
The 22 Immutable Laws of Marketing
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Narrated by:
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Al Ries
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Jack Trout
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By:
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Al Ries
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Jack Trout
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20% VERY GOOD... 30% OK... 50% Zzzzzzz's!!
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A Trump bashing good time
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Great tips
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Direct and to the point!
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very very nice book, but way too short
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Must Read for Business Enthuisiasts
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Excellent resource
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everything explained.
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Simple. Elegant. Effective.
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Full of great insights and interesting stories about marketing campaigns of various companies that succeeded and failed. It does however show it's age a bit in some of the examples, being nearly ten years old, but that doesn't take away from the value of the book.
Highly recommend for anyone thinking in business or thinking of starting one. Even if you're not in business, the anectdotes and stories will be interesting to most people none the less.
Outstanding book
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