolproof 'get back out there' scents, and a whole lot of other scent-adjacent behaviors that put the sprung in spring.

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Oh, you like gourmands? Name five flavors. Le Monde Gourmand can give you dozens more than that. We have Ann Somma, chief brand officer of Tru Fragrance & Beauty to chat behind the makings of your favorite retailers' fragrances (American Eagle, Anthropologie, Urban Outfitters, Wrangler Jeans...) and how one of those secret fragrances seen only in Urban Outfitters stores struck out to become its very own brand, now jumping to bigger retailers like Ulta, and developing its own following on social media with cute, edible (and French-sounding), and collectible scents.

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As always, thank you for listening <3