Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

This is a great book. Compelling information written in an interesting way. I must admit I have to rewind some to really understand it, but that's okay - it's full of data, and I'm learning a lot. VERY well organized. I was looking for something that would help me see the entire social media landscape in order to help plan a new business vertical for my company, and I picked the right book. This covers it all.


I would like to say that audio books can be fabulous or completely ruined by the narrator, and Tom Zingarelli has a great combination of verve and neutrality, and he comes across as being genuine. You can't have someone in your ear that sounds like an old announcer who is in love with their own voice and so many narrators do. I'm all for giving old announcers some work (my own father was in radio) but not hour after hour, as intimately associated with your attention as an audiobook.

More Tom Zingarelli, please!

Was expecting so much more. I endured for 8 hours out of the 13 hours before I just couldn't take it anymore.
Hardly any concrete examples of how companies are leveraging the Web successfully. I am sure that listening to an audio book on brain surgery will be easier going than this.

Strategically and tactically connecting with social media changes too quickly for a book. Stats from 2009 are barely indicative of 2013 and does not reflect the growth of Instagram, Yelp and other platforms.

Disappointment. The narrator sounds like an old time macro economics professor reading from a text book. For a book titled "Engage", this is not engaging nor is it compelling.

Waste of time.

No. His style does not work well as a audiobook. Might be better as a normal book.

?

Maybe.

I stopped listening, since it required 100% attention, and I generally prefer audio books over normal books, since I can listen while driving etc...

The book seems to entail a wealth of data and might be perfect with a highlighter in the hand to work through the book. It is very tedious to listen to though, I did not make it through the 2nd chapter.

This is a must read for anyone involved or wanting to begin Social media marketing.
I apologize for the lack of a creative title to this review, but I felt that this best echoes the raw theoretical writing of this text. No time is wasted on the florally language of creative stories or enhancing the truth, the ideas are presented as if you were reading/listening to a text book (an MBA on Social Media Marketing). This style will work for those that are interested in being educated and not merely entertained, although the raw facts should be entertaining enough. It is designed for those needing an understanding the social science, both scientific and philosophical of Social Media Marketing. I am currently undergoing a second (some passages a third/fourth) read of because there is so much information packed into this "course", so this review may need to be changed or updated as I come into further understanding. For now though, this is definitely the most in-depth text that I have come across and I recommend it to any person or brand leader entering or already involved in this field.