Podcasting is the future of content. Are you ready to master it? Join Dan Sullivan, Shannon Waller, and industry veteran Paul Colligan as they dive into the business of podcasting, from where it was to where it’s going. With over 20 years of trailblazing experience, Paul shares secrets to podcasting success and the mindsets that separate the amateurs from the pros. Learn how to create a hit show and leverage this booming medium to skyrocket your business influence and growth.

Here's some of what you'll learn in this episode

• What it was like in the early days of podcasting.
• The factors that led to podcasting becoming what it is today.
• What entrepreneurs love about podcasting.
• Dan and Shannon’s early experiences with podcasting.
• How podcasts let you find people who share your mindset and values.
• The type of people who are plugged into podcasting.
• Predictions on the future of podcasts.

Show Notes:

It takes less than five minutes to submit your podcast to Audible for free. And you’re in the directory less than 10 minutes later.

It's always mindset that stops people from trying something new.

The value of the content needs to be understood as greater than its packaging.

The best thing about podcasting is the speed of creation.

It’s easy to tell when a podcaster is following a script.

In a good podcast, you don't know what the second question will be until you've asked the first question.

If you try to control the experience of a podcast, you lose the authenticity of the end product.

Listeners feel like they have a personal relationship with podcasters.

Podcasting has had a profound impact on how politicians speak.

People now use the podcast standard for judging all public speaking.

Podcasts are only popular in countries where they have cell phones.

The only problem with new media is when you treat it like old media.

Resources:

The Gap and the Gain by Dan Sullivan and Ben Hardy

Podcast: Podcast Payoffs with Dan Sullivan and Gord Vickman

Podcast: 10xTalk with Dan Sullivan and Joe Polish

Podcast: Shannon Waller’s Team Success

The Team Success Handbook by Shannon Waller

AI As Your Teammate by Evan Ryan

Who Not How by Dan Sullivan and Ben Hardy

descript.com

Article: “Scary Times” Success Manual: How To Be A Leader When Times Get Tough

Article: Your Business Is A Theater Production: Your Back Stage Shouldn’t Show On The Front Stage

The Positive Focus®

Once You’re Lucky, Twice You’re Good by Sarah Lacy

Employment opportunities for people with blue collar skills are going to keep growing. In this episode, business coaches Dan Sullivan and Shannon Waller talk to Kenny Chapman, CEO of The Blue Collar Success Group, about his entrepreneurial path and how skilled blue-collar work is going to be much more crucial, popular, and needed going forward.

Here’s some of what you’ll learn in this episode:

• How Kenny’s experience in the military led him to becoming an entrepreneur.
• What The Blue Collar Success Group helps with.
• How Kenny “leveled up” his self-esteem.
• The biggest benefits he gets from being in The Strategic Coach® Program.
• How Kenny used his growth mindset to expand his business and then branch out.

Show Notes:

In the 1940s, being a plumber was a valued career.

Blue-trade industry covers hundreds of different specialized skills.

It takes good leadership to have a good company.

If you don't operate an effective, good model, you're not going to have what you need in order to pay people top of market and above.

Mindset drives everything, and clarity drives direction.

Identity limits us a lot.

You're much more valuable the more you learn and the more you see.

When we hear the word “education,” we've automatically trained our brains to think “higher education.”

Like colleges, skilled trades are not created equal.

Customers complain about price no matter how much it is. So you might as well get customer complaints at a profitable number.

Resources:

The Blue Collar Success Group

Blue Collar Success Laws by Kenny Chapman

The Six Dimensions of C.H.A.N.G.E. by Kenny Chapman

Visual Thinking by Temple Grandin

Kolbe

CliftonStrengths®

GravyStack

The 4 C’s Formula by Dan Sullivan

The Impact Filter™

Who Not How by Dan Sullivan and Dr. Benjamin Hardy

Unique Ability®

Every great entrepreneur wants (and deserves) to have a dependable team around them so they can be freed up to develop new ideas and focus on growing their business. But how do you get one? After all, the first question most entrepreneurs ask when they join The StrategicⓇ Program is, “Where do you find such great team members?” In this episode of Inside Strategic Coach, Dan Sullivan and Shannon Waller finally answer this question in-depth. From identifying and nurturing your team’s areas of Unique AbilityⓇ and creating a positive and collaborative work culture to investing in team members’ growth, Dan and Shannon share everything that makes Strategic CoachⓇ a magnet for skilled and passionate talent—and how your business can become one too.

Here’s some of what you’ll learn in this episode:

• The number one tool necessary for building and maintaining a great team.
• How to determine if an activity is right for an individual.
• Why Strategic Coach team members don’t really need to be managed, monitored, or motivated.
• How Strategic Coach creates an incredible sense of safety for its team members.
• The two things that team members are looking for.
• Why you should think of hiring someone as an investment, not a cost.

Show Notes:

At Strategic Coach, you’re always either winning or learning.

There are a lot of Coach tools that support having a great team.

Everybody's on their own unique growth path in terms of who they are and the kind of work they’re most likely to enjoy and excel at.

Strategic Coach team members can continually focus their time at work on doing what they’re excited about.

The moment someone is hired, Coach invests in learning about who that person is and how they can grow their skills.

At Strategic Coach, if something doesn’t work, the system gets blamed, not the individual.

The four core values of Strategic Coach (PAGE) are: positive and collaborative teamwork; being alert, curious, responsive, and resourceful; getting results; and providing an excellent first-class experience.

Strategic Coach has uniformly very helpful and very positive team members.

Some Coach clients have been with the company for 15, 20, 25 years, and so have some team members.

The educational system generally disparages successful business people.

Almost all Coach team members are directly in contact on a person-to-person level with the company’s clients.

A team member can’t be at their best if they don’t feel safe.

If you want great team members, you have to be a great entrepreneur. And that also includes being a great person.

Great team members who want a bigger future aren't interested in being with someone who doesn't have any future.

If you're going to be able to attract and retain the best people out there, you can’t have an entitled attitude.

Resources:

Unique AbilityⓇ

Article: Your Business Is a Theater Production: Your Back Stage Shouldn’t Show On The Front Stage

The Team Success Handbook by Shannon Waller

Everyone And Everything Grows by Dan Sullivan

Who Not How by Dan Sullivan and Dr. Benjamin Hardy