In Part 1 of this episode of "Selling the Cloud," we sit down with Toni Hohlbein, CEO and co-founder of Growblocks, to explore the transformative power of full-funnel visibility in revenue operations.

Toni shares insights on the evolving role of RevOps, leveraging factory-like efficiency in B2B SaaS, the impact of digital twins on business planning, and navigating the current SaaS recession. We discuss the importance of precise metric tracking, the pitfalls of indiscriminate cost-cutting, and how Growblocks helps companies optimize their go-to-market strategies.

Guest: Toni Hohlbein, CEO of Growblocks

Co Hosts of Selling the Cloud: Katerina Ostrovsky and Mark Petruzzi.

Tony mentions CaC Payback quite a bit so let's define:

Customer Acquisition Cost Payback period is: How many months it takes to recoup the cost of acquiring a customer.

CAC Payback Period is calculated as:

Fully Loaded Sales and Marketing Expenses to Acquire New Customers

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - x 12

(CARR¹ from New Customers * Subscription Gross Margin Percentage)

¹CARR is Contracted Annual Recurring Revenue

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And for those of you wondering, yes, my cat likes to make an appearance in these podcasts. And yes, he is not starving; he is well-fed despite his complaints.

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Welcome to today's episode of the 'Selling the Cloud' Podcast! We are thrilled to have Frank Cespedes as our guest. Frank is a Senior Lecturer of Business Administration in the Entrepreneurial Unit at Harvard Business School. With a wealth of experience in running businesses, serving on boards for start-ups and corporations, and consulting globally, Frank brings a unique perspective to our discussion. He is the author of six books, including our topic for today, Aligning Strategy and Sales.

In this episode, we dive into these key areas:

• The importance of clear communication of strategic choices to sales teams.
• Common challenges in aligning sales with strategic objectives and ways to overcome them.
• Integrating internal performance management factors with external market characteristics.
• Strategies for recruiting and developing salespeople who can execute the strategy effectively.
• Key considerations for developing metrics that evaluate and reward performance in line with strategic goals.

Frank Cespedes, Author "Sales Management that Works"

Co Hosts Mark Petruzzi and Cathy Minter

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Welcome to part two of the RevOps edition of "Selling the Cloud," featuring Lindsey Meyl, CEO of RevAmp. In this episode we explore how companies can leverage their data for a competitive advantage, manage business strategy around a shared set of metrics and an ICP, and execute on recommended growth levers based on data signals in a scalable manner. Lindsey also discusses overcoming obstacles in data integration, the critical role of RevOps in handling priorities, and the shift towards viewing revenue as a science. Tune in for actionable insights on optimizing your RevOps strategy and driving business growth.

Books mentioned on the show:

Data & Diagnosis Driven Selling, by Mark Petruzzi, Robert Scarperi, Ray Rike, and Paul Melchiorre

The Sales Acceleration Formula by Mark Roberge

Ecosystem Led Growth, by Bob Moore

Revenue Architecture, by Jacco van der Kooij

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Tom Chavez, CEO of superset

Lindsey Meyl, Co-Founder RevAmp

Accelerant Growth Solutions

Co-host: Katerina Ostrovsky

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