Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few -aren't working anymore. There's an exceptionally important P that has to be added to the list. It's Purple Cow. Cows, after you've seen one, or two, or 10, are boring. A Purple Cow, though...now that would be something.
Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. Every day, consumers come face to face with a lot of boring stuff - a lot of brown cows - but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.
In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers.
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"Take Leo Burnett,David Oglivy, Bill Bernbach and Mark Twain. Combine their brains and shave their heads. What's left? Seth Godin." (Jay Levinson, author of Guerrilla Marketing)
"Godin's style is punchy and irreverent, using short, sharp messages to drive his points home. ....[H]is wide-ranging advice - be outrageous, tell the truth, test the limits and never settle for just 'very good' - is solid and timely." (Publishers Weekly)
I found this book so informative and interesting, that I listened to it twice. It is easy to listen to, and full of insight. I highly recommend this book to anyone in any line of work, especially small business owners.
If there is a required reading list for entrepreneurs, this book should be at the top.
I've become a big fan of Seth Godin in recent months, and this audiobook didn't disappoint. The Purple Cow is the truly unique and remarkable product, service, benefit or feature that can make your brand stand apart from the countless boring - and floundering - brands out there.
Godin's very good at weaving together his advice, anecdotes and theories, and I came away from Purple Cow feeling newly energized with creative and innovative ideas. The man himself is a living demonstration of the power of creative brand-building, and I hope his ideas keep flowing freely for a long time yet.
I would and have recommended to friends, only because I agree with the concept; the delivery was long winded way of saying 'make your products unique' so that your talked about and remembered.
I am a big fan of Seth Godin. I am on Tribes on Ning, I have interviewed him in my blog, and I read most things he posts or publishes.
And for me, this is probably his best work to date. The entire concept of the purple cow is simple - be remarkable. But as always he supports this with many layers of examples, tactics and case studies.
I am a consultant and for me this book has helped a heck of a lot.
I love this guy's work. It's not just that he's a marketing visionary - he's a brilliant communicator too.
I'm amazed at how well the book works in the audio medium. It's almost as if he wrote it with audio in mind.
Strongly recommended. Very, very useful if you have your own business.
Seth provides many great examples and ideas about how one could go about making themselves or their product/service remarkable. I found the statements around making a product remarkable from inception to be really enlightening.
I'm seriously rethinking how I'm running my business and marketing my services. I'm playing it way too safe (which makes me much less successful than I could be) if Seth is right and I suspect he is.
I highly recommend this book.
Great book about marketing.
Make insanely great products, base your marketing on that
Yes I did listen to it in one sitting.
I have wanted to read this for sometime now. Glad I was able to download it and listen to this short book. Godin presents theories and concepts in different ways than most think about. Highly recommended!
i liked the examples shown in the books which explains how the tips have been applied to reality, also clarifies that safe is risky in a way that sticks. It overfills with information at certain times but overall is good.
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