Explore the power of AI in streamlining content creation and productivity in our latest podcast episode. We're joined by Clemens Rychlik from Bourbon, where he serves as COO, and the man behind the Barcinno newsletter, diving into how AI, including ChatGPT, is reshaping tasks like proofreading and SEO optimization. Clemens shares his insights on using AI for authoritative content, while we discuss balancing client projects with our own. This episode is a must-listen for anyone using AI tools or interested in their potential.

We delve into how AI aids in language-related tasks such as transcription, translation, and grammar checking, highlighting efficiency boosts from tools like Otter, DeepL, and Grammarly. Àlex also shares how AI has revolutionized his Excel workflows and other day to day tasks, emphasizing the importance of human expertise in refining AI outputs and maintaining a brand's voice.

We conclude by examining AI's impact on SEO and content strategies, noting its quirks and the importance of accuracy in the digital realm. The episode also covers our hands-on experience with an internal prompt library, setting the stage for a future where AI and human creativity merge to produce impactful content as Marspace approaches its ten-year milestone.

We don't know if these show notes, generated 95% by an AI, would be seen as great in the eyes of Google, but what we know for sure is that we have the best audience in the world. Thanks a tonne for listening to our show!

By the way, we're celebrating 10 years in a few weeks. Make sure to send us questions for a special 10-years Q&A episode with the founders of MarsBased. Send them at hola@marsbased.com!

🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/

Prepare to navigate the high-stakes world of mergers and acquisitions with insider expertise as Dimitri Steinberg and Brian Flynn from Founder Partners join me, Àlex from MarsBased, for a riveting discussion. In the ever-turbulent market of dwindling venture capital and faltering tech stocks, our guests share invaluable wisdom from their impressive careers on how to steer a company towards a lucrative sale or merger. We'll be revealing the art of reading between the lines during negotiations, the strategic finesse behind successful M&A, and why having seasoned pros at your side is a game-changer.

As we peel back the layers of M&A strategy, you'll discover why timing, organization, and information management are critical for startups looking to sell. Dimitri and Brian illuminate the intricate dance of revealing just enough to pique interest without oversharing early in potential partnerships. We also tackle the nuances of inbound acquisition offers, dissecting how to filter out the noise and recognize serious contenders. And if you're considering an advisor for your next business sale, you won't want to miss our insights on aligning incentives for a mutually beneficial outcome.

Finally, and after all the verbose AI-generated stuff, I've got to say that this is one of the most fun and insightful episodes I've recorded. The 60+ years of combined experience of these two gentlemen cannot be summarised in just one hour, so we will have to invite them again!

🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/

Embark on an entrepreneurial odyssey with Keyven Ferland of La Web Shop and uncover the raw and real narrative of a bootstrapped business's ascent. From the humble beginnings of a solo design freelancer to captaining a burgeoning Canadian Shopify and e-commerce development shop, Kevan doesn't hold back on the experiences that shaped his agency's success. Throughout our vivid conversation, we traverse the landscape of early client acquisition, the embrace of simplicity through a strategic pivot from SpreeCommerce to Shopify, and the impact of savvy salesmanship on regional e-commerce.

Join us as we crack open the playbook on the evolving role of technology in meeting client needs. Kevan shares cherished stories, from custom Ruby on Rails platforms to the recent surge of Shopify, painting a picture of how he steered his company through the initial skepticism surrounding new e-commerce solutions. Moreover, we delve into the potential of no-code developments and their repercussions on the future of web development, offering a lens into the business acumen required to flourish in the e-commerce domain amidst the unrelenting tides of technological change.

We don't just stop at tech talk; the episode also journeys into the human side of running an agency. Discover how Kevan's team has expanded beyond development into realms like support, launch services, and marketing, adapting to the ever-evolving demands of the industry. We also candidly reflect on the lessons learned from a harrowing technological setback, emphasizing resilience and the power of recovery. And for a sprinkle of global aspiration, Kevan and I muse over the dreams and strategies for working with international clients and the invigorating concept of client swapping between agencies. Tune in for this wealth of insights that could ignite the spark for your next venture.

Also, since no one reads these notes, we are just using AI to create them, but if you do read them and find this message somehow, shoot me an email at alex@marsbased.com and you'll make my day.

🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/