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Inbound Marketing: Get Found Using Google, Social Media, and Blogs | [Brian Halligan, Dharmesh Shah]
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Inbound Marketing: Get Found Using Google, Social Media, and Blogs

  • UNABRIDGED
  • by Brian Halligan , Dharmesh Shah
  • Narrated by Erik Synnestvetd
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  • Regular Price :$20.99
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  • Average Customer Rating
  • Overall
    (320)
    Performance
    (80)
    Story
    (80)
 
  • LENGTH
    5 hrs and 6 mins
  • RELEASE DATE
    11-10-09
  • AUDIO FORMATS
    About Audio Formats
    2 3 4 Enhanced Audio
 

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Publisher's Summary

To connect with today's buyer, you need to stop pushing your message out and start pulling your customers in. The rules of marketing have changed, and the key to winning is to use this change to your advantage. If you've wondered how to get found in Google or why blogs and social media sites like Facebook and Twitter are important, Inbound Marketing is the audiobook for you.

HubSpot founders Brian Halligan and Dharmesh Shah give you the tools and strategies you need to improve your Google search rankings, build a blog to promote your business, grow and nurture a community on social media sites, and analyze which of your online marketing efforts are working. Stop wasting money blasting the world with marketing messages that nobody cares about. Instead, learn to get found with Inbound Marketing.

©2009 Brian Halligan, Dharmesh Shah; (P)2009 Gildan Media Corp

What the Critics Say

"If you've been looking for a trustworthy primer on getting found online, here's a great place to start. Buy one for your clueless colleague too." (Seth Godin)

What Members Say

Average Customer Rating

3.9 (320 ratings)
5 star
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Overall
3.9 (80 ratings)
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3.8 (80 ratings)
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Performance
  •  
    Cat Goddess Montreal, Quebec Canada 08-18-10
    Cat Goddess Montreal, Quebec Canada 08-18-10 Member Since 2007
    HELPFUL VOTES
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    ratings
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    "DON'T BUY THE AUDIO VERSION!"

    I have never written a negative review on Audible before. If I don't like a book, I just chalk it up to my failings as a listener or a matter of personal taste. But this book has motivated me to get off my proverbial derriere and warn you: Do NOT buy the audio version of this book!
    I stress the "audio" bit because the book itself is excellent. One of the best and most comprehensive I've read on the subject, actually, and one well worth owning. On paper. Not only is there lots to absorb and think about, but it's content you'll likely want to return to time and again as you tweak your approach and strategy.
    But the reader, oh boy. Maybe it's a mismatch of personality? The reader sounds lovely-- his diction is clear and he has a nice voice. But he also has this ridiculous fake upbeatness that makes me want to rip off his arm and reattach it to...an orifice. It's a little like spending 5 hours and 6 mins with a used car salesman. I mean, you can practically SEE his smarmy smile and polyester tie. It brings to mind a sort of brightly painted, plastic happy. Okay for 30 seconds. Period.
    I think this reader can do so much better. He needs to put some poison ivy in the underwear drawer of the person who advised him to always smile as he reads. He needs to slow down and think about what he's reading and emote accordingly. He's got the voice and the clean diction. He just needs to throw out some of those cookie cutter assumptions. Or something.
    In conclusion, do yourself a favour: invest in the paper copy of this book. Better still, get it from the library and see if it's something that works for you. But don't buy this audiobook.

    55 of 56 people found this review helpful
  •  
    T. Pick 01-09-10
    T. Pick 01-09-10 Member Since 2009

    Computer programmer in the Bay Area of California.

    HELPFUL VOTES
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    "Just Okay"

    The ideas in this book hits all the buzzwords today- social networking, google, blogs, etc and explains how to use these things to enhance your business. These ideas aren't new, but I guess it's somewhat useful to have summarized. The book also directs you to some online tools which are run by the author's companies, making me think this book was in part just a big commercial for their services.

    20 of 20 people found this review helpful
  •  
    John R Hauppauge, NY, USA 05-02-10
    John R Hauppauge, NY, USA 05-02-10 Member Since 2006
    HELPFUL VOTES
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    "I am not that hard to please"

    I just want to start by saying, I'm a guy who's pretty good at finding the good in anything. In fact, I'm very rarely compelled to say anything at all If I've got nothing nice to say. With that, the good thing is that the information in this audio book is solid and truly useful. Here's the bad thing: It's practically unlistenable (yes, I made up a word for this) because of the narration. What is that pompous, condescending inflection in your voice sir? Stop that, or learn a new vocation, ok? I'm very interested in this information, and have tried 5 times to finish this audio book. I cannot.

    Buy the book people, and have someone else read it to you.

    35 of 36 people found this review helpful
  •  
    J. Teta Asheville, NC USA 11-28-10
    J. Teta Asheville, NC USA 11-28-10 Member Since 2007
    HELPFUL VOTES
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    "Great book"

    If you are looking for the essentials on blogs, SEO, social networks, content generation and everything else about marketing on the internet this book has it all and more. It is not an academic treatment of the topics, but is more of a hands-on A to Z guide on all aspects. It is clear these guys have been doing this in the trenches for sometime. It is rare I finish a book feeling like I have tools right now I can put into action, this book did that for me. As for the reader, the voice did not bother me at all. I almost did not buy the book because of those reviews. I am very happy I did.

    8 of 8 people found this review helpful
  •  
    Alexander MoscowRussian Federation 07-23-10
    Alexander MoscowRussian Federation 07-23-10
    HELPFUL VOTES
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    "Misleading"

    The book is full of "ideas" how to spend your life doing on the net things that don't work.
    After 6 months of writing my blog I realized how theoretical and superficial the tips from this book are.
    Learn SEO, don't waist your time here! Invest money in your web site, free doens't work.

    35 of 38 people found this review helpful
  •  
    Andrew Temecula, CA, USA 11-29-09
    Andrew Temecula, CA, USA 11-29-09 Member Since 2008
    HELPFUL VOTES
    15
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    "Great book"

    I really liked this book, tons of specifics on how to do things, very detailed, highly recommended.

    14 of 15 people found this review helpful
  •  
    Chris North Vancouver, British Columbia, Canada 08-23-10
    Chris North Vancouver, British Columbia, Canada 08-23-10 Member Since 2007
    HELPFUL VOTES
    6
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    "Good introductory internet marketing book"

    Reading this book is a good place to start for anyone just starting out in internet marketing. It covers the basics of internet marketing. I listened to it after taking an internet marketing class at my local university. I got basically all the same information from the book as I did from the course.

    6 of 6 people found this review helpful
  •  
    Dale Carnation, WA, USA 07-16-10
    Dale Carnation, WA, USA 07-16-10
    ratings
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    "Basic foundation"

    It was an interesting book. Good for the beginner to inbound marketing. I did get some good nuggets of information. And it was a good reminder of things I should be doing and reinforced many of the strategies I am already doing.

    5 of 5 people found this review helpful
  •  
    Daniel Fargo, ND, USA 12-27-09
    Daniel Fargo, ND, USA 12-27-09
    HELPFUL VOTES
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    "Wonderful Tools and Step-By-Step Strategies"

    This book is a great tool for anyone with a web site. Must read. He gives great "To-Do" lists at the end of each chapter. He really lays out a blueprint for you to easy follow, no matter what your level of skill is. Worth every minute and penny.

    10 of 11 people found this review helpful
  •  
    Nancy Magog, Quebec, Canada 11-20-10
    Nancy Magog, Quebec, Canada 11-20-10 Member Since 2010
    HELPFUL VOTES
    3
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    "Great book !!!"

    This book is a 'must read' for anybody who wants to understand why it is crucial to change the way we do marketing

    3 of 3 people found this review helpful
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