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The Goal: A Process of Ongoing Improvement: Revised Third Edition | [Eliyahu M. Goldratt, Jeff Cox]
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The Goal: A Process of Ongoing Improvement: Revised Third Edition

  • UNABRIDGED
  • by Eliyahu M. Goldratt , Jeff Cox
  • Narrated by Ensemble Cast
  • Whispersync for Voice-ready
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  • Regular Price :$29.99
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  • Average Customer Rating
  • Overall
    (626)
    Performance
    (228)
    Story
    (229)
 
  • LENGTH
    12 hrs and 7 mins
  • RELEASE DATE
    03-28-07
  • AUDIO FORMATS
    About Audio Formats
    2 3 4 Enhanced Audio
 

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Publisher's Summary

The Revised third edition!

Alex Rogo is the manager of a failing manufacturing plant who receives an ultimatum from corporate headquarters: turn the situation around in three months or the plant will be scrapped. With help from a mysterious mentor, Rogo discovers a revolutionary new way to do business - a way for people in any field of endeavor to increase productivity, profitability, and personal fulfillment.

A business book disguised as a novel, a love story about the manufacturing process, and an exhilarating adventure in human potential, The Goal is changing how America does business. First published in 1984, it became an underground best-seller; today it's used by thousands of companies and taught in hundreds of business schools. It includes the author's personal story, "My Saga".

This edition includes case-study interviews. Professional readers recreate interviews that David Whitford, Editor at Large with Fortune Small Business, conducts with the author Eli Goldratt and with business professionals from General Motors, Thomson-Shore, Security Federal Banks, and others who put the principles of The Goal into action.

Original material ©1984, Revised 1986, 1992, 2004 Eli Goldratt; (P)2006 HighBridge Company

What the Critics Say

"Goldratt's system, in essence, forces production managers and workers alike to coordinate their work." (Business Week)
"Like Mrs. Fields and her cookies, The Goal was too tasty to remain obscure. Companies began buying big batches and management schools included it in their cirriculums." (Fortune Magazine)

What Members Say

Average Customer Rating

4.2 (626 ratings)
5 star
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Overall
4.2 (229 ratings)
5 star
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2 star
 (5)
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Story
4.3 (228 ratings)
5 star
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Performance
  •  
    Rajesh Fremont, CA, USA 05-03-08
    Rajesh Fremont, CA, USA 05-03-08 Member Since 2003
    HELPFUL VOTES
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    "A compelling listen"

    I picked up this audio book even though I had read the printed version several years ago. The audio experience of this masterpiece is even better! Whether you are a student of science, a project manager or working in manufacturing organizations or IT... the Theory of Constraints has its application in each field. The Goal explains the Theory of Constraints via a fictional story. If you want to understand ToC, start here and do not miss the other books (Its Not Luck, Critical Chain and ToC).

    10 of 12 people found this review helpful
  •  
    Doug Belmont, MA, United States 04-20-12
    Doug Belmont, MA, United States 04-20-12 Member Since 2010

    Entrepreneur, marketer, Zen Buddhist.

    HELPFUL VOTES
    154
    ratings
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    "A Novel Based on Operations Research"

    If operations research, cost accounting, business metrics, manufacturing, and asset utilization are interesting topics for you, you're in for a treat with The Goal. It's a novel.

    The audiobook uses different readers for each role. The feel is like a radio play. It's a 100% first-class audio production.

    As a novel, it's not great literature. But it's great as a spoonful of sugar to cover topics most people would not find interesting. The novel format makes the technical material interesting, making it a brilliant execution for a business book.

    It's not really all that technical, but the Theory of Constraints is counter-intuitive to a lot of people. Common and traditional measures of efficiency often give rise to bad decisions. I've seen this first hand. The Theory of Constraints is a model for avoiding those bad decisions. Everyone with any responsibility for cost accounting or running operations needs to be familiar with the Theory of Constraints. There's no more pleasant way of doing that than reading The Goal.

    2 of 2 people found this review helpful
  •  
    Cor Irvine, CA, United States 09-08-08
    Cor Irvine, CA, United States 09-08-08 Member Since 2004
    HELPFUL VOTES
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    "Great book for Managers"

    This is a great way to learn more about how to manage factories, projects, etc. I was turned on to this book when I learned about CCPM, a Project Management methodology that evolved from Goldratt's ideas. Even though the story may be considered cheesy, it is fine when you realize that it is a vehicle by which you learn about this approach to management. As the authors says, learning this way is much easier than just reading a manual.

    I highly recommended to all persons who need to manage a process or operation. I am sure I will re-read this several times to reinforce it's teachings.

    5 of 6 people found this review helpful
  •  
    Chris Escondido, CA, USA 06-03-07
    Chris Escondido, CA, USA 06-03-07
    HELPFUL VOTES
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    "If you have to read it...not bad."

    I don't know why anyone would read this book for fun...but as this book is mandatory reading in many courses, I found the audiobook worth while. The revelations that the main character develops are easier to follow with the audiobook than reading the book. If you are reading this for a class you will still probably need the book to reference.

    9 of 13 people found this review helpful
  •  
    Bryan Cypress, TX, USA 03-29-09
    Bryan Cypress, TX, USA 03-29-09
    HELPFUL VOTES
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    "Excellent!!!"

    I think this is one of the better business books I've read. The style is engaging and although it's a bit dated in terms of technology (these days you would deal with an inbox of email not telephone slips), the underlying business ideas of increasing efficiency/effectiveness and the challenges most managers feel in balancing personal and work committments are timeless. I would definitely recommend this book.

    4 of 6 people found this review helpful
  •  
    Lisa Mahwah, NJ, USA 09-18-07
    Lisa Mahwah, NJ, USA 09-18-07
    HELPFUL VOTES
    5
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    "Wonderful experience - Highly recommended"

    The recording of this book is excellent. Using different voices for different casts provides a dramatic result. It is fun and exciting. You will not want to stop it. It almost like listerning to a play. I highly recommended if you are a audio pearson or if you don't have time to read it.

    5 of 8 people found this review helpful
  •  
    Daniel San Diego, CALIFORNIA, United States 03-18-13
    Daniel San Diego, CALIFORNIA, United States 03-18-13
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    "If you're into management, you'll love The Goal"
    What did you love best about The Goal?

    Everything. The story, the theory, the caracters.


    Any additional comments?

    Loved the extras. They helped me a lot understanding in general Goldratts theory and aplication.

    0 of 0 people found this review helpful
  •  
    Sujeet B. New York, NY 02-25-13
    Sujeet B. New York, NY 02-25-13 Member Since 2012

    Sujeet B.

    ratings
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    "Must read for every manager"
    Would you listen to The Goal again? Why?

    Yes. Useful details.


    Who was your favorite character and why?

    The main character.


    What does Ensemble Cast bring to the story that you wouldn’t experience if you just read the book?

    It provides the level of intrigue and drama making the book less monotonous to listen to.


    Was this a book you wanted to listen to all in one sitting?

    Yes. Unfortunately I couldnt since it is pretty long.


    0 of 0 people found this review helpful
  •  
    serdar LONG ISLAND CITY, NY, United States 02-04-13
    serdar LONG ISLAND CITY, NY, United States 02-04-13 Member Since 2013
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    "Excellent"
    What made the experience of listening to The Goal the most enjoyable?

    It not only tells just a story, but also tells the story by interacting characters each other.


    0 of 0 people found this review helpful
  •  
    Scott Highland Village, TX, United States 01-07-13
    Scott Highland Village, TX, United States 01-07-13 Member Since 2012
    HELPFUL VOTES
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    "A Must-Read Business Book"
    Would you recommend this audiobook to a friend? If so, why?

    Definitely! The concepts in this book can change the way you do business if you choose to follow them. The story is written in a way that keeps your attention while internalizing the methods of the Theory of Constraints (TOC). I will listen to this book again and have already sought out other material by Goldratt.

    Easily one of the top 5 business books I have read.


    What did you like best about this story?

    This was my first audiobook that featured an ensemble cast. I loved it! While the music and characters were a bit cheesy at times, the plot flowed and kept my attention. I didn't even realize I was basically listening to a TOC textbook at times.


    Which character – as performed by Ensemble Cast – was your favorite?

    Herbie- who wouldn't love the chubby, slow kid that turns out to play an important role in productivity?


    If you were to make a film of this book, what would be the tag line be?

    The New Millenium Meets 70's Business Porn


    Any additional comments?

    If you are employed in finance, operations, or other form of engineering, you would be wise to listen to this book. Even if you don't fully buy into the concepts, it provides a new way of looking at accounting, bottlenecks, and process flow.

    0 of 0 people found this review helpful
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