The 22 Immutable Laws of Marketing Audiobook By Al Ries, Jack Trout cover art

The 22 Immutable Laws of Marketing

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The 22 Immutable Laws of Marketing

By: Al Ries, Jack Trout
Narrated by: Al Ries, Jack Trout
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The 22 Immutable Laws of Marketing can mean the difference between success or failure for your product or company. Calling upon over 40 years of marketing experience, authors Al Ries and Jack Trout use vivid examples and fascinating anecdotes to explain the keys to today's tough, competitive marketplace. Learn how to avoid the danger of ego and arrogance, the need to understand trends, and many other crucial marketing lessons, as Ries and Trout point you solidly in the direction of success. With sparkling clarity and brilliant insight, The 22 Immutable Laws of Marketing shows how to play by the rules and become a winner in your field.(P) and ©1994 HarperCollins Publishers, Inc., All Rights Reserved, Harper Audio, A Division of HarperCollins Publishers Advertising International Leadership Management & Leadership Marketing Marketing & Sales

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Practical Fundamentals • Great Insights • Interesting Stories • Useful Examples • Marketing Campaigns

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Some decent tips on how to stay at the top of your game with any size business, and a history lesson of all the ups and downs with some of the biggest companies ever. However not much of a marketing lesson with present marketing strategies like social media, direct marketing or any other marketing campaigns.

20% VERY GOOD... 30% OK... 50% Zzzzzzz's!!

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Succinct, thoughtful, and thought provoking. I would highly Recommend it for developing new marketing strategies

Great tips

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This book contained practical yet fundamental laws that I've never considered when positioning my products in the marketplace.

Direct and to the point!

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Whilst listening to this book for work, I was transported to another time. A time of New Coke, IBM, and a Donald Trump 1.4 billion dollars in debt. Generally fun to listen to, and filled with us full information.

A Trump bashing good time

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the information give by the authors is really helpful for larger corporations. I was looking for a method of advertising for a small business. this book is really good informationand a lot of useful examples. it is a good read definitely.

very very nice book, but way too short

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