Bob Moesta, lifelong innovator and coarchitect of the “Jobs to be done” theory, shares his approach for flipping the lens on sales. Bob shifts the focus of sales from selling to helping people buy and make progress in their lives - demand-side sales.

In From Reopen to Reinvent, distinguished education strategist Michael B. Horn delivers a provocative and eye-opening call to action for the overthrow of an education system that is not working well for any of its students. Grounded in what educators should build in its place to address the challenges that stem from widespread unmet learning needs, the book walks listeners through the design of a better path forward. It offers a prescriptive and holistic approach to the purpose of schooling, the importance of focusing on mastery for each student, and the ideal use of technology.

Getting into a top-ranked college has never seemed more impossible, with acceptance rates at some elite universities dipping into the single digits. In Who Gets in and Why, journalist and higher education expert Jeffrey Selingo dispels entrenched notions of how to compete and win at the admissions game and reveals that teenagers and parents have much to gain by broadening their notion of what qualifies as a "good college". Hint: It's not all about the sticker on the car window.

In the ever more competitive race to secure the best possible future, today’s students face unprecedented pressure to succeed. They jam-pack their schedules with AP classes, fill every waking hour with resume-padding activities, and even sabotage relationships with friends to “get ahead.” Family incomes and schedules are stretched to the breaking point by tutoring fees and athletic schedules. Yet this drive to optimize performance has only resulted in skyrocketing rates of anxiety, depression, and even self-harm in America’s highest achieving schools.

 The Truth About College Admission is the easy-to-follow, comprehensive, go-to guide for families. The expert authors - with inside knowledge from both the high school and university sides of the experience - provide critical advice, thoughtful strategies, helpful direction, and invaluable reassurance during the long and often bewildering college admission journey. 

A breakthrough approach to acing academic assignments, from quizzes and exams to essays and papers, How to Become a Straight-A Student reveals for the first time the proven study secrets of real straight-A students across the country and weaves them into a simple, practical system that anyone can master.

Discussions about inequality often focus on achievement gaps. But opportunity is about more than just test scores. Opportunity gaps are a function of not just what students know, but who they know. This book explores the central role that relationships play in young people's lives and provides guidance for a path forward. Exploring the latest tools, data, and real-world examples, this book provides evidence-based guidance for educators looking to level the playing field and expert analysis on how policymakers and entrepreneurs can help.

The College Devaluation Crisis makes the case that employers and other learning and development entities are emerging to innovate new approaches to training talent that, at times, relies on the higher education sector, but increasingly operates independently in order to satisfy talent needs more agilely and effectively. Targeted primarily toward managers, the book focuses on case studies from leading companies, including Google, Ernst & Young, IBM, and Marriott, to illustrate their innovative strategies for talent development across education, age, and background.

Discover the secrets to graduating from high school without taking on crushing student debt and launching into a flourishing career! In this information-packed guidebook, you'll learn how to access valuable training and practical experience without having to enter the working world in Major College Debt.

In this book Bill Burnett and Dave Evans show us how design thinking can help us create lives that are both meaningful and fulfilling, regardless of whom or where we are, what we do or have done for a living, or how young or old we are. The same design thinking responsible for amazing technology, products, and spaces can be used to design and build your career and your life, a life of fulfillment and joy, constantly creative and productive, one that always holds the possibility of surprise.

In How to Raise an Adult, Julie Lythcott-Haims draws on research; on conversations with admissions officers, educators, and employers; and on her own insights as a mother and as a student dean to highlight the ways in which overparenting harms children, their stressed-out parents, and society at large.

On average, an admissions committee takes seconds to decide whether to admit a student. They must sum up the student in one sentence that will tell them if a student is going to be a good fit for their program. What is the best way to transform this admissions process from a stressful, pressure-cooker arms race into an empowering journey that paves the way to the best individual outcome? Written by a college admissions insider turned consultant, Soundbite guides parents and students through the admissions process from start to finish.

Ready for college? Take a confident approach to college admissions with this definitive guide – all without stressing yourself out. Getting into college is a magnificent stepping stone that can definitely give you an edge in your professional career and in your life. Unfortunately, the part that comes before all this is not so easy.

For some kids, school offers a positive and engaging experience. For others, it's a boring, stressful, and frustrating waste of time. If your child is in the second category, why keep tormenting them? Instead, why not help them find an educational environment where they feel genuinely motivated, excited, and empowered? In this eye-opening book, Blake Boles makes the case for leaving conventional school and taking one of the many alternative paths through K-12 that exist today.

Every educator faces constraints — from budget restrictions to predetermined curriculum to “one-size-fits-all” mandatory assessments. The question is, how can you, as a teacher or administrator, ensure that regulations and limitations don’t impede authentic learning? In Innovate Inside the Box, George Couros and Katie Novak provide informed insight on creating purposeful learning opportunities for all students.

In this book Bill Burnett and Dave Evans show us how design thinking can help us create lives that are both meaningful and fulfilling, regardless of whom or where we are, what we do or have done for a living, or how young or old we are. The same design thinking responsible for amazing technology, products, and spaces can be used to design and build your career and your life, a life of fulfillment and joy, constantly creative and productive, one that always holds the possibility of surprise.

Have you ever known that you needed to make a change but felt unable to do anything about it? Have you ever felt like you aren't where you are supposed to be and wondered how the people around you managed to find their purpose in life? After realizing that his well-paying, prestigious job was actually making him miserable, Adam "Smiley" Poswolsky started asking these big questions: How do you actually find meaning in the workplace? How do you find work that makes your heart sing?

Ken Robinson is one of the world's most influential voices in education, and his 2006 TED Talk on the subject is the most viewed in the organization's history. Now, the internationally recognized leader on creativity and human potential focuses on one of the most critical issues of our time: how to transform the nation's troubled educational system.

Careers are not linear, predictable ladders any longer; they are fluid trajectories. No matter our age, life stage, bank account balance, or seniority, we are all being asked to navigate career changes much more frequently than in years past. The average employee tenure in America is just four to five years, and even those roles change dramatically within that time. Our economy now demands that we create businesses and careers based on creativity, growth, and impact. In this dynamic world of work, the only move that matters is your next one.

In Dark Horse, Rose and Ogas show how the four elements of the dark horse mind-set empower you to consistently make the right choices that fit your unique interests, abilities, and circumstances and will guide you to a life of passion, purpose, and achievement.

The Myth: If you get into a good college, study hard, and graduate with excellent grades, you will be pretty much set for a successful career. The Reality: The biggest thing you won't learn in college is how to succeed professionally. Some of the smartest, most successful people in the country didn't finish college. None of them learned their most critical skills in an institution of higher education. And like them, most of what you'll need to learn to be successful you'll have to learn on your own, outside of school.

Everyone knows that you are supposed to "follow your dream". But where is the road map to help you discover what that dream is? You have just found it. In Springboard, award-winning author and teacher G. Richard Shell helps you find your future. His advice: Take an honest look inside and then answer two questions: What, for me, is success? How will I achieve it? You will begin by assessing your current beliefs about success, including the hidden influences of family, media, and culture. These are where the pressures to live "someone else's life" come from.

Excellent Sheep takes a sharp look at the high-pressure conveyor belt that begins with parents and counselors who demand perfect grades and culminates in the skewed applications Deresiewicz saw firsthand as a member of Yale's admissions committee. As schools shift focus from the humanities to "practical" subjects like economics and computer science, students are losing the ability to think in innovative ways.

What type of business should you start? For the past 10 years, Inc. 500 CEO and number-one national best-selling author, Ryan Levesque - featured for his work in the Wall Street Journal, USA Today, Forbes, and Entrepreneur - has guided thousands of entrepreneurs through the journey of answering this question. One of the biggest reasons why so many new businesses fail is because in the quest to decide what business to start, most of the conventional wisdom is wrong.

Education expert Tony Wagner situates our school problems in the context of the global knowledge economy and analyzes the skills necessary for our young people to succeed.