• Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

  • By: Sarah Williams
  • Podcast
  • 5.0 out of 5 stars (6 ratings)
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Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

By: Sarah Williams
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  • Summary

  • 8 years ago I had a dream to start a Subscription Box service full of goodies for women to treat themselves and nurture the importance of self care. It took me a full 18 months to make it happen! I was paralyzed by ‘all the things’ I had to figure out with no one to turn to for guidance. That is why I created Launch Your Box! Maybe you need some direction on how to begin, or you are ready to grow your subscriber base. Either way, it all starts with an idea that can turn into a constant reoccurring revenue, a raving fan base, and a business to love. I will help you... Take your first steps and know where to start. Figuring out the logistics: packing, shipping, boxes, oh my! Learn how to launch, from idea to sales. Scale that box to the next level, go big or go home!
    2021-2023 Sarah Williams
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Episodes
  • 160: 5 Reasons Why You Should Start a Subscription Box Right Now

    160: 5 Reasons Why You Should Start a Subscription Box Right Now
    May 22 2024
    You can turn on the news and see what’s happening with our economy. Big box retailers are closing, small businesses are shutting their doors. Yet I’m here to tell you NOW is the right time to start a subscription box. Why? The answer is simple. People are buying. I see it every day in my own business. I saw it during my recent very successful launch. And I have the honor of working every day with subscription box owners who are launching and growing their subscription box businesses. Adding a recurring revenue stream to your business adds a layer of stability, predictability, and security that most businesses don’t have. The subscription box industry reached $22.7 billion by the end of 2021 and is expected to more than triple that number by 2027! Inside those numbers, the most popular types of subscriptions were replenishment subscriptions (think dog food or shaving supplies) and curation subscriptions (like my Monogram Box™). In a recent Wall Street Journal article, I read that 25% of online shoppers have subscribed to one or more subscription services to receive products on a recurring basis. 25% of shoppers! The article cited niche markets as one of the biggest areas of opportunity and emphasized the importance of providing high-quality experiences to retain subscribers. To recap, this article showed me: The subscription box market is still growing - rapidly. It’s time to get in! ¼ of all online shippers have had a subscription - they understand this model. It’s all about convenience and the experience - it’s not about the stuff. The riches are in the niches. (I know you’ve heard me say that before!) So, why should you start a subscription right now? You don’t have to constantly sell. If you have a physical shop and don’t open, you don’t make any income. You’re able to create raving fans. Your subscribers will be your biggest fans, buying almost anything you sell. The product you are investing in is already sold. Relieve the stress and pressure of buying products you might have to mark down later. You get to create a box and experience you are passionate about. Being passionate about your business helps you show up. You get to love what you do and treat people to a carefully curated experience. You get consistent revenue hitting your bank account. It’s not too late to get in the game. Not by a long shot. Have you listened to episode 158 yet? In it, Launch Your Box member Bev of Bless-ed Be Boutique talks about how she retired, got bored, then six months later started her subscription box, selling out her first launch. Or episode 147 where you’ll meet Megan. She thought about starting a box for a long time. It wasn’t until she bought my book, One Box at a Time, and read it cover to cover in just a couple of days that she took action. Megan launched her subscription box three weeks later - and sold out! Your time is now. Stop waiting, stop wishing, and start building a business you can make an income from. Have you been sitting on your subscription box idea for too long? Join me for this episode for 5 reasons to get it started right now. It’s time to stop sitting on the sidelines and start taking action. Episode 158 - It’s NEVER Too Late to Start Episode 147 - From Idea to Sold-Out Launch in 3 Weeks One Box at a Time Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join today!
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    17 mins
  • 159: 5 Simple Steps to Adding a Subscription to Your Product-Based Business

    159: 5 Simple Steps to Adding a Subscription to Your Product-Based Business
    May 15 2024
    Do you have a product-based business? Are you selling products via an Etsy store, in a pop-up shop or a retail store? Are you selling one-off products online? Adding a subscription box to your existing business is a no-brainer and can offer you so many benefits! Adding a subscription box provides: A stable, predictable revenue stream - recurring payments benefit your business in so many ways, including stabilizing your cash flow. Customer loyalty - subscribers have committed to regularly purchasing products from you. Increased lifetime value (LTV) - do you know the LTV of your customers? My subscribers stay for an average of 18 months, generating thousands of dollars of revenue each. Opportunities for cross-selling and upselling - pair your box items with additional one-off items from your shop. Scalability - packing and shipping 500 of the same thing is much more efficient than 500 different orders. Have I convinced you to add a subscription box to your business? I have 5 simple steps to follow to make it happen. Identify your best customers: Who are they? How often do they shop with you? Take a look at your top 20 customers and dial into who they are. Identify your best-sellers: What categories are your best sellers? What do people buy from you repeatedly? What are people asking for more of? Set your pricing structure: What is your average order value (AOV)? What is the AOV of your top 100 customers? Price your subscription box in that range. Create exclusivity and scarcity: What are the benefits of being a subscriber? Make items only available in the box. Make them only available by subscription. Create FOMO with your customer base - make them want to be part of something exclusive. Create a great user experience: Are your website and the checkout process clear and easy to follow? Make it easy for people to update or cancel their subscriptions. Provide a higher level of customer service - remember your subscribers are the VIPs of your business. A bonus piece of advice, which is really the best piece of advice, is to talk about your subscription box a LOT. If you want to create a business that is 75% recurring revenue instead of depending on one-off sales, you’ve got to make it the main thing in your business. And that means talking about it… a lot! Join me for this episode to learn how having a subscription box can change the game for your business. Predictable inventory, better cash flow, monthly recurring revenue, and more. Follow 5 simple steps to get started today! Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join today!
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    28 mins
  • It’s Time to Start Your Box!

    It’s Time to Start Your Box!
    May 8 2024
    Let’s start this year with a better plan, a plan to help you move forward because… It’s Time to Start Your Subscription Box! Now is the time to get started the right way. See, it’s hard to take steps forward with starting your subscription box if you can’t visualize who that box is for - your ideal customer. And if you already have a subscription box and you’re struggling with marketing, gaining subscribers, or retaining the subscribers you do have, take a closer look at your ideal customer. I want you to describe your ideal customer in 3-5 words. Are they a man or a woman? Are they an adult or a child? How old are they? Where do they live? Do they belong to a certain profession or faith group? Do they have a specific hobby or love for something? Answering these questions allows you to visualize that person. My ideal customer for my monogram box is a “Southern Busy Mom.” Can you picture her? I can! I curate subscription boxes for her every month. Ask yourself what your ideal customer is thinking, feeling, and doing each month of the year. It’s this knowledge that will help you plan themes for your boxes before you ever start looking for products. Once you’re able to visualize your ideal customer, it’s time to decide what kind of box to create. You have choices: Monthly Quarterly Bimonthly One Thing of the Month There are pros and cons to each type of box. Monthly boxes are easier to market and bring in regular, recurring revenue. They are also a LOT more work. Quarterly boxes can make marketing challenging but give you time to catch your breath between boxes and may allow you to curate a more expensive, luxurious box. A “One Thing of the Month” box is a great place to start! You’re simply providing one item each month. I have members inside Launch Your Box who have been very successful with their “one things.” T-shirts, candles, beef jerky, washi tape, door hangers, and more. Once you’ve decided who your ideal customer is and the type of box you’re going to offer, it’s time to curate some boxes! Join me for my FREE 6 in 60 Workshop where we’ll plan six months’ worth of subscription boxes in only an hour! Join me for this episode as I talk about how now IS the time to start your subscription box and go over the first TWO steps forward, helping you discover who your box is for and what kind of subscription box is the best choice for your business. Important Links: 6 in 60 Workshop Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
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    29 mins
Leadership Economics
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Profile Image for Nicole Manning

Absolutely GRATEFUL For Finding This Podcast!

I just came across this podcast last night & haven't even finished one episode yet, but I had to leave a review to say THANK YOU over & over for creating this space specifically for creating subscription boxes! This is brilliant & has sealed the deal for me when it comes to launching a subscription in 2023. It's been on my mind all year of 2022 & stumbling across this podcast is the nudge I needed to take it serious! Again, thank you for this!

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Profile Image for Emily

Such an inspiring interview!

Thank you for so generously sharing solid tips and words of encouragement. The Subscription box business is a ton of work and an amazing way to share your passion with the world and pay your talents forward. From my business, Write On! Workshops and deep in my heart, thank you! I listened to every word of this interview and then went on to research more after gaining some key ideas.

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