One way to increase your visibility is to improve your LinkedIn profile. Follow the advice below to enhance your profile and elevate your online visibility as the go-to in your area of expertise.

First, pause. Ask yourself why you are on LinkedIn. What are you hoping to accomplish on LinkedIn? Do you want to attract clients? Is your goal to increase your visibility? Or, maybe you are looking for a new position or job.

Then, think about who do you want to find you on LinkedIn. What is important to them? What are their pain points? In addition, what does success mean to them, and can you help them achieve it?

The next step is identifying the keywords your soulmate clients are typing into LinkedIn. Then, you can begin using the keywords in your narrative.

Now, you better understand what to write and what your narrative should say.

People will scroll by your profile if you do not have a good profile photo. A poor-quality photo will diminish trust because it doesn't show professionalism. It is about exuding confidence. It matters that you look professional, and your eyes need to be showing because that is how people will connect with you.

LinkedIn profiles often appear in Google searches. They are less of a social media platform and more of an opportunity to be found.

The top feeds into the search results. Your bio should include key phrases and credibility markers, not only your title. Don't come across as though you don't care.

Your background image should reflect your brand. Donna shared the example of the executive who used a cycling photo to show his personal side, which helped people connect with him. With the advent of AI, we must emphasize our personality and interests to build emotional connections.

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Website for Donna Serdula

LinkedIn Profile Optimization for Dummies Book