Guerrilla Marketing for the Home-Based Business Audiobook By Jay Levinson, Seth Godin cover art

Guerrilla Marketing for the Home-Based Business

 Preview
Get this deal Try for $0.00
Offer ends December 16, 2025 11:59pm PT.
Prime logo Prime members: New to Audible? Get 2 free audiobooks during trial.
Just $0.99/mo for your first 3 months of Audible Premium Plus.
1 audiobook per month of your choice from our unparalleled catalog.
Listen all you want to thousands of included audiobooks, podcasts, and Originals.
Auto-renews at $14.95/mo after 3 months. Cancel anytime.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.

Guerrilla Marketing for the Home-Based Business

By: Jay Levinson, Seth Godin
Narrated by: Barrett Whitener
Get this deal Try for $0.00

$14.95/mo after 3 months. Cancel anytime. Offers ends December 16, 2025 11:59pm PT.

$14.95/month after 30 days. Cancel anytime.

Buy for $9.77

Buy for $9.77

Get 3 months for $0.99 a month

Home-based businesses are not just small versions of big marketing conglomerates. They are faced with totally different issues, problems, and opportunities requiring specific skills and tactics This program covers these and will show you the way to:

  • Discover the secrets of the most successful home-based entrepreneurs. Their proven techniques can unlock the potential of small businesses.
  • Quit wasting time and money on strategies that will not and cannot work. Instead, unleash the powerful guerrilla marketing weapons described in this information-packed volume.
  • Exploit 11 proven methods, described with examples drawn from real-life experiences.
©1995 Jay Levinson and Seth Godin (P)1997 Blackstone Audiobooks Business Development & Entrepreneurship Marketing Marketing & Sales Small Business Business Inspiring Home Business
All stars
Most relevant
Missing any components for more current marketing techniques. Details direct mail and other paper based techniques instead. Some good tips that might be applied to newer stuff, but is definitely dated.

Very outdated

Something went wrong. Please try again in a few minutes.
I think this book, although it contains some good ideas, is in need of a makeover. I was fooled into believing it was a recent book since it was released to Audible in 2006. However, the references to obsolete jargon like desktop publishing, typesetting, and fax machines as if they were still somehow relevant kept jarring me.

I bought it because of Seth Godin's name was on it, but I found later it was first published in 1995. It made me realize how much has changed in the meantime.

Very much out of date

Something went wrong. Please try again in a few minutes.
I like the writing style and delivery of this content. I'm not sure when this was written, but there was no social media mentioned. Even with the dated material, the principles were very encouraging... Solo business owners have many advantages to bigger businesses: Speed, Personalized Attention, Special Requests, Availability, etc. So, it wasn't a total loss, but I would maybe look for something from them that more recent... if it exists? I listened at 1.5X speed and the narration was great. If any of this was helpful, please click YES. Later.

Good Principles... but DATED...

Something went wrong. Please try again in a few minutes.
Practical and a good driver because it gives you the prospective
of winners. So start now. Champion

I'm t

Its worth it

Something went wrong. Please try again in a few minutes.
First, I have to say that I wasn't pleased by someone other than Seth reading this book. That said the narrator was efficient and I wouldn't mind listening to him again on another audio. It is just a personal preference once I have heard an author read I like to hear them keep doing it. I have become spoiled in that regard. There is so much value in the author reading a book like this. They deliver the passion that is important.

I have had numerous exposures to the mental processes that underpin the Guerrilla Marketing idea of Jay Levinson and I see great value in them. This book needs to be updated and revised. After all, who has a pager anymore??? (That is what email and text messages on your mobile phone is all about)!!! Fax??? (Yes, the company I work for still has one but it IS NOT a primary communications tool anymore)!!!

There are some real gems as well that will translate well into email and social media activities, but you will have to make the intuitive leap. These gems are the real world examples of Guerilla Marketing. The stories are awesome and well worth the cost of this audiobook and the outdated content. It just isn’t a home run given its dated nature.

So overall, I recommend the book but if you are looking for something to make an impact right now, I would recommend, The Thank You Economy by Gary Vaynerchuk. This title is more in line with the status of valuable reference, (you really should give it a listen there is value here), but not current to the trends of this decade or the next.

Dated Material, But Still Contains Great Value...

Something went wrong. Please try again in a few minutes.
See more reviews