“Strategy is a set of integrated choices.”
“A plan is not a strategy.” 

This is our conversation with the world’s #1 management thinker Roger Martin.

The former Dean of the Rotman School of Management & author of 13 books including Playing to Win and A New Way to Think.

Roger's work in strategy, continues to leave a prominent mark globally in distilling down complex and often noisy concepts into crystal clear principles that can be applied in the real world.

As a strategy advisory ourselves, Foundstone Advisory incorporates many of Rogers break-through concepts and insights into our own practice across customer & market insights, strategy, planning and execution.

In our conversation, we get Roger's unique perspective on:

-Why he does what he does 
-A Plan is not a Strategy
-The pitfalls of Revenue forecasting 
-Strategy & Execution 
-Should I study for an MBA?
-Strategy & Data

We hope you enjoy this episode and get some really practical how to do Strategy in your own leadership toolbox and organisation.

In this episode, we chat with Brad Krauskopf, Founder and CEO of The Hub. The Hub is Australia’s largest privately-owned co-working provider.

We kick off our conversation with how Brad works through making tough strategy choices.

Brad shares his practical experience with getting customer insights and how that helps the organisation to get clarity & the confidence to make the best strategy decisions. 

As a certified B-Corp, we also talk about the fundamentals of what a B-Corp is and what it actually means to be “Beyond just Profit” as he puts it. 

We talk about how business needs to work in with the community where it operates and explore ways to get the best mix of social, community and economic impact.

There’s plenty of helpful tips in this episode on how to start opening up your strategy & culture to the broader community, customers and staff.

I hope you enjoy the conversation and trust you'll get some really meaningful insights on how to apply practical strategy to your own leadership and organisation.

 In this episode, we chat with Jordan Colreavy, who’s the Head of Category Strategy at one of the world’s largest consumer goods companies L'Oréal

Jordan gives some rare insights of how L’Oreal use a unique mix of both Intuition & creativity for strategy & execution across the business.

He talks about how L'Oréal's French heritage and culture have a big influence on this – and how other organisation leaders can learn from this sort of approach.

L’Oreal also captures unique customer insights and don’t let the traditional strategy ‘rulebook’ constrain them.

We also cover the different ways that organisations can get unique customer and market insights from seemingly unrelated industries and subsectors. 

Jordan shares the example of L’Oreal and Red Bull – two very different sector players. And how they are working together to share and uncover unexpected insights though ideation conversations.

And finally, Jordan talks about how collaboration is key, and how that means ‘opening up’ Strategy and involving the people who are going to actually execute it. 

There’s plenty of helpful tips in this episode on how to start Co-Creating strategy with customers and staff.

We hope you get some really meaningful insights on how to apply practical strategy to your own leadership and organisation.