📺 What this episode on YouTube

Over the past few years there has been a significant shift in the alcohol free landscape. Studies show Gen X’s and millennials are re-examining their relationship with alcohol and many Gen Z’s are choosing not to start drinking. So what is right for you and why?

Tune on to my podcast with @andyramage, who Co-founded the One Year No Beer movement and co-created the Dryy app. Andy’s goal is to help many of the “middle lane” moderate drinkers change their relationship with alcohol.

We discuss the radical changes he has seen personally while helping hundreds of thousands if not millions of others to improve their overall health and in our case sales performance. Andy is one of the world’s leading alcohol-free performance coaches.

Andy claims removing alcohol over 10 years ago has become his superpower.

We discuss why it is difficult for many to stop, slow down or simply look inward at the patterns, habits and create some distance between it.

Andy's goal is to encourage you to examine your relationship with alcohol without judgement. He challenges our listeners to create some distance with alcohol for 28 days and see the direct impact on your sales performance. He says after 28 days you will be sure to experience improved sales results.

I can attest to these after 8 months of #sobercurious, I too am experiencing all the benefits Andy shares.

Tune in to learn how we can create a culture of inclusivity without alcohol being front and centre.

#b2bsales #salesperformance

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📺 Watch this episode on YouTube

Cold outbound is difficult.

There are many new competitors out there…

• New businesses
• AI
• Complacency
• Time

How can we make it easier on us and more enjoyable for our prospects?

Also, a good return on our time and efforts.

Tune in to my conversation with the great Neil Weitzman, Founder of PORCH and Fractional CRO revenue•x where he shares tactically ways to connect with our ICP, engage in an energetic and meaningful way and have a two way conversation.

Isn’t this every sales person’s goal??

Investing in ourselves and our team will yield results over time, but how many of us are doing this?

What community are you part of?

Are you giving first or taking?

How are you making your audience feel?

Are the questions you ask impactful, making them scratch their head and think?

Are you at events that inspire connection, sharing, comparing perspectives?

This is the foundational to bulldog trust and forming long term partnerships.

Get a pen and paper and get ready to take notes.

Neil’s tips will help you make a difference in your Q2 numbers and the experience you provide for your prospects.

**Innovative Outreach (00:01:11)**
Discussing creative, low-risk outreach methods for improved responses.

**Warm vs. Cold Leads (00:02:10)**
Comparing warm and cold leads, using networks for warm leads, and community reciprocity.

**Prioritizing Warm Outreach (00:07:12)**
Highlighting the benefits of starting with warm outreach.

**Locating Prospects (00:08:33)**
Identifying where prospects congregate, like communities and events.

**Event Engagement (00:10:25)**
Ideas for engaging people at events, favoring face-to-face over cold emails.

**Memorable Event Booths (00:15:34)**
Creating standout booth experiences, like using a popcorn machine.

**Utilizing Warm Leads (00:18:08)**
Using warm leads and sensory tactics for better response rates.

**Bronto: Personal CRM (00:19:07)**
Neil introduces Bronto, a tool for managing personal and business contacts.

**Warm Introductions & Referrals (00:20:13)**
Stressing the use of warm introductions and referrals for networking.

**Mixing Outbound & Warm Tactics (00:22:28)**
Balancing cold and warm outreach, encouraging creativity and experimentation.

**Leadership & Development (00:27:40)**
Discussing the importance of leadership and team member development.

**Team Empowerment & Learning (00:29:23)**
The role of leaders in promoting team empowerment and learning.

**Simplifying Warm Connections (00:32:13)**
Making it easy for contacts to provide warm introductions and referrals.

**Avoiding Laziness (00:35:56)**
Avoiding the easy path, focusing on proactive networking and development.

**Connections & Reciprocity (00:36:39)**
Using networks and reciprocating to build strong business ties.

**Networking & Follow-up Success (00:37:14)**
An example of effective networking and follow-up.

**Reciprocity in Business (00:38:48)**
The

For more content like this, join hundreds of other subscribers to The K2 Sales Academy. Our subscription based on line sales training platform.

$495/year unlocks the Fundamentals of Sales program with built in knowledge checks, resource folder with scripts, templates and checklists as well as regular webinars.

1:1 and group coaching packages available as well.

To access our free one week Trial visit The K2 Sales Academy

In this previous episode, Karen Kelly and Chris Orlob former Head of Sales Gong, current CEO of PClub.io discuss best practices in demos. Chris emphasizes the importance of mapping demos to the customer's pain points and solving their specific problems. Chris introduces his "FAVORITE" framework for demoing a single capability successfully, which includes Frame the pain, Ask a Question, Visualize the outcome, Orient them to the screen, Reveal workflow, Implant the Value, Tell a story and Elicite a response .

The Purpose of a Sales Demo 7:37
The purpose of a sales demo is to catalyze a decision, not just to inform or educate. The demo should serve the customer in making the next decision in the sales cycle.

Solving the Customer's Problem 8:26
The subgoal of a demo is to solve the customer's problem, as this helps them make a decision.

The mistake of not mapping features to tangible pain points 9:45
Chris discusses the common mistake of showcasing features that don't solve a problem, and the importance of aligning what you show with the pain points shared by the customer.

The importance of understanding the buyer's journey and making micro decisions 11:21
Karen and Chris talk about the significance of understanding the buyer's journey and making smaller decisions along the way, rather than trying to close the deal in one call.

Differentiating between problems and solutions 17:01
Chris emphasizes the need to differentiate between problems and solutions, and how reps often mistake solutions like visibility and coaching for actual problems.

The Importance of Asking Specific Questions 19:31
Exploration of the missed opportunity in demos when vague terms like "better" are used instead of asking specific questions.

The Order of Operations in Demo Presentations 20:09
Insights on the importance of strategically selecting the order in which different stakeholders are engaged in a demo presentation.

The importance of framing the conversation 28:14
Chris discusses the importance of framing the conversation in a way that sparks curiosity and leads to a one-on-one meeting to further discuss the buyer's unique problem.

The lack of sales education 29:31
Chris explains that the lack of education and guidance from sales leaders is a major reason why reps don't ask the right questions or engage effectively in demos.

Asking effective questions during demos 33:08
Chris emphasizes the need for reps to ask strategic and thought-provoking questions during demos to drive engagement and create a contrast between the buyer's current state and the potential solution.

The first phase of a demo 37:14
Chris discusses the first phase of a demo, which includes a meet and greet and reviewing the perspectives of people not yet spoken to.

The favorite structure framework 38:20
Chris introduces the favorite structure framework for demoing a single capability, which includes steps like framing the pain, asking questions, visualizing the outcome, and revealing the workflow.

The importance of a great sales experience 45:10
Chris and Karen discuss how the sales experience foreshadows the customer experience, and how a poor sales experience can lead to a loss of confidence and potential customers not sticking around.

The Mistake of Not Using Storytelling in Demos

For more content like this, join hundreds of other subscribers to The K2 Sales Academy. Our subscription based on line sales training platform.

$495/year unlocks the Fundamentals of Sales program with built in knowledge checks, resource folder with scripts, templates and checklists as well as regular webinars.

1:1 and group coaching packages available as well.

To access our free one week Trial visit The K2 Sales Academy